A Beginner's Guide to Irrational Behavior

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10/10 stars
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A Beginner's Guide to Irrational Behavior

Course Details

Cost

FREE

Upcoming Schedule

  • TBA

Course Provider

Coursera online courses
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with yo...
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with your coursework. Coursera also partners with the US State Department to create “learning hubs” around the world. Students can get internet access, take courses, and participate in weekly in-person study groups to make learning even more collaborative. Begin your journey into the mysteries of the human brain by taking courses in neuroscience. Learn how to navigate the data infrastructures that multinational corporations use when you discover the world of data analysis. Follow one of Coursera’s “Skill Tracks”. Or try any one of its more than 560 available courses to help you achieve your academic and professional goals.

Provider Subject Specialization
Humanities
Sciences & Technology
4370 reviews

Course Description

This course will draw heavily on my own research, and pulls largely from my three books: [Predictably Irrational](http://www.amazon.com/Predictably- Irrational-Revised-Expanded-Edition/dp/0061353248/ref=sr_1_1?ie=UTF8&qid=13610 31703&sr=8-1&keywords=dan+ariely) (2008), [The Upside of Irrationality](http://www.amazon.com/The-Upside-Irrationality-Unexpected- Benefits/dp/0061995045/ref=tmm_pap_title_0?ie=UTF8&qid=1361031759&sr=8-6) (2010), and [The Honest Truth About Dishonesty](http://www.amazon.com/Honest- Truth-About-Dishonesty-Everyone---Especially/dp/0062183591/ref=sr_1_3?ie=UTF8& qid=1361031810&sr=8-3&keywords=dan+ariely) (2012). We will examine topics such as our “irrational” patterns of thinking about money and investments, how expectations shape perception, economic and psychological analyses of dishonesty by honest people, how social and financial incentives work together (or against each other) in labor, how self-... This course will draw heavily on my own research, and pulls largely from my three books: [Predictably Irrational](http://www.amazon.com/Predictably- Irrational-Revised-Expanded-Edition/dp/0061353248/ref=sr_1_1?ie=UTF8&qid=13610 31703&sr=8-1&keywords=dan+ariely) (2008), [The Upside of Irrationality](http://www.amazon.com/The-Upside-Irrationality-Unexpected- Benefits/dp/0061995045/ref=tmm_pap_title_0?ie=UTF8&qid=1361031759&sr=8-6) (2010), and [The Honest Truth About Dishonesty](http://www.amazon.com/Honest- Truth-About-Dishonesty-Everyone---Especially/dp/0062183591/ref=sr_1_3?ie=UTF8& qid=1361031810&sr=8-3&keywords=dan+ariely) (2012). We will examine topics such as our “irrational” patterns of thinking about money and investments, how expectations shape perception, economic and psychological analyses of dishonesty by honest people, how social and financial incentives work together (or against each other) in labor, how self-control comes into play with decision making, and how emotion (rather than cognition) can have a large impact on economic decisions. This highly interdisciplinary course will be relevant to all human beings. **The goals of this class:** 1. Introduce you to the range of cases where people (consumers, investors, managers, friends, significant others, and even you) might make decisions that are inconsistent with standard economic theory and the assumptions of rational decision making. This is the lens of behavioral economics. 2. Help you think creatively about the applications of behavioral economics to the development of new products, technologies and public policy, and to understand how business and social policy strategies could be modified with a deeper understanding of the effects these principles have on all of us.
Reviews 10/10 stars
374 Reviews for A Beginner's Guide to Irrational Behavior

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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Iceyl Tao profile image
Iceyl Tao profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
2 years, 4 months ago
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N Y profile image
N Y profile image
10/10 starsCompleted
  • 4 reviews
  • 4 completed
2 years, 6 months ago
Exceptional course, thankyou
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Student

10/10 starsCompleted
2 years, 8 months ago
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Marc Romeu Bel profile image
Marc Romeu Bel profile image
8/10 starsCompleted
  • 9 reviews
  • 5 completed
2 years, 9 months ago
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Student

