- 5 reviews
- 0 completed
Fantastically concise overview of the steps and tools in adopting Blue Ocean Strategy without having to read all 320 pages of Kim and Mauborgne's bestselling book. It allows you to quickly grasp the utility of the approach and then approach the full work for more detail.
Engaging way to present what can sometimes be every dry subject matter. The example use cases provided realistic scenarios to work through and bring the theory to life.
Excellent introduction to the fundamental concepts of marketing that covers all of the foundational elements. Examples provide practical application of the theory learnt.
Good introduction to supply and demand concepts with some "interesting" case studies. As usual the associated handouts capture key points in a clear and concise manner.
Good clear explanations of concepts and practical examples, including applicability in business scenarios. Summary hand-out sheets at the end offer a concise explanation of the concepts learnt.