Foundations of Business Strategy

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9/10 stars
based on  30 reviews
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FREE

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Course Provider

Coursera online courses
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with yo...
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with your coursework. Coursera also partners with the US State Department to create “learning hubs” around the world. Students can get internet access, take courses, and participate in weekly in-person study groups to make learning even more collaborative. Begin your journey into the mysteries of the human brain by taking courses in neuroscience. Learn how to navigate the data infrastructures that multinational corporations use when you discover the world of data analysis. Follow one of Coursera’s “Skill Tracks”. Or try any one of its more than 560 available courses to help you achieve your academic and professional goals.

Provider Subject Specialization
Humanities
Sciences & Technology
4721 reviews

Course Description

Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.

This is the first of four courses in Coursera's Business Strategy Specialization.

Reviews 9/10 stars
30 Reviews for Foundations of Business Strategy

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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8/10 starsCompleted
3 years, 6 months ago
Great course in which you can learn a good methodology to implement a strategy in your company. All cases showed in this course are excellent material to review any time.
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10/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 7 months ago
The course is very enriching and has given me an insight into the whole business and as a human resource person i have a new approach to people issues and how to manage the business better.
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10/10 starsCompleted
3 years, 7 months ago
This course was very helpful and beneficial to me. I have had alot to learn and appreciate the facilitators. This has helped me to get an understanding and insights on how businesses run and endeavor to survive. It was worthwhile going through this course for me. Thanks
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10/10 starsCompleted
3 years, 7 months ago
It is a very dense course. You will learn more in a single week than follow University course for several months. It might be sometimes technical but the teachers are excellent and the cases very good. I recommend it.
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10/10 starsCompleted
3 years, 7 months ago
This course has been extremely clear and good structured. I have learned a lot of what has been tought. This is the first course of the specialization and I am looking forward for the next steop. The course is short and pregnant, and contains all what is important to know and to understand. Thanks a lot!
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10/10 starsCompleted
3 years, 8 months ago
It's great! Really well structured and i'm anxious to continue the course and get my degree. It's a good oportunity do this course online, otherwise i whould not be able.
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munyaradzi mushato profile image
munyaradzi mushato profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 8 months ago
Excellent structure to the program and learning materials prepared in very clear, interesting and enriching format. I enjoyed the experience and insights of the 2 professors of the program, Haris and Lenox, well done guys. You are a symbol of thinking big and strategically! You are hard workers. The coursera platform is very efficient too, no let ups, always in time for the next stage.
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10/10 starsCompleted
3 years, 9 months ago
WELL-DESIGNED AND WELL-EXECUTED. Foundations of Business Strategy lived up to its three objectives: (1) develop your ability to think strategically, (2) analyze the competitive environment, and (3) recommend firm positioning and value creation. Great alignment of world-class professors, case studies, and integrating paper. WORLD-CLASS PROFESSORS. Dr. Michael J. Lenox and Dr. Jared D. Harris delivered stimulating lecturettes. More power to the two of you and your support team of course mentors, videographers, technical staff, etc.--great job!! Much appreciated. NICE SELECTION OF CASE STUDIES. Industry leaders Google, Redhook, Piaggio, and Apple. CHALLENGING APPLICATION. Solid strategy tools for the integrating paper: SWOT; Competitor, Environmental, Five Forces, Capabilities Analyses; and Strategy Maps. STRONGLY RECOMMEND. I had fun while learning from participants coming from all over the world. May this technological di... WELL-DESIGNED AND WELL-EXECUTED. Foundations of Business Strategy lived up to its three objectives: (1) develop your ability to think strategically, (2) analyze the competitive environment, and (3) recommend firm positioning and value creation. Great alignment of world-class professors, case studies, and integrating paper. WORLD-CLASS PROFESSORS. Dr. Michael J. Lenox and Dr. Jared D. Harris delivered stimulating lecturettes. More power to the two of you and your support team of course mentors, videographers, technical staff, etc.--great job!! Much appreciated. NICE SELECTION OF CASE STUDIES. Industry leaders Google, Redhook, Piaggio, and Apple. CHALLENGING APPLICATION. Solid strategy tools for the integrating paper: SWOT; Competitor, Environmental, Five Forces, Capabilities Analyses; and Strategy Maps. STRONGLY RECOMMEND. I had fun while learning from participants coming from all over the world. May this technological disruption of world-class education awaken universities smugly sitting on past successes. ONE BIG THANKS, Darden School of Business, Coursera, and classmates. --T. S. DAVID, Philippines
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10/10 starsTaking Now
3 years, 10 months ago
Excellent program. Tailored very well Straight to the point with examples Well paced Very informative Superb professors Real life examples
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Divya Alok profile image
Divya Alok profile image
8/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 11 months ago
