Advanced Competitive Strategy

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8/10 stars
based on  6 reviews
Provided by:
Cost FREE
Start Date TBA

Course Details

Cost

FREE

Upcoming Schedule

  • TBA

Course Provider

Coursera online courses
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with yo...
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with your coursework. Coursera also partners with the US State Department to create “learning hubs” around the world. Students can get internet access, take courses, and participate in weekly in-person study groups to make learning even more collaborative. Begin your journey into the mysteries of the human brain by taking courses in neuroscience. Learn how to navigate the data infrastructures that multinational corporations use when you discover the world of data analysis. Follow one of Coursera’s “Skill Tracks”. Or try any one of its more than 560 available courses to help you achieve your academic and professional goals.

Provider Subject Specialization
Humanities
Sciences & Technology
4715 reviews

Course Description

Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course [Competitive Strategy](https://www.coursera.org/course/compstrategy). In Advanced Competitive Strategy we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how a firm can increase its profits by pursuing suitable price discrimination and product differentiation strategies including or discarding of individual steps in their value creation process. You will learn everything about network effects and discover how they can be used by companies to their own, as opposed to their competitors', advantage. We will analyse the workings of mergers and acquisitions and support you in considering the individual steps that are involved before,... Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course [Competitive Strategy](https://www.coursera.org/course/compstrategy). In Advanced Competitive Strategy we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how a firm can increase its profits by pursuing suitable price discrimination and product differentiation strategies including or discarding of individual steps in their value creation process. You will learn everything about network effects and discover how they can be used by companies to their own, as opposed to their competitors', advantage. We will analyse the workings of mergers and acquisitions and support you in considering the individual steps that are involved before, during and after the match-making process.
Reviews 8/10 stars
6 Reviews for Advanced Competitive Strategy

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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Adtya Agrwal profile image
Adtya Agrwal profile image
8/10 starsCompleted
  • 8 reviews
  • 8 completed
4 years, 8 months ago
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Marc Romeu Bel profile image
Marc Romeu Bel profile image
6/10 starsCompleted
  • 9 reviews
  • 5 completed
4 years, 11 months ago
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Ricardo Teixeira profile image
Ricardo Teixeira profile image
9/10 starsCompleted
  • 86 reviews
  • 77 completed
5 years ago
This is a nice course, particularly if you liked the first part (the non- advanced one). The course is a bit on the light side, but there's something to keep anyone interested. The professor is a showman that dominates the art of teaching a MOOC perfectly. He changes the scenario often, taking you to appropriate places for the lectures. He distills complex subjects into very short segments, and has a knack for the intuitive. The course is really easy (evaluation-wise) but that's besides the point. I'm sure unless you're an expert in the area you'll learn a lot. If you took the first Competitive Strategy course you'll love this one. If you didn't, you should. It's one of the best put-together courses on Coursera. If it was a bit longer and had more in-depth sections, it would be perfect.
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Jeff Winchell profile image
Jeff Winchell profile image
3/10 starsDropped
  • 91 reviews
  • 66 completed
4 years, 6 months ago
After passing several quizzes with 100% after not looking at 1 second of videos or reading any materials for this course, I was tempted to see if I could get a 100% for the entire course that way. But even that little time was more time than I have to give for a class that is teaches so little. The only reason I gave this 1.5 stars vs. .5 stars is because a friend said she thought the videos were interesting or maybe because she thought the professor is cute. It wasn't worth the time for me to look. I'll cut the prof some slack since this MOOC comes from "Germany's finest university", but I remain underwhelmed by that label.
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Marcelo Soares profile image
Marcelo Soares profile image
10/10 starsTaking Now
  • 16 reviews
  • 13 completed
5 years, 1 month ago
Professor Kretschmer is quite a showman in making complex concepts clear. I had read about product differentiation strategies in Hal Varian's "Information Rules" (which is, actually, in the recommended bibliography). It's amazing how professor Kretchmer can summarize whole chapters of information in short and entertaining videos. In an end-of-course assessment I did of a poorly presented class at Coursera, I pointed Kretschmer's videos as good examples of how videos could be paced. Even if his showmanship is not for every professor (gladly; it would sound fake if it was mandatory), many can learn a lot from how carefully Kretschmer scripts his videos. Even his pauses seem to be planned.
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leonard mangini profile image
leonard mangini profile image
10/10 starsCompleted
  • 39 reviews
  • 37 completed
4 years, 9 months ago
Just as good as the lectures from the first half of the course- see my other review
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.