Strategic Management - Corporate Strategy

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Start Date On demand
Strategic Management - Corporate Strategy

Course Details

Cost

FREE,
Add a Verified Certificate for €21

Upcoming Schedule

  • On demand

Course Provider

Alison online courses
Welcome to ALISON – a three million-strong, global online learning community, filled with free, high-quality resources to help you develop essential, certified workplace skills. ALISON was founded in 2007 by global leader and innovator Mike Feerick. Our mission at ALISON is simple: to enable you, wherever you are in the world, to learn and get certified – at your own pace – using our free, interactive, multimedia. There are 600 free courses for you to choose from: * Finan...
Welcome to ALISON – a three million-strong, global online learning community, filled with free, high-quality resources to help you develop essential, certified workplace skills. ALISON was founded in 2007 by global leader and innovator Mike Feerick. Our mission at ALISON is simple: to enable you, wherever you are in the world, to learn and get certified – at your own pace – using our free, interactive, multimedia. There are 600 free courses for you to choose from: * Financial & Economic Literacy * Digital Literacy & IT Skills * Diploma Courses * Health Literacy * Health & Safety (Irish Legislation Only) ALISON is for anyone taking their first step to a new job, and for everyone taking their next step to a better job. ALISON is as individual as you are. Our materials will help you to develop your creativity, confidence and competence for work, and to be as contented and productive as you can be in the world of work. Every course is standards-based and certified. That means bragging rights with family and friends, an edge in your first job or new job, and inspiration to be all you can be. So now get ready for a bright new future!

Provider Subject Specialization
Humanities
Business & Management
17 reviews

Course Description

The free online course Strategic Management - Corporate Strategy introduces you to the concept of corporate strategy and how it defines the markets and businesses in which an organisation chooses to operate.

The course begins by introducing you to the important issues involved in corporate strategy such as directional strategy, portfolio strategy and parenting strategy. You will also learn about relative cost advantage and competitive strategy. Next you will learn about tools and techniques that are used as part of the corporate strategy process. You be introduced to the Boston Consulting Group's Growth-Share Matrix and learn how it helps businesses analyze their business units, that is, their product lines. You will also learn more about the General Electric - McKinsey matrix which is a nine-cell portfolio matrix and was developed by GE to screen their large portfolio of strategic business units (SBU). It is similar to the BCG gro...

The free online course Strategic Management - Corporate Strategy introduces you to the concept of corporate strategy and how it defines the markets and businesses in which an organisation chooses to operate.

The course begins by introducing you to the important issues involved in corporate strategy such as directional strategy, portfolio strategy and parenting strategy. You will also learn about relative cost advantage and competitive strategy. Next you will learn about tools and techniques that are used as part of the corporate strategy process. You be introduced to the Boston Consulting Group's Growth-Share Matrix and learn how it helps businesses analyze their business units, that is, their product lines. You will also learn more about the General Electric - McKinsey matrix which is a nine-cell portfolio matrix and was developed by GE to screen their large portfolio of strategic business units (SBU). It is similar to the BCG growth-share matrix in that it maps strategic business units on a grid of the industry and the SBU's position in the industry. You will learn how the GE matrix attempts to improve upon the BCG matrix.

This free course will be of great interest to all professionals working in the area of corporate strategy who would like to learn more about the tools and techniques used in corporate strategy.

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