A Beginner's Guide to Irrational Behavior

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A Beginner's Guide to Irrational Behavior

Course Details

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FREE

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  • TBA

Course Provider

Coursera online courses
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with yo...
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with your coursework. Coursera also partners with the US State Department to create “learning hubs” around the world. Students can get internet access, take courses, and participate in weekly in-person study groups to make learning even more collaborative. Begin your journey into the mysteries of the human brain by taking courses in neuroscience. Learn how to navigate the data infrastructures that multinational corporations use when you discover the world of data analysis. Follow one of Coursera’s “Skill Tracks”. Or try any one of its more than 560 available courses to help you achieve your academic and professional goals.

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Humanities
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4807 reviews

Course Description

This course will draw heavily on my own research, and pulls largely from my three books: [Predictably Irrational](http://www.amazon.com/Predictably- Irrational-Revised-Expanded-Edition/dp/0061353248/ref=sr_1_1?ie=UTF8&qid=13610 31703&sr=8-1&keywords=dan+ariely) (2008), [The Upside of Irrationality](http://www.amazon.com/The-Upside-Irrationality-Unexpected- Benefits/dp/0061995045/ref=tmm_pap_title_0?ie=UTF8&qid=1361031759&sr=8-6) (2010), and [The Honest Truth About Dishonesty](http://www.amazon.com/Honest- Truth-About-Dishonesty-Everyone---Especially/dp/0062183591/ref=sr_1_3?ie=UTF8& qid=1361031810&sr=8-3&keywords=dan+ariely) (2012). We will examine topics such as our “irrational” patterns of thinking about money and investments, how expectations shape perception, economic and psychological analyses of dishonesty by honest people, how social and financial incentives work together (or against each other) in labor, how self-... This course will draw heavily on my own research, and pulls largely from my three books: [Predictably Irrational](http://www.amazon.com/Predictably- Irrational-Revised-Expanded-Edition/dp/0061353248/ref=sr_1_1?ie=UTF8&qid=13610 31703&sr=8-1&keywords=dan+ariely) (2008), [The Upside of Irrationality](http://www.amazon.com/The-Upside-Irrationality-Unexpected- Benefits/dp/0061995045/ref=tmm_pap_title_0?ie=UTF8&qid=1361031759&sr=8-6) (2010), and [The Honest Truth About Dishonesty](http://www.amazon.com/Honest- Truth-About-Dishonesty-Everyone---Especially/dp/0062183591/ref=sr_1_3?ie=UTF8& qid=1361031810&sr=8-3&keywords=dan+ariely) (2012). We will examine topics such as our “irrational” patterns of thinking about money and investments, how expectations shape perception, economic and psychological analyses of dishonesty by honest people, how social and financial incentives work together (or against each other) in labor, how self-control comes into play with decision making, and how emotion (rather than cognition) can have a large impact on economic decisions. This highly interdisciplinary course will be relevant to all human beings. **The goals of this class:** 1. Introduce you to the range of cases where people (consumers, investors, managers, friends, significant others, and even you) might make decisions that are inconsistent with standard economic theory and the assumptions of rational decision making. This is the lens of behavioral economics. 2. Help you think creatively about the applications of behavioral economics to the development of new products, technologies and public policy, and to understand how business and social policy strategies could be modified with a deeper understanding of the effects these principles have on all of us.
Reviews 10/10 stars
373 Reviews for A Beginner's Guide to Irrational Behavior