All were very comprehensive, organised and excellent delivery of training. One very thought out program very elaborate detailing about each points and mentioning of different items in it. It was a great experience in taking up such course and doing it very carefully and it was truly worth it. I appreciate the way you designed the course and was very much enjoyable journey. One suggestion, you can also include real time videos as in the showing about the society and different areas in the society and performing analysis about it. Please keep doing the good work and hope for enjoying the next course again and again. If possible make more of your courses freely available for all students from various parts of our world.It will really help them to witness true success and also overcome their financial weakness if any exists
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Adeola Adeyanju profile image
Adeola Adeyanju profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 11 months ago
The content was detailed but not overly academic. It provided a good mix of refresher course and introduction of new concepts for non-financial people. I found it very interesting and useful. I also like the fact the information is provided in bitesize. The Instructors kept it simple and basic. Examples were apt and help push the concepts. They were clear and precise. The course layout, the format, testing and map was very rich and help move the course along at very good pace.
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10/10 starsCompleted
3 years, 11 months ago
The course provides really good lessons on how to assess the industry in which whatever firm operates. The material is very well prepared, clear and useful. The professors are very knowledgeable and provide practical examples of the concepts they explain. I recommend everyone who is interested in advancing his/her knowledge on busines strategy to take this course.
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8/10 starsCompleted
3 years, 11 months ago
It was highly informative and knowledge powering session. I would suggest a bit more basics of economics can be explained which would help those who are freshers and new to the world of economics.
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10/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 11 months ago
The course content is very relevant as it provides the tools and the explanation on basic strategy concepts that are commonly used on a frequent basis. The instructors are very knowledgeable and explain in a very simple manner all the concepts and take their time to explain the concepts in detail. Coursera is a great platform for studying and it makes it very intuitive to use.
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10/10 starsCompleted
3 years, 11 months ago
Professors Lenox and Harris conveyed introductory-level material clearly using academic explanations and real-world examples. This is a good framework in which and through which to learn applied strategic tools.
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10/10 starsCompleted
3 years, 11 months ago
I like very much this course. It will really help me to advance in my career. The 2 aspects I really enjoyed more were the study cases and the final assignment.
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10/10 starsCompleted
3 years, 11 months ago
It is a great course! You can really learn about business strategy with the lectures. Some topics are covered generically (it would be better if there were more examples of the concepts taught)but being a course for beginners is good enough.
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Gábor Forgács profile image
Gábor Forgács profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
4 years ago
I thought that the course was absolutely great. The instructors gave a basic insight in the field of business strategy and I believe that I got some useful insights that I could apply in my own field of work. Thank you very much!
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8/10 starsCompleted
4 years ago
Quite helpful. Would be great if one complete in depth analysis were done for a particular case by the instructors including all the concepts mentioned.
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8/10 starsCompleted
4 years ago
Great start. Helps to build a strong foundation for Business Strategy Specialisation. I only wish Economic concepts were simplified for Non Economic background students
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Steven Frank profile image
Steven Frank profile image
10/10 starsCompleted
  • 59 reviews
  • 57 completed
4 years ago
This course is now part of Coursera's "Business Strategy Specialization," and its contents appears to have been spread over two of the courses that now make up the specialization. My experience is with the original format,which covered analysis of industry structure, firm capabilities, competitive dynamics, and determining competitive positioning and firm scope. Prof. Lenox is an excellent teacher, and unlike many business courses, this one neither shies away from the underlying microeconomics of business enterprises nor overemphasizes it -- that is, the presentation isn't quantitative but it's solidly grounded in theory. Prof. Lenox is especially good at tying abstract concepts to real cases, and each week's case study further focuses the material on historical business situations. This is truly valuable because concepts such as SWOT and Five Forces analyses can easily become arbitrary exercises in speculation unless you see ho... This course is now part of Coursera's "Business Strategy Specialization," and its contents appears to have been spread over two of the courses that now make up the specialization. My experience is with the original format,which covered analysis of industry structure, firm capabilities, competitive dynamics, and determining competitive positioning and firm scope. Prof. Lenox is an excellent teacher, and unlike many business courses, this one neither shies away from the underlying microeconomics of business enterprises nor overemphasizes it -- that is, the presentation isn't quantitative but it's solidly grounded in theory. Prof. Lenox is especially good at tying abstract concepts to real cases, and each week's case study further focuses the material on historical business situations. This is truly valuable because concepts such as SWOT and Five Forces analyses can easily become arbitrary exercises in speculation unless you see how they're used in practical decisionmaking. I found the final project particularly worthwhile, and had fun using Coursera as my case study.
