Diploma in Building an Online Business

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Cost FREE , Add a Verified Certificate for €21
Start Date On demand
Diploma in Building an Online Business

Course Details

Cost

FREE,
Add a Verified Certificate for €21

Upcoming Schedule

  • On demand

Course Provider

Alison online courses
Welcome to ALISON – a three million-strong, global online learning community, filled with free, high-quality resources to help you develop essential, certified workplace skills. ALISON was founded in 2007 by global leader and innovator Mike Feerick. Our mission at ALISON is simple: to enable you, wherever you are in the world, to learn and get certified – at your own pace – using our free, interactive, multimedia. There are 600 free courses for you to choose from: * Finan...
Welcome to ALISON – a three million-strong, global online learning community, filled with free, high-quality resources to help you develop essential, certified workplace skills. ALISON was founded in 2007 by global leader and innovator Mike Feerick. Our mission at ALISON is simple: to enable you, wherever you are in the world, to learn and get certified – at your own pace – using our free, interactive, multimedia. There are 600 free courses for you to choose from: * Financial & Economic Literacy * Digital Literacy & IT Skills * Diploma Courses * Health Literacy * Health & Safety (Irish Legislation Only) ALISON is for anyone taking their first step to a new job, and for everyone taking their next step to a better job. ALISON is as individual as you are. Our materials will help you to develop your creativity, confidence and competence for work, and to be as contented and productive as you can be in the world of work. Every course is standards-based and certified. That means bragging rights with family and friends, an edge in your first job or new job, and inspiration to be all you can be. So now get ready for a bright new future!

Provider Subject Specialization
Humanities
Business & Management
17 reviews

Course Description

The free online course Diploma in Building an Online Business provides a broad overview of how you can build a successful online business using web and internet technology. It also highlights the benefits, opportunities and challenges associated with conducting business online.

The course begins by introducing you to the concept of e-business, its categories and benefits. You will learn how to assess if a business is ready to start conducting e-business and you will learn about issues that need to be addressed when conducting e-business. You will also learn about services you can use to help your business and the steps involved in creating a web presence. You will learn about the different benefits of online marketing for your business.

Next, you will be given an overview of e-commerce and its categories. You will learn where e-commerce can be applied and the different benefits that come from purchasing and selling online. You will ...

The free online course Diploma in Building an Online Business provides a broad overview of how you can build a successful online business using web and internet technology. It also highlights the benefits, opportunities and challenges associated with conducting business online.

The course begins by introducing you to the concept of e-business, its categories and benefits. You will learn how to assess if a business is ready to start conducting e-business and you will learn about issues that need to be addressed when conducting e-business. You will also learn about services you can use to help your business and the steps involved in creating a web presence. You will learn about the different benefits of online marketing for your business.

Next, you will be given an overview of e-commerce and its categories. You will learn where e-commerce can be applied and the different benefits that come from purchasing and selling online. You will also learn about what you need to consider before integrating e-commerce into your business. You will learn about different features and issues associated with selling products and services online, and about options to consider when you have decided to sell online.

Next, you will learn about the variety of issues that need to be addressed once a company has decided to conduct e-business. You will be introduced to a range of services that are available for businesses in order to deal with these issues and conduct e-business successfully. You will learn the importance of creating a web presence for your business and the steps and options involved in doing so. You will learn about different types of e-commerce solutions, websites and popular e-commerce trends.

The course continues by teaching you about the different elements of a dynamic website and how to plan for creating a dynamic website. You will learn about different areas that need to be considered when creating a website for your business. You will learn about different types of social media and how a business should engage with social media. You will learn the different ways for preparing and sharing social media content. You will learn how to measure social media engagement using popular social media platforms.

Finally, you will be introduced to the process of social media advertising and the rules you should follow for successful social advertising. You will learn about social advertising platforms and what they can offer your business. You will learn about using online display advertising for any ad campaigns your business may have. You will learn about different approaches to online display advertising that you can choose from to suit your business’s needs. You will be introduced to the process of search engine optimization which involves optimizing your website to ensure relevant visitors find it. You will learn how to use search engine optimization effectively with your website. You will also learn pitfalls and barriers that are involved with search engine optimization.

This free Diploma in Building an Online Business will be of great interest to business professionals in small-to-medium enterprises, entrepreneurs and anyone who wants to build a successful online business in the modern digital world.

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