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10/10 starsCompleted
6 years, 1 month ago
the course is so stimulating, interesting and wonderfully presented that I am definitely going to take it again. Next time round I am setting aside more time to really get involved with the lectures, the readings and the assignments. Thank you Dan Ariely for making it possible for people like myself to partake in course. Thank you and God bless.
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10/10 starsCompleted
6 years, 1 month ago
This was one of the most amazingly organised class that I have attended. Besides, the content was top rate, and the reading material painstakingly assembled to be informative and interesting. Highly recommended for everyone!
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Claire Bennett profile image
Claire Bennett profile image
10/10 starsCompleted
  • 2 reviews
  • 2 completed
6 years, 1 month ago
This is the best MOOC course I have taken. Dan Ariely is funny, entertaining and interesting. The course is stimulating and provocative and highly recommended.
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Yuri Rangel profile image
Yuri Rangel profile image
9/10 starsTaking Now
  • 1 review
  • 0 completed
6 years, 1 month ago
Hello. The course is very fun, the professor makes it engaging. You could tell the amount of time they put in. They provide great videos and examples. The professor doesn't hold anything back and wants you to learn so you can in improved your life identifying when you're been irrational. I like: 1\. the key notes provided in the video lectures. 2\. Getting the students involved trying to predict the results of the experiments done in the past. They have a video and you where put in the situation and provided your answer. I would love if they have done this in the course of moralities of everyday by Paul Bloom. I would like in the future if they provide some little theory of economics to go alone with the examples or more economic background. It felt very personal as some one trying to give you advices so you can make better decisions in the future. I try now to make predictions and save the data to make my own graphics. I want to see... Hello. The course is very fun, the professor makes it engaging. You could tell the amount of time they put in. They provide great videos and examples. The professor doesn't hold anything back and wants you to learn so you can in improved your life identifying when you're been irrational. I like: 1\. the key notes provided in the video lectures. 2\. Getting the students involved trying to predict the results of the experiments done in the past. They have a video and you where put in the situation and provided your answer. I would love if they have done this in the course of moralities of everyday by Paul Bloom. I would like in the future if they provide some little theory of economics to go alone with the examples or more economic background. It felt very personal as some one trying to give you advices so you can make better decisions in the future. I try now to make predictions and save the data to make my own graphics. I want to see how far or close my prediction came. Thanks to Dan, Aline, the TA community and coursera for your time and attention.
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Duffy Eaton profile image
Duffy Eaton profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
It's a really great course. Professor Ariely presents everything in a very interesting way. I only wish the course was a little longer.
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10/10 starsCompleted
6 years, 1 month ago
Despite english is not my first language i loved the course. I waited for it for a long time and it was worth it. Dan knows how to keep you entertained, and explains very thing in a practical way. I didn't care so much about the certificate, but i just had to finished and made the final exam. Strongly recommended.
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10/10 starsCompleted
6 years, 1 month ago
Great course! Dan Ariely's work has a LOT of relevance of every-day life.
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Ritabrata Bhattacharyya profile image
Ritabrata Bhattacharyya profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
I had read all of Prof.Ariely's book and was familiar with the ideas taught in this course. Nevertheless, the course was extremely enjoyable. It is obvious that Prof. Ariely and his team had worked extremely hard in preparing the course material and presenting it in a way that's easy to assimilate and overall enjoyable. A big note of thanks from me.
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10/10 starsCompleted
6 years, 1 month ago
Dan is the best! Love his lectures, his wit and his energy. Great course and would highly recommend.
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Fredrik Persson profile image
Fredrik Persson profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
I did this class last year as well but I wasn't able to finnish it. I was so glad that I was able to retake the class. It is definitely one of the best online classes I have taken.
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Zshivka Zsheliaskova-Koynova profile image
Zshivka Zsheliaskova-Koynova profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
I am psychologist, PhD. Compared to the other Coursera courses I participated in, this one is much better prepared, the assistants and even the professor really pay attention to the discussions, most of the posting colleagues are engaged and helpful, the community was really professional and team-like. This is the only course with a lot of fun and laugh that help learning; everything is taught in a fresh and original manner. The professor is great teacher. The work behind the videos and slides is incredible (they say, more than 3000 hours). For me, this is the best course I have participated ever (online or face-to-face). You can learn how to teach from Dan! I recommend it as "must- seen" - if you want to understand the opportunities of MOOCs and especially Coursera, then you must take this class! Warning: the demands are really high - this is the most giving and the most demanding MOOC I ever took.
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Student

