An Introduction to Marketing
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Course Details
Cost
FREE
Upcoming Schedule
- TBA
Course Provider
Coursera online courses
Coursera's online classes are designed to help students achieve mastery over
course material. Some of the best professors in the world - like neurobiology
professor and author Peggy Mason from the University of Chicago, and computer
science professor and Folding@Home director Vijay Pande - will supplement your
knowledge through video lectures. They will also provide challenging
assessments, interactive exercises during each lesson, and the opportunity to
use a mobile app to keep up with yo...
Coursera's online classes are designed to help students achieve mastery over
course material. Some of the best professors in the world - like neurobiology
professor and author Peggy Mason from the University of Chicago, and computer
science professor and Folding@Home director Vijay Pande - will supplement your
knowledge through video lectures. They will also provide challenging
assessments, interactive exercises during each lesson, and the opportunity to
use a mobile app to keep up with your coursework. Coursera also partners with
the US State Department to create “learning hubs” around the world. Students
can get internet access, take courses, and participate in weekly in-person
study groups to make learning even more collaborative. Begin your journey into
the mysteries of the human brain by taking courses in neuroscience. Learn how
to navigate the data infrastructures that multinational corporations use when
you discover the world of data analysis. Follow one of Coursera’s “Skill
Tracks”. Or try any one of its more than 560 available courses to help you
achieve your academic and professional goals.
Provider Subject Specialization
Humanities
Sciences & Technology
Course Description
**PART OF THE WHARTON FOUNDATION SERIES**
This course is part of the Wharton foundation series in the MOOC format. It is
taught by three of Wharton's top faculty in the marketing department, which is
consistently ranked as the #1 marketing department in the world. This course
features on-location videos and debates between the three professors.
The three core topics focus on customer loyalty. The first is about branding:
given a very disparate world in which new startups are emerging constantly,
brand equity is one of the key elements of keeping customers so that they have
a trusted source for their needs. The second topic is customer centricity,
which is taught in a global context where students learn how to gather needs
and focus on the customer via discussion forums and empirical examples which
are advanced by the mix of cultures in the course. Finally, the course
explores practical, go-to-market strategies to help students und...
**PART OF THE WHARTON FOUNDATION SERIES**
This course is part of the Wharton foundation series in the MOOC format. It is
taught by three of Wharton's top faculty in the marketing department, which is
consistently ranked as the #1 marketing department in the world. This course
features on-location videos and debates between the three professors.
The three core topics focus on customer loyalty. The first is about branding:
given a very disparate world in which new startups are emerging constantly,
brand equity is one of the key elements of keeping customers so that they have
a trusted source for their needs. The second topic is customer centricity,
which is taught in a global context where students learn how to gather needs
and focus on the customer via discussion forums and empirical examples which
are advanced by the mix of cultures in the course. Finally, the course
explores practical, go-to-market strategies to help students understand the
drivers that influence customers and see how these are implemented prior to
making an investment.
Watch this video to learn more about the Wharton Foundation Series on
Coursera:
**Click below for the other Wharton Foundation Series courses:**
[An Introduction to Corporate
Finance](https://www.coursera.org/course/finance)
[An Introduction to Financial Accounting
](https://www.coursera.org/course/accounting)
[An Introduction to Operations
Management](https://www.coursera.org/course/operations)
Sort By
- 59 reviews
- 57 completed
7 years, 3 months ago
This excellent introduction to marketing is taught by three eminent professors
from Wharton in separate modules. It is not structured as a comprehensive
overview of basic marketing concepts from A to Z; rather, the course provides
a focused treatment of three highly "actionable" areas, which collectively
cover a solid range of practical, contemporary marketing challenges. Barbara
Kahn gives a broad overview of branding principles and strategies; Peter Fader
covers "customer-centric" marketing methodologies that analyze the customer
base and actively exploit its heterogeneity; and David Bell describes up-to-
the-minute go-to-market strategies that directly confront the challenges of
competition in an online world. (His take on how traditional businesses can
cope with customers who shop in person and buy online is especially
compelling.) The lectures are crisp and professional, and the optional
readings are all interesting and well cho...
