A Beginner's Guide to Irrational Behavior

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A Beginner's Guide to Irrational Behavior

Course Details

Cost

FREE

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  • TBA

Course Provider

Coursera online courses
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with yo...
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with your coursework. Coursera also partners with the US State Department to create “learning hubs” around the world. Students can get internet access, take courses, and participate in weekly in-person study groups to make learning even more collaborative. Begin your journey into the mysteries of the human brain by taking courses in neuroscience. Learn how to navigate the data infrastructures that multinational corporations use when you discover the world of data analysis. Follow one of Coursera’s “Skill Tracks”. Or try any one of its more than 560 available courses to help you achieve your academic and professional goals.

Provider Subject Specialization
Humanities
Sciences & Technology
4807 reviews

Course Description

This course will draw heavily on my own research, and pulls largely from my three books: [Predictably Irrational](http://www.amazon.com/Predictably- Irrational-Revised-Expanded-Edition/dp/0061353248/ref=sr_1_1?ie=UTF8&qid=13610 31703&sr=8-1&keywords=dan+ariely) (2008), [The Upside of Irrationality](http://www.amazon.com/The-Upside-Irrationality-Unexpected- Benefits/dp/0061995045/ref=tmm_pap_title_0?ie=UTF8&qid=1361031759&sr=8-6) (2010), and [The Honest Truth About Dishonesty](http://www.amazon.com/Honest- Truth-About-Dishonesty-Everyone---Especially/dp/0062183591/ref=sr_1_3?ie=UTF8& qid=1361031810&sr=8-3&keywords=dan+ariely) (2012). We will examine topics such as our “irrational” patterns of thinking about money and investments, how expectations shape perception, economic and psychological analyses of dishonesty by honest people, how social and financial incentives work together (or against each other) in labor, how self-... This course will draw heavily on my own research, and pulls largely from my three books: [Predictably Irrational](http://www.amazon.com/Predictably- Irrational-Revised-Expanded-Edition/dp/0061353248/ref=sr_1_1?ie=UTF8&qid=13610 31703&sr=8-1&keywords=dan+ariely) (2008), [The Upside of Irrationality](http://www.amazon.com/The-Upside-Irrationality-Unexpected- Benefits/dp/0061995045/ref=tmm_pap_title_0?ie=UTF8&qid=1361031759&sr=8-6) (2010), and [The Honest Truth About Dishonesty](http://www.amazon.com/Honest- Truth-About-Dishonesty-Everyone---Especially/dp/0062183591/ref=sr_1_3?ie=UTF8& qid=1361031810&sr=8-3&keywords=dan+ariely) (2012). We will examine topics such as our “irrational” patterns of thinking about money and investments, how expectations shape perception, economic and psychological analyses of dishonesty by honest people, how social and financial incentives work together (or against each other) in labor, how self-control comes into play with decision making, and how emotion (rather than cognition) can have a large impact on economic decisions. This highly interdisciplinary course will be relevant to all human beings. **The goals of this class:** 1. Introduce you to the range of cases where people (consumers, investors, managers, friends, significant others, and even you) might make decisions that are inconsistent with standard economic theory and the assumptions of rational decision making. This is the lens of behavioral economics. 2. Help you think creatively about the applications of behavioral economics to the development of new products, technologies and public policy, and to understand how business and social policy strategies could be modified with a deeper understanding of the effects these principles have on all of us.
Reviews 10/10 stars
373 Reviews for A Beginner's Guide to Irrational Behavior