10/10 starsCompleted
6 years, 1 month ago
I had already read the book Predictably Irrational by Dan Ariely.. so i knew this would be an interesting course. This also meant that i knew about many of the topics beforehand. The course is different in how friendly everything was, of course Dan knows how to persuade and make us get pleasant feelings from the course. I was actually excited to listen to the lectures, and to relate to things in everyday life. I even watched all the office hours (i never did this for any online course before) The assignments have been wonderful, i liked the idea. They might seem a bit hard at first, but once you finish them you feel good about yourself, and you learn something. One of the best online courses i encountered, i think i can rank it at the top 2 of the 12 online courses i took so far.
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Mary Cookson profile image
Mary Cookson profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
I had no prior experience with the subject. The course was wonderful! I looked forward to Professor Ariely's lectures every week and found the subject matter to be highly interesting. The videos are very well-done, and even entertaining. I looked forward to this course each week, more than any other I'm taking.
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10/10 starsCompleted
6 years, 1 month ago
The course give a good understanding of the topics, and knows how to present them in a way that you feel the importance.
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10/10 starsCompleted
6 years, 1 month ago
Great course, great 1st experience with an online course. Recommended for anyone interested in the material. Accessible to high school level students and beyond. Prof did a good job of presenting the material, providing extras, and giving opportunities to feel involved (tough trick for a MOCC) Summary My background - read 2 of prof's books already; engineering background (so reading research papers wasn't new or challenging) Readings - interesting and mostly very accessible (I have a science background, so research papers are easy reads for me). Lectures - engaging and fun Extras - guest lectures, additional reading, chance to participate in research, debate among the academic leaders ... pretty over-the-top for a free online course Quizzes - perfect tool for learning and retaining material covered Final - not challenging ... exactly what you'd think given the online format Assignments - reasonably good for getting students to active... Great course, great 1st experience with an online course. Recommended for anyone interested in the material. Accessible to high school level students and beyond. Prof did a good job of presenting the material, providing extras, and giving opportunities to feel involved (tough trick for a MOCC) Summary My background - read 2 of prof's books already; engineering background (so reading research papers wasn't new or challenging) Readings - interesting and mostly very accessible (I have a science background, so research papers are easy reads for me). Lectures - engaging and fun Extras - guest lectures, additional reading, chance to participate in research, debate among the academic leaders ... pretty over-the-top for a free online course Quizzes - perfect tool for learning and retaining material covered Final - not challenging ... exactly what you'd think given the online format Assignments - reasonably good for getting students to actively apply course materials ... definitely limitations because of online format
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10/10 starsCompleted
6 years, 1 month ago
behavioural psychology has always been a subject of my interest but this was for the first time I have pursued it to this level of depth. This course if one of the bestest courses I have ever ever taken. I am not only in love with this subject but I love the whole team that has worked to make it fun to learn and comprehend the more challenging aspects. I loved the animations, the involvement of the team to break the monotony, the creative cartoonings, the content, delivery, Dan, his jokes, his kids, the change of settings, the readings, procrastination alerts ...pretty much everything. One thing I did not like was the deadlines (even though I do believe that the team had good reasons to keep them so close) but it would really help to space them out a bit to be fair to people who are travelling, sometimes we fall sick...a lot happens during the week and it is not always possible to devote time to a course despite high interest. Person... behavioural psychology has always been a subject of my interest but this was for the first time I have pursued it to this level of depth. This course if one of the bestest courses I have ever ever taken. I am not only in love with this subject but I love the whole team that has worked to make it fun to learn and comprehend the more challenging aspects. I loved the animations, the involvement of the team to break the monotony, the creative cartoonings, the content, delivery, Dan, his jokes, his kids, the change of settings, the readings, procrastination alerts ...pretty much everything. One thing I did not like was the deadlines (even though I do believe that the team had good reasons to keep them so close) but it would really help to space them out a bit to be fair to people who are travelling, sometimes we fall sick...a lot happens during the week and it is not always possible to devote time to a course despite high interest. Personally, I would have loved to get more time to read all the reading material! Sometimes, I just ended up reading only to complete the assignments, which I feel affected the quality of my learning.
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Lola Koktysh profile image
Lola Koktysh profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
I didn't know subject at all and that was my first online course. It changed my views on learning and I can't find enough words to say how much that all meant for me and how grateful I am. Dan is just a dream teacher and all guest teachers were also amazing! Loved every hard and interesting second!
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Student