This excellent introduction to marketing is taught by three eminent professors
from Wharton in separate modules. It is not structured as a comprehensive
overview of basic marketing concepts from A to Z; rather, the course provides
a focused treatment of three highly "actionable" areas, which collectively
cover a solid range of practical, contemporary marketing challenges. Barbara
Kahn gives a broad overview of branding principles and strategies; Peter Fader
covers "customer-centric" marketing methodologies that analyze the customer
base and actively exploit its heterogeneity; and David Bell describes up-to-
the-minute go-to-market strategies that directly confront the challenges of
competition in an online world. (His take on how traditional businesses can
cope with customers who shop in person and buy online is especially
compelling.) The lectures are crisp and professional, and the optional
readings are all interesting and well chosen; it would be a mistake to skip
them. The exams are not difficult if you've studied the material. Overall a
valuable and highly enjoyable course.
- 39 reviews
- 37 completed
7 years, 4 months ago
Excellent course, clear lectures, deep and wide content, active moderated
forum, excellent companion required readings. Based on the Wharton bricks and
mortar syllabus without watering down content. Excellent complement to Duke's
Irrational Behavior course.
- 15 reviews
- 9 completed
7 years, 1 month ago
Its a average course, too much focused in marketing terms, somethings probably
never will ever help me, like indentifying the type of slogans and so on, but
some things like indentifying when and how it's good to invest in aquiring new
clients could be usefull
- 2 reviews
- 0 completed
7 years, 5 months ago
A really good course that is very current. Includes all of the current trends
and strategies which makes it very applicable to daily marketing
professionals. Whether you are in the field or interested in learning how
marketing works this is the course to take.
- 12 reviews
- 11 completed
7 years, 6 months ago
Brilliant course, well structured course. The assessment system was also
straightforward. All the 3 sections of the course were delivered well. May be
the same faculty can offer an advanced version.
- 5 reviews
- 2 completed
7 years, 8 months ago
Three professors taught this course, and they were all great. The
presentations were well edited and put together, and they kept it very
focused. My only issue is that I'm not entirely sure what I got out of it. A
lot of what they discussed seems pretty common sense. That said, I'm a
software engineer, and I probably don't understand the practical application
of it as well since I have no cause to use it.
- 1 review
- 1 completed
7 years, 9 months ago
The course was near to perfect some point it was too much basic but there are
very interesting matters inside.
- 4 reviews
- 4 completed
7 years, 10 months ago
I am an MBA with 20 years of corporate experience and am now a company CEO. I
took this course to revise my concepts and get a basic understanding of
contemporary issues in marketing ( for e.g. the internet was not around when I
studied marketing!) The course met my expectations. Some material was very
basic, other modules more interesting. The forum discussions were a mixed bag
- though what participants might find helpful are the large no of articles
posted on the various topics. The 3 professors were engaging and passionate
about the subject. I would have liked to see more case studies and a little
more detail in the modules we covered. The quizzes we had might have been made
a bit more challenging.
- 1 review
- 0 completed
7 years, 11 months ago
A great course that provides a concise introduction to core concepts in
marketing. I have found this course has a perfect balance between the academic
(providing conceptual frameworks) and the practical (with use of relevant
real-world examples).The course is broken down into three sessions- each
session is instructed by a different professor- which keeps the material
interesting. The course discussions have also been very useful with many
enagaged students sharing their knowledge and links. The workload is very
light so in order to fully gain from this course additional readings are
helpful but plenty of references are provided both in lectures and
discussions. I would recommend that professors post notes and slides.
Otherwise this is superb introductory course.
- 10 reviews
- 9 completed
7 years, 10 months ago
This was my first Marketing Course. I have the highest regards for the Warton
school, and this course did not disappoint. I'm not a fan of multiple
professors teaching a single course, dividing it into segments. With this
course, they worked together quite well. I would highly recommend this course.
- 33 reviews
- 31 completed
7 years, 10 months ago
A quick and solid introduction to the principles of marketing and some of its
current trends are well delivered by three professors from one of the top
business schools in the U.S. Material is pretty straight forward, peppered
with lots of examples and a single case study.
- 4 reviews
- 3 completed
7 years, 10 months ago
Brilliant, Engaging could be described. With no background needed you might
learn a lot more than ones who already have a background in marketing. I have
completed MBA in marketing and I learn't a lot more than my university course.