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10/10 starsCompleted
6 years ago
With the exception of being alive and making irrational choices everyday, I had no experience with the subject or behavioural economics. This is one of the best courses I have ever taken (and I am now working on course 30). The course is very professionally produced and there are lots of laughs but important, everyday relevant learning is accomplished.
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9/10 starsCompleted
6 years ago
Fantastic course, very well constructed and presented. Cannot say enough good things about the experience and the opportunity, and I would encourage everyone to take this course if the chance presents itself. Happened to take this on Coursera concurrently with Bob Wright's 'Buddhism and Modern Psychology' class, and actually found some of the material mutually reinforcing, in terms of the roots of some of our decision-making. Just a wonderfully enriching experience - cheers!
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Fiorella Henriquez Cruz profile image
Fiorella Henriquez Cruz profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years ago
Best online (and physical) course taken ever. I really enjoyed taking this course, I actually took it 2 times because I found highly useful and appliable to many fields.
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9/10 starsCompleted
6 years ago
This was a really great course. There was a lot of required material that was very interesting, and for those who wanted to take things further, there was a lot of supplementary material. The lectures were interesting and informative, and the readings were relevant. The assessments and assignments were challenging and contributed to learning.
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Etienne Portelance profile image
Etienne Portelance profile image
10/10 starsCompleted
  • 2 reviews
  • 2 completed
4 years, 4 months ago
Excellent course to learn how we think over time, how we take decisions. Helps a lot in life and marketing! This course is also entertaining, there are a lot of chapters and the required work helps understand without being too difficult.
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Tony Singleton profile image
Tony Singleton profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years ago
This course was my first online course and I thought it was brilliant and I thoroughly enjoyed it (in fact it reminded me what fun learning in a 'University' style can be). Dan's a great lecturer and he presents what for me is a fascinating area in a really engaging and very accessible way. The weekly quizzes keep you honest and help you commit the insights into learning. I have a fairly demanding job in terms of hours, so appreciated that it had options that meant you can commit to different levels of involvement. Kudos to Dan and the whole Duke and Coursera team.
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randy wemhoff profile image
randy wemhoff profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years ago
What a wonderful experience. My schedule didn't allow me to participate fully but... I feel that just watching the video presentations and taking the post- video tests was very beneficial. The class was entertaining, fact-filled, well organized and professionally produced. This was my first online course and, if Dan's class was at all representative of what I can expect, I plan to take many more. I hope that my failure to complete all aspects of the class does not send a message to the folks at Coursera or Duke that I was in any way disappointed. I was 100% impressed and satisfied.
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10/10 starsCompleted
6 years ago
Great course - gained knowledge, understanding and had fun - pace for every type of learner with different time resource
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Olesia Korobka profile image
Olesia Korobka profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years ago
Greatly recommend! Not only interesting, but bright and encouraging! No prior experience, no course can compare to this one, I loved everything about this course.
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10/10 starsCompleted
6 years ago
This course was a great introduction to Behavioral Economics. I enjoyed the lectures, quizzes, and assigned reading, and appreciate the many different ways that the material was presented. Professor Ariely is an engaging and interesting teacher. It was a great introduction. I look forward to an advanced offering in the future
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10/10 starsCompleted
6 years ago
I took this course last year and despite a ~90% in all quizzes and final, did not get a certificate due to the peer-graded paper. This year I did not participate in the paper as I wanted to ensure the certificate which requires an 85% or higher for a basic certificate. This course is outstanding, and Dan Ariely is the best professor I have had in all of the courses I have taken on Coursera (as well as compared to my previous university experience as well). He is interesting and a skilled lecturer. I highly recommend this class, but be prepared to put in the hours.
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10/10 starsCompleted
6 years ago
This was a perfectly designed course for the MOOC experience. A lot of thought went into its production and intellective value and it shows. I highly recommend this.
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Boudewijn Pelt profile image
Boudewijn Pelt profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years ago
The interesting title and the intro video won me over to sign up. And I was not disappointed, I had no idea social sciences could be so engaging and rewarding. Every week I was eagerly awaiting the new lectures. So I had no issues keeping up with the pace of the course. Highly recommended!
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Steve Chicken profile image
Steve Chicken profile image
9/10 starsCompleted
  • 1 review
  • 1 completed
6 years ago
Having studied "The Mind is Flat" on Future Learn and having watched a BBC "Horizon" programme about how we really make decisions, I became very interested in this area. The course was excellent and Dan Ariely's approach suited me. I found the pace good and, unlike some other courses I've done, some of the quizzes required thought rather than mere regurgitation. Reading the Irrationality Bundle alongside the course provided reinforcement and further depth. I have recommended the course to a number of other people. I hope some take it and enjoy it as much as I did.
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10/10 starsCompleted
6 years ago
The best online course I have ever taken. Very practical insights, clear explanations, appealing format. Awesome!!
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10/10 starsCompleted
6 years ago