10/10 starsCompleted
6 years, 1 month ago
The course was referred to me by a person well respected in leadership and strategy field. It seemed to be interesting, though I have never taken a full online course before - thought, that ok, I can always skip it if it is not good. But - it was excellent! I was looking forward to the lectures every week! Yes, I took the easy version - only lectures and tests based on that, not readings or additional assignments, as that is most suitable with my time schedule. Still, I think I got many insights relatively to the time I contributed and I truly enjoyed being teached. I would really like to have this teacher, Dan Ariely, as a long-time professor at my uni :)
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Paulo Nied profile image
Paulo Nied profile image
10/10 starsCompleted
  • 2 reviews
  • 2 completed
6 years, 1 month ago
My first contact was by a Professor's book named Predictable Irrationality. It's a very useful and dinamic course, with daily life applications of all lessons. Beside some shorts deadlines I have nothing to criticize. Just Loved it!
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10/10 starsCompleted
6 years, 1 month ago
Excellent course - clearly a lot of preparation had gone into it, and the main presenter has a clear and engaging style. Highly recommended!
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9/10 starsCompleted
6 years, 1 month ago
\- had no prior experience on the subject. \- the course was fan, enjoyable, and engaging. \- enjoyable and practically useful knowledge!!!
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Sivaram Pandravada profile image
Sivaram Pandravada profile image
8/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
The course was very good and I would rate it 4/5 if not 5/5 as there is some ambiguity around how to apply these tools in our real lives and experiment with realty, although I must say the course has made me more conscious about my irrational side and may be subconsciously will help me decrease the negative irrational side. I do not have any prior experience of this subject, except from training received from my job roles. This course is unique and cannot be compared to others, as it helps one have a better understanding of our environment and world. It provides one with an initial magnifying glass to look it from a perspective of why is this happening the way it is happening (things that are not defined by science). It depends on us to take this thinking further and apply our thought and logic to further develop a better understanding on this subject. I liked the professional way the course was conducted in form of the videos, readi... The course was very good and I would rate it 4/5 if not 5/5 as there is some ambiguity around how to apply these tools in our real lives and experiment with realty, although I must say the course has made me more conscious about my irrational side and may be subconsciously will help me decrease the negative irrational side. I do not have any prior experience of this subject, except from training received from my job roles. This course is unique and cannot be compared to others, as it helps one have a better understanding of our environment and world. It provides one with an initial magnifying glass to look it from a perspective of why is this happening the way it is happening (things that are not defined by science). It depends on us to take this thinking further and apply our thought and logic to further develop a better understanding on this subject. I liked the professional way the course was conducted in form of the videos, reading material, office hours and discussion forums. I liked the presentation style of Dan and his engagement, passion and energy is visible all across the lectures, which is a great quality for any professor. Aline was a good coordinator and did a great job.
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Wei Li profile image
Wei Li profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
As a senior college student majoring in physics, I took this course just for fun. Nicely designed and well presented. Every week, it brought an inspirational topic about behavioral irrationality, which made me learn a lot. Thank you so much!!!
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v j profile image
v j profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
So many great and useful ideas in everyday life: dating, work, study, friendships... The instructor is great. I love the way he introduces the topics.
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苏 丽妃 profile image
苏 丽妃 profile image
10/10 starsTaking Now
  • 1 review
  • 0 completed
6 years, 1 month ago
It is the first time I take MOOC. Irrational Behavior is the first class I take. I have to say it is a fantastic class! Professor Dan has a sense of humor. He is able to explain profound theories in simple language. And his humorous expression made the class more interesting . I love the class very much! As I am poor in English and I am busy this term, it is difficult for me and I could not pass it and even finish it.I am regret for it. I hope I can take it next time and pass it.The last but not least,I would like to say THANK YOU to Dan and his team.
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Georganne D'Angelo profile image
Georganne D'Angelo profile image
10/10 starsCompleted
  • 2 reviews
  • 2 completed
6 years, 1 month ago
With the caveat that I only audit my many courses, this is one of the best I've seen. Almost as enjoyable as A Brief History of Humankind last fall. Love Dan's jokes to begin his lecture!
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Student

10/10 starsCompleted
6 years, 1 month ago
This is a fantastic course and I thoroughly recommend it. The lecturer is brilliant! The production is very professional, the material interesting, relevant and entertaining.
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Inge Santoso profile image
Inge Santoso profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
I have no prior experience with the subject, but learning this course is really eye-opening and I enjoyed it very much. Thank you Prof Ariely.
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Student

10/10 starsCompleted
6 years, 1 month ago
I watched all the lectures and read most of the required reading materials. I found the content very approachable, though the reading was a little harder because it consisted of papers presenting research results related to the video lectures. I took all the quizzes and the final exam but did not attempt any of the more involved projects; I liked that I could be more or less involved in the class and still consider it a success. I learned a lot from the class and enjoyed the whole experience. I highly recommend this class.
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Meenal Dandavate profile image
Meenal Dandavate profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
This was my first course in Behavioural Economics, and it was fantastic! I learnt a lot and will continue to learn more and more in this field. This was my second online course, a first on Coursera and I am very happy with the overall quality of this course, excellent content. Dan Ariely's video lectures were too good, as well as the QA videos, I liked everything about this course, although didn't have much time for Fora. Would look forward to a next one by Dan, maybe on Up the Irrationality followed by one on Dishonesty!! Thanks Dan, Duke and Coursera Teams.
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