An Introduction to Marketing

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8/10 stars
based on  15 reviews
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Start Date TBA

Course Details

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FREE

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  • TBA

Course Provider

Coursera online courses
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with yo...
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with your coursework. Coursera also partners with the US State Department to create “learning hubs” around the world. Students can get internet access, take courses, and participate in weekly in-person study groups to make learning even more collaborative. Begin your journey into the mysteries of the human brain by taking courses in neuroscience. Learn how to navigate the data infrastructures that multinational corporations use when you discover the world of data analysis. Follow one of Coursera’s “Skill Tracks”. Or try any one of its more than 560 available courses to help you achieve your academic and professional goals.

Provider Subject Specialization
Humanities
Sciences & Technology
4701 reviews

Course Description

**PART OF THE WHARTON FOUNDATION SERIES** This course is part of the Wharton foundation series in the MOOC format. It is taught by three of Wharton's top faculty in the marketing department, which is consistently ranked as the #1 marketing department in the world. This course features on-location videos and debates between the three professors. The three core topics focus on customer loyalty. The first is about branding: given a very disparate world in which new startups are emerging constantly, brand equity is one of the key elements of keeping customers so that they have a trusted source for their needs. The second topic is customer centricity, which is taught in a global context where students learn how to gather needs and focus on the customer via discussion forums and empirical examples which are advanced by the mix of cultures in the course. Finally, the course explores practical, go-to-market strategies to help students und... **PART OF THE WHARTON FOUNDATION SERIES** This course is part of the Wharton foundation series in the MOOC format. It is taught by three of Wharton's top faculty in the marketing department, which is consistently ranked as the #1 marketing department in the world. This course features on-location videos and debates between the three professors. The three core topics focus on customer loyalty. The first is about branding: given a very disparate world in which new startups are emerging constantly, brand equity is one of the key elements of keeping customers so that they have a trusted source for their needs. The second topic is customer centricity, which is taught in a global context where students learn how to gather needs and focus on the customer via discussion forums and empirical examples which are advanced by the mix of cultures in the course. Finally, the course explores practical, go-to-market strategies to help students understand the drivers that influence customers and see how these are implemented prior to making an investment. Watch this video to learn more about the Wharton Foundation Series on Coursera: **Click below for the other Wharton Foundation Series courses:** [An Introduction to Corporate Finance](https://www.coursera.org/course/finance) [An Introduction to Financial Accounting ](https://www.coursera.org/course/accounting) [An Introduction to Operations Management](https://www.coursera.org/course/operations)
Reviews 8/10 stars
15 Reviews for An Introduction to Marketing

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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Steven Frank profile image
Steven Frank profile image
10/10 starsCompleted
  • 59 reviews
  • 57 completed
4 years, 12 months ago
This excellent introduction to marketing is taught by three eminent professors from Wharton in separate modules. It is not structured as a comprehensive overview of basic marketing concepts from A to Z; rather, the course provides a focused treatment of three highly "actionable" areas, which collectively cover a solid range of practical, contemporary marketing challenges. Barbara Kahn gives a broad overview of branding principles and strategies; Peter Fader covers "customer-centric" marketing methodologies that analyze the customer base and actively exploit its heterogeneity; and David Bell describes up-to- the-minute go-to-market strategies that directly confront the challenges of competition in an online world. (His take on how traditional businesses can cope with customers who shop in person and buy online is especially compelling.) The lectures are crisp and professional, and the optional readings are all interesting and well cho... This excellent introduction to marketing is taught by three eminent professors from Wharton in separate modules. It is not structured as a comprehensive overview of basic marketing concepts from A to Z; rather, the course provides a focused treatment of three highly "actionable" areas, which collectively cover a solid range of practical, contemporary marketing challenges. Barbara Kahn gives a broad overview of branding principles and strategies; Peter Fader covers "customer-centric" marketing methodologies that analyze the customer base and actively exploit its heterogeneity; and David Bell describes up-to- the-minute go-to-market strategies that directly confront the challenges of competition in an online world. (His take on how traditional businesses can cope with customers who shop in person and buy online is especially compelling.) The lectures are crisp and professional, and the optional readings are all interesting and well chosen; it would be a mistake to skip them. The exams are not difficult if you've studied the material. Overall a valuable and highly enjoyable course.
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Student profile image

