Advertising and Society

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8/10 stars
based on  1 review
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Cost FREE
Start Date TBA

Course Details

Cost

FREE

Upcoming Schedule

  • TBA

Course Provider

Coursera online courses
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with yo...
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with your coursework. Coursera also partners with the US State Department to create “learning hubs” around the world. Students can get internet access, take courses, and participate in weekly in-person study groups to make learning even more collaborative. Begin your journey into the mysteries of the human brain by taking courses in neuroscience. Learn how to navigate the data infrastructures that multinational corporations use when you discover the world of data analysis. Follow one of Coursera’s “Skill Tracks”. Or try any one of its more than 560 available courses to help you achieve your academic and professional goals.

Provider Subject Specialization
Humanities
Sciences & Technology
4710 reviews

Course Description

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials.
Reviews 8/10 stars
1 Review for Advertising and Society

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Ricardo Teixeira profile image
Ricardo Teixeira profile image
9/10 starsCompleted
  • 86 reviews
  • 77 completed
4 years, 7 months ago
Great course on the basics behind the analysis of the sociological dimensions of advertising. The course is extremely interesting in case you're interested in this area. It clears up - or at minimum complexifies - issues taken as dogma regarding the advertisements world. It is simplistic to believe in evil manipulative advertisers that bombard us with subliminal messages constantly, who are sexist and bigoted and create needs that force us to buy things we don't need with money we don't have. That's a nice little litany, but the truth is far more nuanced. This course presents you with many layers of interpretation in a very colorful way. The evaluation is trivially simple, and the course seems a bit short - there was definitely an opportunity to extend and go more in-depth. But in any case, much recommended!
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