Business Metrics for Data-Driven Companies

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Business Metrics for Data-Driven Companies

Course Details

Cost

FREE,
Add a Verified Certificate for $79

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Course Provider

Coursera online courses
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with yo...
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with your coursework. Coursera also partners with the US State Department to create “learning hubs” around the world. Students can get internet access, take courses, and participate in weekly in-person study groups to make learning even more collaborative. Begin your journey into the mysteries of the human brain by taking courses in neuroscience. Learn how to navigate the data infrastructures that multinational corporations use when you discover the world of data analysis. Follow one of Coursera’s “Skill Tracks”. Or try any one of its more than 560 available courses to help you achieve your academic and professional goals.

Provider Subject Specialization
Humanities
Sciences & Technology
4709 reviews

Course Description

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies.
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Reviews 6/10 stars
1 Review for Business Metrics for Data-Driven Companies

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Greg Hamel profile image
Greg Hamel profile image
6/10 stars
  • 116 reviews
  • 107 completed
3 years, 6 months ago
Business Metrics for Data-Driven Companies is the first course in the “Excel to MySQL: Analytic Techniques for Business Specialization” offered by Duke University through Coursera. This short 4-week, self-paced course introduces the concept of business metrics and the role they play in business analytics. It also spends some time discussing the various data-centric roles at different types of companies. The course has no prerequisites and grading is based on 3 multiple-choice quizzes and a final case-study assignment. The lecture content in Business Metrics is crisp and the lecturer is easy to understand. There are only 3 short weeks of lecture content as the final week is devoted to the case study. The peer-graded case study assignment involves identifying and explaining a business metric in a fictitious business. The course explains several common business metrics in detail but doesn’t send as much time on how to use metrics to ... Business Metrics for Data-Driven Companies is the first course in the “Excel to MySQL: Analytic Techniques for Business Specialization” offered by Duke University through Coursera. This short 4-week, self-paced course introduces the concept of business metrics and the role they play in business analytics. It also spends some time discussing the various data-centric roles at different types of companies. The course has no prerequisites and grading is based on 3 multiple-choice quizzes and a final case-study assignment. The lecture content in Business Metrics is crisp and the lecturer is easy to understand. There are only 3 short weeks of lecture content as the final week is devoted to the case study. The peer-graded case study assignment involves identifying and explaining a business metric in a fictitious business. The course explains several common business metrics in detail but doesn’t send as much time on how to use metrics to formulate questions, inform analysis or make decisions. Hopefully these are topics that will be covered in more detail in some of the upcoming courses in the specialization Business Metrics for Data-Driven Companies is a good overview of business metrics and business data culture. As the first part of a larger specialization, it concludes before you get to use the metrics you learn about in any sort of analysis. The value of this course will ultimately depend upon whether the follow up courses make good use of the foundation it lays. As a standalone course, I give Business Metrics for Data-Driven Companies 3.5 out of 5 stars: Good.
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