Applied Psychology - Understanding Models of Consumer Behavior

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Applied Psychology - Understanding Models of Consumer Behavior

Course Details

Cost

FREE,
Add a Verified Certificate for €21

Upcoming Schedule

  • On demand

Course Provider

Alison online courses
Welcome to ALISON – a three million-strong, global online learning community, filled with free, high-quality resources to help you develop essential, certified workplace skills. ALISON was founded in 2007 by global leader and innovator Mike Feerick. Our mission at ALISON is simple: to enable you, wherever you are in the world, to learn and get certified – at your own pace – using our free, interactive, multimedia. There are 600 free courses for you to choose from: * Finan...
Welcome to ALISON – a three million-strong, global online learning community, filled with free, high-quality resources to help you develop essential, certified workplace skills. ALISON was founded in 2007 by global leader and innovator Mike Feerick. Our mission at ALISON is simple: to enable you, wherever you are in the world, to learn and get certified – at your own pace – using our free, interactive, multimedia. There are 600 free courses for you to choose from: * Financial & Economic Literacy * Digital Literacy & IT Skills * Diploma Courses * Health Literacy * Health & Safety (Irish Legislation Only) ALISON is for anyone taking their first step to a new job, and for everyone taking their next step to a better job. ALISON is as individual as you are. Our materials will help you to develop your creativity, confidence and competence for work, and to be as contented and productive as you can be in the world of work. Every course is standards-based and certified. That means bragging rights with family and friends, an edge in your first job or new job, and inspiration to be all you can be. So now get ready for a bright new future!

Provider Subject Specialization
Humanities
Business & Management
17 reviews

Course Description

The free online course Applied Psychology - Understanding Models of Consumer Behavior will introduce you to models of how consumers approach the marketplace and how they each go through the buying decision process differently. The psychological makeup varies between consumers and this impacts greatly on the final decision each consumer makes. The course first introduces you to the four models of consumers which researchers have identified. These models help marketers determine how consumers may approach a particular marketplace. The course then describes in detail both General Models and Specific Models of consumer behavior which attempt to explain how and why consumers behave as they do, and what factors may impact the buying decision process. Consumer behavior models help a marketer in identifying and understanding a wide range of variables that could explain consumer behavior. In this way these models help a marketer understand a...

The free online course Applied Psychology - Understanding Models of Consumer Behavior will introduce you to models of how consumers approach the marketplace and how they each go through the buying decision process differently. The psychological makeup varies between consumers and this impacts greatly on the final decision each consumer makes. The course first introduces you to the four models of consumers which researchers have identified. These models help marketers determine how consumers may approach a particular marketplace. The course then describes in detail both General Models and Specific Models of consumer behavior which attempt to explain how and why consumers behave as they do, and what factors may impact the buying decision process. Consumer behavior models help a marketer in identifying and understanding a wide range of variables that could explain consumer behavior. In this way these models help a marketer understand and predict buyer behavior, and they help the marketer formulate better marketing programs and strategies. This free course will be of great interest to all professionals in the area of marketing and psychology who would like to know more about consumer behavior models and their importance in creating effective marketing campaigns.

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