A Beginner's Guide to Irrational Behavior

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A Beginner's Guide to Irrational Behavior

Course Details

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FREE

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  • TBA

Course Provider

Coursera online courses
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with yo...
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with your coursework. Coursera also partners with the US State Department to create “learning hubs” around the world. Students can get internet access, take courses, and participate in weekly in-person study groups to make learning even more collaborative. Begin your journey into the mysteries of the human brain by taking courses in neuroscience. Learn how to navigate the data infrastructures that multinational corporations use when you discover the world of data analysis. Follow one of Coursera’s “Skill Tracks”. Or try any one of its more than 560 available courses to help you achieve your academic and professional goals.

Provider Subject Specialization
Humanities
Sciences & Technology
4807 reviews

Course Description

This course will draw heavily on my own research, and pulls largely from my three books: [Predictably Irrational](http://www.amazon.com/Predictably- Irrational-Revised-Expanded-Edition/dp/0061353248/ref=sr_1_1?ie=UTF8&qid=13610 31703&sr=8-1&keywords=dan+ariely) (2008), [The Upside of Irrationality](http://www.amazon.com/The-Upside-Irrationality-Unexpected- Benefits/dp/0061995045/ref=tmm_pap_title_0?ie=UTF8&qid=1361031759&sr=8-6) (2010), and [The Honest Truth About Dishonesty](http://www.amazon.com/Honest- Truth-About-Dishonesty-Everyone---Especially/dp/0062183591/ref=sr_1_3?ie=UTF8& qid=1361031810&sr=8-3&keywords=dan+ariely) (2012). We will examine topics such as our “irrational” patterns of thinking about money and investments, how expectations shape perception, economic and psychological analyses of dishonesty by honest people, how social and financial incentives work together (or against each other) in labor, how self-... This course will draw heavily on my own research, and pulls largely from my three books: [Predictably Irrational](http://www.amazon.com/Predictably- Irrational-Revised-Expanded-Edition/dp/0061353248/ref=sr_1_1?ie=UTF8&qid=13610 31703&sr=8-1&keywords=dan+ariely) (2008), [The Upside of Irrationality](http://www.amazon.com/The-Upside-Irrationality-Unexpected- Benefits/dp/0061995045/ref=tmm_pap_title_0?ie=UTF8&qid=1361031759&sr=8-6) (2010), and [The Honest Truth About Dishonesty](http://www.amazon.com/Honest- Truth-About-Dishonesty-Everyone---Especially/dp/0062183591/ref=sr_1_3?ie=UTF8& qid=1361031810&sr=8-3&keywords=dan+ariely) (2012). We will examine topics such as our “irrational” patterns of thinking about money and investments, how expectations shape perception, economic and psychological analyses of dishonesty by honest people, how social and financial incentives work together (or against each other) in labor, how self-control comes into play with decision making, and how emotion (rather than cognition) can have a large impact on economic decisions. This highly interdisciplinary course will be relevant to all human beings. **The goals of this class:** 1. Introduce you to the range of cases where people (consumers, investors, managers, friends, significant others, and even you) might make decisions that are inconsistent with standard economic theory and the assumptions of rational decision making. This is the lens of behavioral economics. 2. Help you think creatively about the applications of behavioral economics to the development of new products, technologies and public policy, and to understand how business and social policy strategies could be modified with a deeper understanding of the effects these principles have on all of us.
Reviews 10/10 stars
373 Reviews for A Beginner's Guide to Irrational Behavior

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Vít Mrňávek profile image
Vít Mrňávek profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
This was my first experience with online course and it was amazing! I know Dan's work from his books and research articles but this was far more funnier and beneficial. Observing people behavior through behavioral economics perspective is very interesting and exciting thing. What is behind our decisions and how could we improve it? Is our choices and common sense always rational as we think or are we in some situations playing tricks on ourself? That and far far more Dan explained in very friendly form of lectures. As person that has interests in this field I appreciate option to make writting assessment. I could transform my knowledge I receive in this course in fun piece of paper that gave me deeper understandings how I could use it in my real life. I think that anyone with open mind and enough time should enroll, because it could help him and his belongings in his life-performance as it did help to me.:)
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Anne DiBella profile image
Anne DiBella profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
I had read all of Dan Ariely's, so was excited to take the course. I was not disappointed. It was my 5th Coursera class and the by far the best. The subject matter was interesting and Professor Ariely and his staff were engaging. I didn't always agree with the end results of some of the experiments, (and that is not limited to Professor Ariely's experiments but to behavioral economics in general) but it gives me a chance to think about what I would do differently. I loved it!
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Amy Cerato profile image
Amy Cerato profile image
10/10 starsTaking Now
  • 1 review
  • 0 completed
6 years, 1 month ago
I had read Dan's book, Predictably Irrational back in 2008 and was very interested in the experimental work and findings and so when this course popped up on my radar, I didn't hesitate to take it. This was my first online course and I loved it. The lectures were well thought out and put together, and I liked the interactive quizzes embedded in the lectures. I wish I had time to take this course "with distinction" but the lectures and quizzes were all I could handle while in-semester. I wish I had time to read the journal articles. The guest lecturers were all very good. I highly recommend this class. The engineer in me appreciated the behavioral insights into the human condition.
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Student