I had read already read books on this topic before joining the course (from others in the field, not Ariely). I was interested in testing how the information might be enhanced by an MOOC. I was very pleased with the class and I believe I understood the material to a higher degree and have better retention of the information as well as the ability to use it when needed. I definitely recommend this course! Even for those who have not been previously interested in the topic.
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10/10 starsCompleted
6 years ago
the course subject is really interesting, and the lecturer conveys the material even more interestingly. Thanks Dan!
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Rolando Portillo profile image
Rolando Portillo profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years ago
Just a fascinating set of vanguard topics in behavioral economics. One of the best and insightful courses I have ever taken. Prof. Ariely's style is so smooth, cool and engagingly humble. Looking forward to the Advanced Guide.
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Terry D Moriarty profile image
Terry D Moriarty profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years ago
Great presentation of a far ranging subject. Ariely and staff were able to make sense of a wide range of interesting but seemingly unconnected anecdotes that run our lives. Tremendous accomplishment. I was familiar with much of the material but the course brought it home and allowed me to integrate it into my everyday thinking. This is by far the highest production value of a MOOC that I have ever seen. The reading materials, the teaching, the weekly office hours, the videos and cartoons, the frequent in class tests and the access for testing throughout the course structure, well tended written assignments and discussion groups -what a phenomenal learning process! Really, I have never, NEVER had as wonderful a academic learning experience as this class.
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10/10 starsCompleted
6 years ago
I found this course extremely useful, both for business and every day life situations. I highly recomend it.
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Reuben Hampton profile image
Reuben Hampton profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years ago
Expertly crafted, engaging lectures, and not second wasted. If at all possible, make the time to take this course.
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Magdalena Krawczyk profile image
Magdalena Krawczyk profile image
10/10 starsCompleted
  • 2 reviews
  • 2 completed
6 years ago
I had no experience with behavioral experience and after that course I have become a big fun of this subject. Dan is charismatic and passionate person and this is highly contagious. Three other courses pending and this one is deffinitely my favourite! Many great examples, experiences, office hours, great extensive learning materials. And the most important I have learnt many great useful things about myself and other people 'behaviour'. I recommend this to everyone, this is idea worth spreading!. Good job!
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10/10 starsCompleted
6 years, 1 month ago
Great course! Great teacher! It was a pleasure taking this course, every week I looked forward to new classes. I recommend this course greatly!
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Valeriy Yuferov profile image
Valeriy Yuferov profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
Very nice introductory course of psychology. Important and useful knowledge. You have two ways to complete course with statement of accomplishment. Professor has a wonderful personality!
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8/10 starsCompleted
6 years, 1 month ago
Kudos to dan & his team for the preparation and thoughts put into it. Liked the bite-sized lectures, interesting nuggets of info, and the quizzes (some tricky , some rather humorous). A highly enjoyable and well run course.
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Anna Mazurenko profile image
Anna Mazurenko profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
I had no experience before on the course subject and it didn't matter actually. Should say I haven't seen much coursers , but few did, and this course is the best for me for now from all that I have experienced. It's incredibly interesting and I was waiting for every weeks videos, each time analyzing and bringing video information to life. It's very true to life, it's about our everyday values that we see each day and course information helps understand our behavior more. It did ruined some stereotypes , like about lying and cheating. Helped understand what really is motivating me at work and generally in life. Thank you very much for the course!!!!!
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10/10 starsCompleted
6 years, 1 month ago
I have a BA in Psychology, so some of the subject matter was familiar. Still, I found it a fascinating topic. The lectures were well organized and really engaging, and I appreciated both the level and quantity of reading. I really liked how the class was organized and evaluated--short lecture chunks grouped together into weeks, separate reading and lecture quizzes, a separate "distinction" track for those with more time. Overall, a great experience. I'm a little sad the class is over!
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10/10 starsCompleted
6 years, 1 month ago
Huge thanks to Prof Dan! LOVED this course! It far exceeded my expectations. It was interesting, challenging, engaging and thought provoking. Thanks so much for all the work that went into the course I really appreciate it! It was more work than I expected but that is how you learn by doing it! This field of study is fascinating and I look forward to taking another class soon!
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10/10 starsCompleted
6 years, 1 month ago
I had attended an overview on behavioral economics and wanted to learn more. This course was amazing. The blend of readings and lectures made it challenging and extremely interesting. I found it relevant in my work as well as in my day to day realities. The tests were a good way to see what you had retained as the several answers were similar enough that you had to know the material, but there was also humor in each question. The two papers added another level of practice to the lectures and the peer grading model took away the fear of failure and let me read others work as well. Great course.
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10/10 starsCompleted
6 years, 1 month ago
I had no previous experience on the subject just a huge curiosity! I loved it! It's really well presented, Dan'a a brilliant "entertainer" - makes video watching easy and pleasant. The course has several tests that makes us test and solidify our understanding. I do recommend it to anyone who has an economic background and/or curiosity for Human Behaviour. Only one little detail: if the learner's English level is low-ish, the course will be quite difficult to follow…
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