Public Relations: Best Practices and Ethics

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Public Relations: Best Practices and Ethics

Course Details

Cost

FREE,
Add a Verified Certificate for €21

Upcoming Schedule

  • On demand

Course Provider

Alison online courses
Welcome to ALISON – a three million-strong, global online learning community, filled with free, high-quality resources to help you develop essential, certified workplace skills. ALISON was founded in 2007 by global leader and innovator Mike Feerick. Our mission at ALISON is simple: to enable you, wherever you are in the world, to learn and get certified – at your own pace – using our free, interactive, multimedia. There are 600 free courses for you to choose from: * Finan...
Welcome to ALISON – a three million-strong, global online learning community, filled with free, high-quality resources to help you develop essential, certified workplace skills. ALISON was founded in 2007 by global leader and innovator Mike Feerick. Our mission at ALISON is simple: to enable you, wherever you are in the world, to learn and get certified – at your own pace – using our free, interactive, multimedia. There are 600 free courses for you to choose from: * Financial & Economic Literacy * Digital Literacy & IT Skills * Diploma Courses * Health Literacy * Health & Safety (Irish Legislation Only) ALISON is for anyone taking their first step to a new job, and for everyone taking their next step to a better job. ALISON is as individual as you are. Our materials will help you to develop your creativity, confidence and competence for work, and to be as contented and productive as you can be in the world of work. Every course is standards-based and certified. That means bragging rights with family and friends, an edge in your first job or new job, and inspiration to be all you can be. So now get ready for a bright new future!

Provider Subject Specialization
Humanities
Business & Management
17 reviews

Course Description

The free online course Public Relations: Best Practices and Ethics guides you in a step-by-step manner through the best practices and ethics necessary for excellence in public relations.

The course begins by walking you through the RACE process in public relations. In particular you will learn about conducting Research, strategic Action planning, Communication implementation, and Evaluating your results. These are all steps which will help you to implement the RACE system in your everyday working practices.

You will then be introduced to the best practices in public relations which will help you to identify the different areas included in the field, as well as helping you understand the functions of each. To help you see how these best practices can be applied in the real world you will review case studies of the practices in action.

Next, you will learn about the importance of ethics, moral analysis, and leadership in public relations...

The free online course Public Relations: Best Practices and Ethics guides you in a step-by-step manner through the best practices and ethics necessary for excellence in public relations.

The course begins by walking you through the RACE process in public relations. In particular you will learn about conducting Research, strategic Action planning, Communication implementation, and Evaluating your results. These are all steps which will help you to implement the RACE system in your everyday working practices.

You will then be introduced to the best practices in public relations which will help you to identify the different areas included in the field, as well as helping you understand the functions of each. To help you see how these best practices can be applied in the real world you will review case studies of the practices in action.

Next, you will learn about the importance of ethics, moral analysis, and leadership in public relations, and their potential impact on your PR strategy. To do so you will explore the theory behind each area, and further examine the real life impacts which a good implementation of these practices can have on your company. Finally, you will look at the best practices of public relations. These best practices are vital to developing and maintaining excellent public relations within any organization.

This free online course will be of great interest to learners who work in the area of PR and communications, and would like to learn more about excellence in PR. It is also be of interest to learners who would like to learn more about the best practices and ethics that drive PR, while also looking at examples of excellent PR in action.

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