An Introduction to Consumer Neuroscience & Neuromarketing

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8/10 stars
based on  2 reviews
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An Introduction to Consumer Neuroscience & Neuromarketing

Course Details

Cost

FREE

Upcoming Schedule

  • On demand

Course Provider

Coursera online courses
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with yo...
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with your coursework. Coursera also partners with the US State Department to create “learning hubs” around the world. Students can get internet access, take courses, and participate in weekly in-person study groups to make learning even more collaborative. Begin your journey into the mysteries of the human brain by taking courses in neuroscience. Learn how to navigate the data infrastructures that multinational corporations use when you discover the world of data analysis. Follow one of Coursera’s “Skill Tracks”. Or try any one of its more than 560 available courses to help you achieve your academic and professional goals.

Provider Subject Specialization
Humanities
Sciences & Technology
4715 reviews

Course Description

This course will introduce you to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the elements of the consumer mind, how it is studied, and how its insights can be applied in commercial and societal understandings of consumer behaviour.
Reviews 8/10 stars
2 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

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Priscila Guimarães profile image
Priscila Guimarães profile image
8/10 starsCompleted
  • 11 reviews
  • 10 completed
4 years, 6 months ago
I liked it, however there's a few points I believed that should be changed: 1) We had weekly quizzes, but each had only 5 questions. I think that it would be better if the quizzes had 10 questions because it would cover the content better. 2)The course organization was a little bit messy. They changed some key dates, such as assessment opening and that messed up things... 3)Peer Assessment was worth 50% of the grade. Even if I ended up with 19/20 I know some people who had issues with this and even failed this course because of that. I believe in peer grading and I think it's great, as an extra resource. To rely 50% of the grade in that is quite risky. Apart of this problems the course was really good. Lots of real examples and relevant information. I liked a lot the fact that they didn't only teach us the theory but also shown all the equipment used for neuromarketing studies. The eye tracking equipment was very interesting.
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Jorim Holtey-Weber profile image
Jorim Holtey-Weber profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
4 years, 7 months ago
excellent course! the instructors give an effort to explain in simple terms so that people not familiar to the area can grasp the concepts. The compendium including many relevant articles is a good addition to the course and the MC questions reasonable difficult. Can only recommend it!
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.