Staying Close to the Customer

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Cost FREE , Add a Verified Certificate for €21
Start Date On demand

Course Details

Cost

FREE,
Add a Verified Certificate for €21

Upcoming Schedule

  • On demand

Course Provider

Alison online courses
Welcome to ALISON – a three million-strong, global online learning community, filled with free, high-quality resources to help you develop essential, certified workplace skills. ALISON was founded in 2007 by global leader and innovator Mike Feerick. Our mission at ALISON is simple: to enable you, wherever you are in the world, to learn and get certified – at your own pace – using our free, interactive, multimedia. There are 600 free courses for you to choose from: * Finan...
Welcome to ALISON – a three million-strong, global online learning community, filled with free, high-quality resources to help you develop essential, certified workplace skills. ALISON was founded in 2007 by global leader and innovator Mike Feerick. Our mission at ALISON is simple: to enable you, wherever you are in the world, to learn and get certified – at your own pace – using our free, interactive, multimedia. There are 600 free courses for you to choose from: * Financial & Economic Literacy * Digital Literacy & IT Skills * Diploma Courses * Health Literacy * Health & Safety (Irish Legislation Only) ALISON is for anyone taking their first step to a new job, and for everyone taking their next step to a better job. ALISON is as individual as you are. Our materials will help you to develop your creativity, confidence and competence for work, and to be as contented and productive as you can be in the world of work. Every course is standards-based and certified. That means bragging rights with family and friends, an edge in your first job or new job, and inspiration to be all you can be. So now get ready for a bright new future!

Provider Subject Specialization
Humanities
Business & Management
17 reviews

Course Description

Yahoo is a very popular Web site but, with strong competition for products and services coming from others like Google and Facebook, Yahoo as an organisation faces severe challenges in being more competitive in the advertising market. In this free online course Sue Decker, the CEO of Yahoo from 2008 to 2009, discusses how the founders of Yahoo focused on the needs of its customers by developing a hierarchal database structure for faster and more efficient searches making life easier for the customer. The course also looks at how internal structuring of the sales force was implemented to improve customer service, where the gap in monetising search queries between it and Google occurred, and recent acquisition proposals. This course will be of interest to advertising, business, marketing professionals and entrepreneurs who have an interest in how an online Web company uses its customer base as a business model.

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.