10/10 starsCompleted
6 years, 1 month ago
The subject of the course is very interesting me, I read some books of Prof. Ariely and other collegus , and I decided that time arrived and I shell participate this online course. The course was very interesting, build very well and gave me some keys for the road.
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Elitza Ambrus profile image
Elitza Ambrus profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
The course of Dan Ariely was simply perfect! I had great time following his lectures. Every topic was introduced in a very clear, understandable and interesting manner and with wonderful sense of humor.
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Alexandra Tiganas profile image
Alexandra Tiganas profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
This was my first MOOC ever. I joined because I read all Dan Ariely's books, seen all his talks and was an avid learner of all things Irrational. The course was up to my expectations and more. I engaged me at a very deep level, made me want, probably more than any time in my academic life, to excel and ace it. But even as I didn't manage a perfect score, I feel like the time spent, the effort made, the conversations on Fora and Talkabout - everything helped me on a personal level, but on a professional one as well. I recommend it for all those who want to understand better the way our mind works and our decisions are made (!), but also for those up for an intellectual challenge and a fun time spent learning something new.
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7/10 starsCompleted
6 years, 1 month ago
I was not familiar with "behavioral economics" before this course, although I work in the behavioral health field. The content was interesting and put some observations into perspective. I only was able to do the lecture part of the course due to my schedule, but would have liked to consider the written portion of the course. Fair warning, you cannot access some of the in-video surveys/quizzes using ipad or iphone. Overall, I enjoyed.
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Student

10/10 starsCompleted
6 years, 1 month ago
What can one say about this course? It was a fantastic experience, eye- opening, mind-widening, and rather enjoyable. Okay, the level was high enough, especially if someone was interested in getting the Distinction Certificate, but this was also part of the whole package. I don't like "half things" and this course was really excellent both as a whole and in all its parts. Thank you, Professor Ariely, for taking the time, energy, and ressources to create it and give a part of yourself in it.
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Student

10/10 starsCompleted
6 years, 1 month ago
The most amazing course I've taken ever (both offline and online). Mr. Ariely is a natural born charismatic professor. His lectures are down to earth, funny yet informative. A must for all.
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Student

10/10 starsCompleted
6 years, 1 month ago
This course was not at all what I anticipated - it was much better! I had thought that I might learn about how other people were so irrational. Instead, I learned so much more about myself. I wish that I had taken this many course years ago.
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10/10 starsCompleted
6 years, 1 month ago
I loved this course, it was a great introduction for me to Behavioral Economics. I only watched the videos and took the quizzes, but I am planning to redo the course with the assignments and readings some time in the future. Thanks for it, it was great fun!
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Student

9/10 starsCompleted
6 years, 1 month ago
I have training in economic psychology and this course I found very interesting both for topics such as how to develop them. Dan Ariely is an excellent teacher, at least in the virtual world! He has surrounded himself with a highly professional team. I liked the sense of humor that colors lectures and videos. As a possible improvement would add Spanish subtitles. I recommend this course.
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Lindsay Hunt profile image
Lindsay Hunt profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
Great class with professional and interesting videos. Dan does a great job of making the material accessible and easily understood. The topics had quite a few real world applications.
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Kalyani Basu profile image
Kalyani Basu profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
This is the first time I am experiencing such a course. When my colleague recommended this course to me 8 weeks ago, I was going through a difficult period in my life. I instantly agreed for the course seeing it's title "Irrational Behavior". I knew I would learn a lot,which I did. It has helped me to understand and deal with so many problems in my daily life. It has taught me to have more patience, see my problem's from different perspective and act more cognitively,instead of emotionally. It has enriched me . Thanks Professor Dan Airely.
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Student