10/10 starsCompleted
2 years, 9 months ago
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Deli Ke Wang profile image
Deli Ke Wang profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
2 years, 10 months ago
This course really provides an easy and friendly way to discover that our intuition often fails to capture the reality. Certainly I'll enroll in a "advanced guide to irrational behavior" if existed.
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Steve H profile image
Steve H profile image
10/10 starsCompleted
  • 3 reviews
  • 2 completed
2 years, 10 months ago
Best MOOC I've ever taken. If you want to know more about sociology and why people behave the way they do, this is the course to take. The instructor has written several books as well. His lectures were engaging and insightful (and funny)! If you're on the fence about this course, I implore you to take it. I knew nothing about the course going in, just watched the trailer however I owned (but have yet to read) one of his books. The quizzes and final were easy and the course was a joy to take!
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Rahul Deans profile image
Rahul Deans profile image
10/10 starsCompleted
  • 4 reviews
  • 4 completed
2 years, 10 months ago
An excellent course and one I recommended that my team enroll for (I'm a company CEO). The course content will be of interest to almost anyone - from someone with only a casual interest in the subject, to a an experienced professional who might want to apply some of the concepts to this work. Dan is an excellent Professor who teaches in a fun manner that makes the `psychology stuff' easy to understand. There are a lot of simple examples and tests to illustrate the main concepts taught. The course forums are also helpful and informative. The Teaching assistants also put in a lot of work and that helps make the course run as well as it does. The quizzes & exam ensure you have understood the material. My only regret was that I did not have the time to complete all the reading assignments.
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Gwen M profile image
Gwen M profile image
10/10 starsCompleted
  • 11 reviews
  • 10 completed
2 years, 11 months ago
So much has been said about this course already that I would only repeat other classmate comments! Great content, great lecturer, very interesting learning: A+
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leonard mangini profile image
leonard mangini profile image
10/10 starsCompleted
  • 39 reviews
  • 37 completed
3 years, 1 month ago
Some experience with the subject Engaging Moderately challenging if one does the Distinction Track with essays and required journal article readings- otherwise would be easy. Engaged forum TAs and faculty.
Was this review helpful? Yes1
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Michael Milburn profile image
Michael Milburn profile image
9/10 starsCompleted
  • 6 reviews
  • 6 completed
3 years, 1 month ago
I was reading 3 of Dan Ariely's books as I was taking the class, and the course seemed to follow the books pretty closely. Much of what is covered is based in his personal research projects and papers. My main interest in signing up was centered around irrationality in group behaviors (like financial bubbles), but the class doesn't really address that. It's much more about individual irrationality - and reveals many facets of the skewed nature of our decision making process. It'll make you keenly aware of how marketers manipulate you to get you buy things. The primary difference in this course than others I've taken is this class has heavy emphasis on reading academic papers. What I liked: Dan and his staff put alot of effort into the class, lectures, and even provided weekly video updates responding to class questions. The lectures were uniformly interesting, thoughtful, and thought provoking. I might even say entertaining. What did... I was reading 3 of Dan Ariely's books as I was taking the class, and the course seemed to follow the books pretty closely. Much of what is covered is based in his personal research projects and papers. My main interest in signing up was centered around irrationality in group behaviors (like financial bubbles), but the class doesn't really address that. It's much more about individual irrationality - and reveals many facets of the skewed nature of our decision making process. It'll make you keenly aware of how marketers manipulate you to get you buy things. The primary difference in this course than others I've taken is this class has heavy emphasis on reading academic papers. What I liked: Dan and his staff put alot of effort into the class, lectures, and even provided weekly video updates responding to class questions. The lectures were uniformly interesting, thoughtful, and thought provoking. I might even say