Marketing Management - The Marketing Research Process

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Marketing Management - The Marketing Research Process

Course Details

Cost

FREE,
Add a Verified Certificate for €21

Upcoming Schedule

  • On demand

Course Provider

Alison online courses
Welcome to ALISON – a three million-strong, global online learning community, filled with free, high-quality resources to help you develop essential, certified workplace skills. ALISON was founded in 2007 by global leader and innovator Mike Feerick. Our mission at ALISON is simple: to enable you, wherever you are in the world, to learn and get certified – at your own pace – using our free, interactive, multimedia. There are 600 free courses for you to choose from: * Finan...
Welcome to ALISON – a three million-strong, global online learning community, filled with free, high-quality resources to help you develop essential, certified workplace skills. ALISON was founded in 2007 by global leader and innovator Mike Feerick. Our mission at ALISON is simple: to enable you, wherever you are in the world, to learn and get certified – at your own pace – using our free, interactive, multimedia. There are 600 free courses for you to choose from: * Financial & Economic Literacy * Digital Literacy & IT Skills * Diploma Courses * Health Literacy * Health & Safety (Irish Legislation Only) ALISON is for anyone taking their first step to a new job, and for everyone taking their next step to a better job. ALISON is as individual as you are. Our materials will help you to develop your creativity, confidence and competence for work, and to be as contented and productive as you can be in the world of work. Every course is standards-based and certified. That means bragging rights with family and friends, an edge in your first job or new job, and inspiration to be all you can be. So now get ready for a bright new future!

Provider Subject Specialization
Humanities
Business & Management
17 reviews

Course Description

In the free online course Marketing Management - The Marketing Research Process, you will learn about different ways marketing research can be approached by an organization in order to gain valuable information to help in making marketing decisions.

The course begins by introducing you to causal research and its different features. It describes about different forms of experimental and statistical design that can be used in research. You will learn about the importance of measurement and how it is used in marketing research. You will also learn how scaling works and be introduced to different types of scaling.

Following that, this course will introduce you to the use of questionnaires in marketing research for obtaining information from respondents. You will be introduced to the sampling process and different sampling techniques with their features.

In the end, you will learn about the data collection process, preparation and analysis ...

In the free online course Marketing Management - The Marketing Research Process, you will learn about different ways marketing research can be approached by an organization in order to gain valuable information to help in making marketing decisions.

The course begins by introducing you to causal research and its different features. It describes about different forms of experimental and statistical design that can be used in research. You will learn about the importance of measurement and how it is used in marketing research. You will also learn how scaling works and be introduced to different types of scaling.

Following that, this course will introduce you to the use of questionnaires in marketing research for obtaining information from respondents. You will be introduced to the sampling process and different sampling techniques with their features.

In the end, you will learn about the data collection process, preparation and analysis for marketing research. You will get to know how data is collected and prepared in the marketing research process. This courses also teaches you about hypothesis testing is used in marketing research and different methods of data analysis that can be used in marketing research.

This free course will be of great interest to business professionals, marketers and those who want to learn about the marketing research process.

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