10/10 starsCompleted
6 years, 1 month ago
A great course. Behavioral economics is one of the most promising fields in social sciences, and this introduction is fantastic: lively, engaging and ¡fun! One of the good things: two different levels of engagement. You can just watch the (great) video lectures by Dan Ariely, or give it an additional (a paying) effort and read some first-hand research repports. I recommend the latter, buy it's your choice. O, and courserians offer an amicable learning community. Worth every dollar I paid. O, I forgot: it's FREE.
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De Nebren profile image
De Nebren profile image
8/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
Great lectures. Prof is easy to understand and interesting to listen to. The grading however, leaves little to be desired. Being graded by students who make rude and unnecessary comments, it made the class only worth listening to, but not worth doing the work.
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10/10 starsCompleted
6 years, 1 month ago
I didn't have much experience in this area aside from watching some of Dan Ariely's TED talks which were informative and amusing. This was an excellent course with engaging material. I thoroughly enjoyed it and would recommend it to anyone - certainly time well spent.
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i S. profile image
i S. profile image
10/10 starsCompleted
  • 14 reviews
  • 11 completed
6 years, 1 month ago
Great course! If you just want to "test the water" and to understand what Coursera is about, and to see what fun and a great experience a course on Coursera might be - this is the course you want to take.
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Fernando Fragoso F.F. profile image
Fernando Fragoso F.F. profile image
10/10 starsCompleted
  • 7 reviews
  • 7 completed
6 years, 1 month ago
Surely, one of the best courses on Coursera. Dan is a great professor and his sense of humour makes the course even more interesting. I enjoyed a lot the experience and I recommend it! The concepts depicted are really useful, it mix emotions and rationality. Congrats to Dan, Duke and the TAs involved in this amazing and engaging course.
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Mihaela Canja profile image
Mihaela Canja profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
I had already been Dan's fan (and read his books) before I found out about this course and I was very happy to be provided this opportunity to learn from him.
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Student

10/10 starsCompleted
6 years, 1 month ago
It was a fantastic experience getting to know Mr. Ariely's studies and himself. As a comparison to the other 2 Coursera courses I took, I can say the lecturer is more informal without being less relevant. I liked its usability in daily life and the depth of its conclusions.
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10/10 starsCompleted
6 years, 1 month ago
I LOVED this class. This is the 3rd MOOC I have completed (I have attempted many more), and it was, by far, the most well-done. Besides the subject matter being very compelling, Dan's use of media made sure the class was never boring. I wish everyone I knew would take this course. It changes the way you think about your own behavior.
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Dana Taylor profile image
Dana Taylor profile image
10/10 starsCompleted
  • 4 reviews
  • 4 completed
6 years, 1 month ago
Easily the most enjoyable course I have taken online. Dan Ariely is informative, engaging, entertaining, and makes the learning experience a thoroughly interesting one. I had no previous experience in this subject at all, yet was easily able to grasp the concepts on offer, and do well on the course quizzes and assignments. I was made to feel comfortable with the material,and the teaching style was very easy to adapt to. I would highly recommend this course, not only for those interested in the field, but for anyone interested in how an online learning environment can work so well.
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Christina Sereti profile image
Christina Sereti profile image
10/10 starsTaking Now
  • 2 reviews
  • 0 completed
6 years, 1 month ago
I had no prior experience with the subject and compared with any other course, I took in my entire life, it is simply the BEST. There is nothing to dislike :) Prof. Ariely is the best communicator I've seen. I highly recommend it, no matter how old you are and no matter what is your course in life. You will love it, and it will HELP you.
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Paula MacMann profile image
Paula MacMann profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
Prof. Ariely's lectures were extremely informative as well as entertaining. They were never boring and did hold my interest through the entire course. I would highly recommended to anyone who wants more insight into human behavior.
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Glenn Liguori profile image
Glenn Liguori profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 1 month ago
The best MOOC I've taken to-date. This includes 9 other Coursera courses and 5 through edX. The material and the manner in which Dan presents is engaging, interesting and fun. I also look forward to Dan's bi-weekly column in the Wall Street Journal now that I know his approach to the subjects and obvious depth of knowledge.
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Student

10/10 starsCompleted
6 years, 1 month ago
It had been years since I studied Economics in college and I was curious. A Beginner's Guide to Irrational Behavior proved to be a great course. It was thought provoking and presented in a scientific yet friendly manner. Dan Ariely is clearly a leader in the field and presented the material well. There was plenty of reading and supplemental reading suggestions as well. The topics discussed and the experiments scrutinized revealed facts of our behavior that had eluded me for years. I only wish my now adult children had been able to experience this class when they were in college. I am thankful to Dan and his crew for presenting a professional and very intriguing course, and highly recommend it for anyone who wants to learn more about ourselves and society behavior science. Elisabeth
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Student

10/10 starsCompleted
6 years, 1 month ago
Everything was perfect! This is my first course on coursera that I completed but I don't think that there are many courses that can match in quality. Thanks Dan&Aline;.
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10/10 starsCompleted
6 years, 1 month ago
Great course, very interactive, useful and entertaining at the same time. I specifically enjoyed the mix of video lectures, quizees, sample experiments, and supporting readings.
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Student

10/10 starsCompleted
6 years, 1 month ago
Great course! I had fun doing it. Takes you to a journey of daily life's irrationality. Points pattern and causes behind the irrational act of people. Overall course difficulty is medium. The videos are too fun to watch but the reading materials are a bit boring to go through. Dan Ariely is an amazing professor. I recommend everyone who haven't take this course yet to take it next time it opens.
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.