entertaining. What did I disliked: Probably I burned out reading some of the academic papers. This isn't my field of study, and the some of the longer papers were a bit of slog to read through, for what I perceived as bit less bang for the buck. There was a path "for distinction" that I did not pursue that involved taking information from the research papers presented, and building additional experiments to further research into the topic area (peer reviewed). Again, I didn't do the "distinction" path, but it is available if you're more into the research process side of the topic. Overall - this is a very well done course if you're interested in gaining understanding behind irrational aspects of human behavior and thinking. Highly recommended.
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Greg Hamel profile image
Greg Hamel profile image
8/10 starsCompleted
  • 115 reviews
  • 106 completed
3 years, 2 months ago
A beginner’s guide to irrational behavior provides a nice overview of key topics in behavioral economics, including money, dishonesty, motivation, self- control and emotion. I only watched the video lectures for this course, so my review won’t touch on the readings, quizzes or assignments. The lecture content is engaging and raises many interesting ideas and questions about the way people think and act. Just be sure to maintain a healthy degree of skepticism and realize that the professor is only sharing his views based on his research and experience.
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Bart olomeus profile image
Bart olomeus profile image
4/10 starsDropped
  • 15 reviews
  • 13 completed
3 years, 2 months ago
I read one of his books a while ago and was a little bit put off by the tone in which he preached his knowledge. This course is even worse for me. I am questioning his research from a statistical perspective, but my main gripe is more of a subjective nature. It is the way Dan Ariely presents himself and his ideas. Good science is not a popularity contest. I guess if you like his style as a platform for presenting ideas, than you'd have less difficulty finishing the course than I do. As far as the content goes, the way Dan Ariely blatantly presents most of his inferences and conclusions as a matter of fact as opposed to possible models given the circumstances of measurement is just wrong. Before you know it you believe it ;) Read Daniel Kahneman's Thinking fast and slow for a tad less pedantic and more professional overview of many of the same ideas. PS: I didn't go for the "with Distinction" track, so statements above is just about A... I read one of his books a while ago and was a little bit put off by the tone in which he preached his knowledge. This course is even worse for me. I am questioning his research from a statistical perspective, but my main gripe is more of a subjective nature. It is the way Dan Ariely presents himself and his ideas. Good science is not a popularity contest. I guess if you like his style as a platform for presenting ideas, than you'd have less difficulty finishing the course than I do. As far as the content goes, the way Dan Ariely blatantly presents most of his inferences and conclusions as a matter of fact as opposed to possible models given the circumstances of measurement is just wrong. Before you know it you believe it ;) Read Daniel Kahneman's Thinking fast and slow for a tad less pedantic and more professional overview of many of the same ideas. PS: I didn't go for the "with Distinction" track, so statements above is just about Ariely's lectures and not the reading assignments.
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luci mayo profile image
luci mayo profile image
10/10 starsCompleted
  • 3 reviews
  • 3 completed
3 years ago
This was the first coursera course I took, and -- ten complete courses later -- still rates as the best. Anyone who has a chance should jump at the chance of studying with Ariely, as his teaching style, scholarly network and ability to relate behavioral econ to aspects of real life are all IMPRESSIVE!
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Steve Walter profile image
Steve Walter profile image
9/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 1 month ago
Of the nine Coursera courses I have taken, this was by far the best. The course provides an excellent overview of behavioral economics and decision making. The material is interesting. The lecturer is engaging and the video lectures are well organized with an incredible amount of production value. The course also provides access to the actual journal articles that details the research discussed in the lecture. Thus, I now have a comprehensive library of reference material on behavioral economics. I high recommend this course.
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Student profile image
Student profile image