Student

10/10 starsCompleted
3 years, 9 months ago
This was my first marketing course (and my first MOOC ever), and it blew away my expectations. I came out with an entirely different view on the world, and so will you!
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4/10 starsTaking Now
  • 1 review
  • 0 completed
3 years, 11 months ago
Buenas tardes, mi nombre es Aracely Guaña, soy latina y estoy interesada en seguir el curso, tengo un negocio y trabajo mucho con clientes, por eso me interesa seguir el curso.
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leonard mangini profile image
leonard mangini profile image
10/10 starsCompleted
  • 39 reviews
  • 37 completed
5 years ago
Excellent course, clear lectures, deep and wide content, active moderated forum, excellent companion required readings. Based on the Wharton bricks and mortar syllabus without watering down content. Excellent complement to Duke's Irrational Behavior course.
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Ivo Fernandes profile image
Ivo Fernandes profile image
5/10 starsCompleted
  • 15 reviews
  • 9 completed
4 years, 9 months ago
Its a average course, too much focused in marketing terms, somethings probably never will ever help me, like indentifying the type of slogans and so on, but some things like indentifying when and how it's good to invest in aquiring new clients could be usefull
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Nerissa Golden profile image
Nerissa Golden profile image
10/10 starsTaking Now
  • 2 reviews
  • 0 completed
5 years, 1 month ago
A really good course that is very current. Includes all of the current trends and strategies which makes it very applicable to daily marketing professionals. Whether you are in the field or interested in learning how marketing works this is the course to take.
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B Mohan Kumar profile image
B Mohan Kumar profile image
10/10 starsCompleted
  • 12 reviews
  • 11 completed
5 years, 1 month ago
Brilliant course, well structured course. The assessment system was also straightforward. All the 3 sections of the course were delivered well. May be the same faculty can offer an advanced version.
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Allison Lanager profile image
Allison Lanager profile image
7/10 starsDropped
  • 5 reviews
  • 2 completed
5 years, 4 months ago
Three professors taught this course, and they were all great. The presentations were well edited and put together, and they kept it very focused. My only issue is that I'm not entirely sure what I got out of it. A lot of what they discussed seems pretty common sense. That said, I'm a software engineer, and I probably don't understand the practical application of it as well since I have no cause to use it.
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Davinia Siles profile image
Davinia Siles profile image
9/10 starsCompleted
  • 1 review
  • 1 completed
5 years, 5 months ago
The course was near to perfect some point it was too much basic but there are very interesting matters inside.
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Maike profile image
Maike profile image
9/10 starsCompleted
  • 3 reviews
  • 3 completed
5 years, 5 months ago
Really interesting topic! Good explanations and examples were rich in variety! Second best MOOC I took so far! Thanks a lot for the great course!
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Rahul Deans profile image
Rahul Deans profile image
7/10 starsCompleted
  • 4 reviews
  • 4 completed
5 years, 6 months ago
I am an MBA with 20 years of corporate experience and am now a company CEO. I took this course to revise my concepts and get a basic understanding of contemporary issues in marketing ( for e.g. the internet was not around when I studied marketing!) The course met my expectations. Some material was very basic, other modules more interesting. The forum discussions were a mixed bag - though what participants might find helpful are the large no of articles posted on the various topics. The 3 professors were engaging and passionate about the subject. I would have liked to see more case studies and a little more detail in the modules we covered. The quizzes we had might have been made a bit more challenging.
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Alizah profile image
Alizah profile image
9/10 starsTaking Now
  • 1 review
  • 0 completed
5 years, 7 months ago
A great course that provides a concise introduction to core concepts in marketing. I have found this course has a perfect balance between the academic (providing conceptual frameworks) and the practical (with use of relevant real-world examples).The course is broken down into three sessions- each session is instructed by a different professor- which keeps the material interesting. The course discussions have also been very useful with many enagaged students sharing their knowledge and links. The workload is very light so in order to fully gain from this course additional readings are helpful but plenty of references are provided both in lectures and discussions. I would recommend that professors post notes and slides. Otherwise this is superb introductory course.
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Robert Gonzalez profile image
Robert Gonzalez profile image
8/10 starsCompleted
  • 10 reviews
  • 9 completed
5 years, 6 months ago
This was my first Marketing Course. I have the highest regards for the Warton school, and this course did not disappoint. I'm not a fan of multiple professors teaching a single course, dividing it into segments. With this course, they worked together quite well. I would highly recommend this course.
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sam tan profile image
sam tan profile image
8/10 starsTaking Now
  • 33 reviews
  • 31 completed
5 years, 6 months ago
A quick and solid introduction to the principles of marketing and some of its current trends are well delivered by three professors from one of the top business schools in the U.S. Material is pretty straight forward, peppered with lots of examples and a single case study.
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Anirudh profile image
Anirudh profile image
10/10 starsTaking Now
  • 4 reviews
  • 3 completed
5 years, 6 months ago
Brilliant, Engaging could be described. With no background needed you might learn a lot more than ones who already have a background in marketing. I have completed MBA in marketing and I learn't a lot more than my university course.
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