An Introduction to Marketing
Provided by:

Provided by:

Course Details
Cost
FREE
Upcoming Schedule
- TBA
Course Provider

Coursera online courses
Coursera's online classes are designed to help students achieve mastery over
course material. Some of the best professors in the world - like neurobiology
professor and author Peggy Mason from the University of Chicago, and computer
science professor and Folding@Home director Vijay Pande - will supplement your
knowledge through video lectures. They will also provide challenging
assessments, interactive exercises during each lesson, and the opportunity to
use a mobile app to keep up with yo...
Coursera's online classes are designed to help students achieve mastery over
course material. Some of the best professors in the world - like neurobiology
professor and author Peggy Mason from the University of Chicago, and computer
science professor and Folding@Home director Vijay Pande - will supplement your
knowledge through video lectures. They will also provide challenging
assessments, interactive exercises during each lesson, and the opportunity to
use a mobile app to keep up with your coursework. Coursera also partners with
the US State Department to create “learning hubs” around the world. Students
can get internet access, take courses, and participate in weekly in-person
study groups to make learning even more collaborative. Begin your journey into
the mysteries of the human brain by taking courses in neuroscience. Learn how
to navigate the data infrastructures that multinational corporations use when
you discover the world of data analysis. Follow one of Coursera’s “Skill
Tracks”. Or try any one of its more than 560 available courses to help you
achieve your academic and professional goals.
Provider Subject Specialization
Humanities
Sciences & Technology
Course Description
**PART OF THE WHARTON FOUNDATION SERIES**
This course is part of the Wharton foundation series in the MOOC format. It is
taught by three of Wharton's top faculty in the marketing department, which is
consistently ranked as the #1 marketing department in the world. This course
features on-location videos and debates between the three professors.
The three core topics focus on customer loyalty. The first is about branding:
given a very disparate world in which new startups are emerging constantly,
brand equity is one of the key elements of keeping customers so that they have
a trusted source for their needs. The second topic is customer centricity,
which is taught in a global context where students learn how to gather needs
and focus on the customer via discussion forums and empirical examples which
are advanced by the mix of cultures in the course. Finally, the course
explores practical, go-to-market strategies to help students und...
**PART OF THE WHARTON FOUNDATION SERIES**
This course is part of the Wharton foundation series in the MOOC format. It is
taught by three of Wharton's top faculty in the marketing department, which is
consistently ranked as the #1 marketing department in the world. This course
features on-location videos and debates between the three professors.
The three core topics focus on customer loyalty. The first is about branding:
given a very disparate world in which new startups are emerging constantly,
brand equity is one of the key elements of keeping customers so that they have
a trusted source for their needs. The second topic is customer centricity,
which is taught in a global context where students learn how to gather needs
and focus on the customer via discussion forums and empirical examples which
are advanced by the mix of cultures in the course. Finally, the course
explores practical, go-to-market strategies to help students understand the
drivers that influence customers and see how these are implemented prior to
making an investment.
Watch this video to learn more about the Wharton Foundation Series on
Coursera:
**Click below for the other Wharton Foundation Series courses:**
[An Introduction to Corporate
Finance](https://www.coursera.org/course/finance)
[An Introduction to Financial Accounting
](https://www.coursera.org/course/accounting)
[An Introduction to Operations
Management](https://www.coursera.org/course/operations)