Student

10/10 starsCompleted
3 years, 1 month ago
The best curse ever! The lectures were very dinamics and fun and the readings very usefull for everyday issues.
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Giuliana Andrade profile image
Giuliana Andrade profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 1 month ago
Absolutely outstanding! For the first time I actually re-watched a few classes and saved all videos in hope of watching it again in a few years as a refreshment. Had I attended this course before, it would have saved me years of research and studies trying to gain understanding and depth in the field of economy, marketing and psychology. Incredibly value adding to any marketing professional, psychologist, managers and enriching to any individual personally. Fun, brilliant and concise: a rare mix. Thank you, Ariely for this "gift"!
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Student profile image

Student

10/10 starsCompleted
3 years, 1 month ago
This was my first ever MOOC and it vastly exceeded my expectations. Dan Ariely is fascinating, engaging, humourous and an excellent instructor. I wish the course had been longer. It was over too soon! I would take another of Dan's courses without hesitation. I highly recommend this MOOC. You will be blown away with what you learn.
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Student profile image

Student

10/10 starsCompleted
3 years, 1 month ago
Came in clean with no prior experience, and learned SO much about the field that it is just ridiculous. I recommend this course to anyone who is a human being and interested in learning more about human behavior. There are multiple topics covered in the class, and they will all hold your interest.
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Eduardo B. R. Gatto profile image
Eduardo B. R. Gatto profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 1 month ago
Dan tem algumas ideias ótimas que podem ser aplicadas em diversas áreas da minha vida, o conteúdo é de extrema aplicabilidade. Além disto a forma como ele foi apresentado e a disponibilidade de um grupo na ajuda para entender o conteúdo tornou a experiência ainda melhor.
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Student profile image

Student

10/10 starsCompleted
3 years, 1 month ago
This was a wonderful introduction to Online Learning in the MOOC format. Dan is engaging and compelling. The material is the gem of this course though. I love human behavior and there is no better way to get empirical evidence to support how dumb we really are, while still providing perspective on how to be smarter!
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Student profile image

Student

10/10 starsCompleted
3 years, 1 month ago
I am semi-retired and love learning for the sake of learning. Didn't have a need for a certificate so appreciate being allowed to audit the course without doing all the homework. I found this to be the most enjoyable, entertaining, and enlightening course of the many I've done with Coursera. Excellent presentations by Dan Ariely, his assistants, and his guests.
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Mary L profile image
Mary L profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 1 month ago
I enjoyed psychology and economics courses in college and since then have become interested in brain research that supports or disproves theories. This course combined all three. The video lectures were informative and easy to follow and well presented. I especially enjoyed the 3 discipline debate video and the guest lecturers. The required readings of research papers were also easy to understand in layman's language. I was able to do the classwork as my time allowed. The professor used some techniques (pre -course survey on the activities you planned to do to participate) on the class to motivate us to complete the course and fully participate in all the activities (lectures, readings, quizzes, research surveys, live chats, etc.)
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Maor Gadol profile image
Maor Gadol profile image
9/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 1 month ago
Terrific One of the most enjoyable free course offered. Very beneficial to anybody interested in Economy.
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Ivo Fernandes profile image
Ivo Fernandes profile image
10/10 starsCompleted
  • 15 reviews
  • 9 completed
3 years, 1 month ago
it's hard to make the quizzes before the due dates, but this course got great content in the behaviourist approach to understand the human actions
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marla schechner profile image
marla schechner profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 1 month ago
This course was fascinating and presented in a way that made the material so interesting. I took this for my own pleasure and am so glad I had the opportunity to watch and listen to all of the sections. Thank you!
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H . profile image
H . profile image
10/10 starsCompleted
  • 11 reviews
  • 10 completed
3 years, 1 month ago
Great course, packed full of fascinating knowledge. I recommend this course to everyone, as you'll learn a lot about how you think, feel, and behave. The lectures are very engaging, the quizzes and exam are easy (and a bit silly), the two writing assignments are interesting. The required readings, which mostly consist of research papers, are a bit dense and more challenging to go through but you can easily get away with just skimming them as you take the related quiz.
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celso raposo profile image
celso raposo profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 1 month ago
Excellent course. It's eye opener for non-social students/professional on how our every day life is affected by our bias.
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Student

10/10 starsCompleted
3 years, 1 month ago
This was my first MOOC and I love it. I would higly recommend this class to anybody interested in the human capacity of decision making. Many thanks to Professor Ariely and his team. Vanessa
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Student

10/10 starsCompleted
3 years, 1 month ago
Great course, very interesting. I had prior knowledge of the field, through academic course as well as the reading of Thinking Fast and Slow by Daniel Kahneman.
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