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Adtya Agrwal profile image
Adtya Agrwal profile image
6/10 starsCompleted
  • 8 reviews
  • 8 completed
4 years, 10 months ago
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David LauderWalker profile image
David LauderWalker profile image
6/10 starsCompleted
  • 2 reviews
  • 2 completed
5 years, 4 months ago
My thoughts ....[ word word word word My thoughts ....](www.yahoo.com)[ word word word word My thoughts ....](www.yahoo.com)[ word word word word My thoughts ....](www.yahoo.com)[ word word word word My thoughts ....](www.yahoo.com)[ word word word word](www.yahoo.com)
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leonard mangini profile image
leonard mangini profile image
9/10 starsCompleted
  • 39 reviews
  • 37 completed
5 years, 4 months ago
Very well presented lectures, uses same case studies as on campus and good use of discussion forum to simulate a case-study MBA course. Practical final project that has you perform a fundamental analysis of an existing firm's strategy.
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Patrick Bruinsma profile image
Patrick Bruinsma profile image
7/10 starsCompleted
  • 1 review
  • 1 completed
5 years, 9 months ago
Good, low entry-point into Business strategy. I have been working in IT supporting large businesses for years now. I have a good understanding of the Financial services industry, from a business process point-of-view. This foundations course, introduces me to techniques to perform a business strategy analysis for industries and firms.
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Mukesh Mulchandani profile image
Mukesh Mulchandani profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
5 years, 7 months ago
This was my first MOOC and I had no previous knowledge in business which is why I found this course challenging at times. Also, I did not spend much time researching outside course material and video lectures provided otherwise one could easily spend more than 15 hours a week. I hardly spent any time on discussion forums (other than posting my analysis of case studies) which would take additional time and so I may have lost my chances to learn from peers. Said that, I did find reading material and video lectures pretty interesting and captivating. Prof. Lenox explained the concepts pretty well and now I am inclined to buy the complete book from which the chapters and lectures were derived. I did learn quite a bit but I consider these courses as starting points and not complete courses which is why I am inclined to further my knowledge reading the entire book by Prof. Lenox. All in all this is a great course and I enjoyed doing the fi... This was my first MOOC and I had no previous knowledge in business which is why I found this course challenging at times. Also, I did not spend much time researching outside course material and video lectures provided otherwise one could easily spend more than 15 hours a week. I hardly spent any time on discussion forums (other than posting my analysis of case studies) which would take additional time and so I may have lost my chances to learn from peers. Said that, I did find reading material and video lectures pretty interesting and captivating. Prof. Lenox explained the concepts pretty well and now I am inclined to buy the complete book from which the chapters and lectures were derived. I did learn quite a bit but I consider these courses as starting points and not complete courses which is why I am inclined to further my knowledge reading the entire book by Prof. Lenox. All in all this is a great course and I enjoyed doing the final project as well. Looking forward to my Certificate of Accomplishment!
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Floor Scheffer profile image
Floor Scheffer profile image
8/10 starsCompleted
  • 2 reviews
  • 2 completed
5 years, 7 months ago
I am an occasional practitioner of business strategy at my company. The course gives a very nice overview of the field of business strategy, with good quality study materials and engaging lectures.
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Kostiantyn Lukianets profile image
Kostiantyn Lukianets profile image
10/10 starsCompleted
  • 3 reviews
  • 3 completed
6 years, 1 month ago
I did this course in parallel with my live 'International Management' and 'Management and Strategy' courses at KU Leuven. You won't believe, but Coursera format seems to be much more effective in learning theoretical concepts, whereas case discussions are more productive live. For me personally course contents were quite easy, nevertheless engaging. Highly recommend for anyone planning a career in business.
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Bruce Gumbert profile image
Bruce Gumbert profile image
10/10 starsCompleted
  • 3 reviews
  • 3 completed
6 years, 1 month ago
I had no experience with strategic management but a lot with other forms of management and management theory. This course was comprehensive in covering the topic. The instructor took time to explain the major questions each week as brought up in the forums which was very helpful. Compared to other courses covering this type of topic it was about the same as others. The exception was the exceptional feedback and the use of case studies. The final case study was very helpful in actually applying the theory taught to a real world case. We got to choose an company and then did an analysis based on the things we learned. It was worth the effort and anyone who is not familiar with doing a in depth analysis of a business should take this course. The explanation of the tools you would use do accomplish a great business analysis was especially helpful. I would highly recommend this course to anyone who needs to do an analysis of a business th... I had no experience with strategic management but a lot with other forms of management and management theory. This course was comprehensive in covering the topic. The instructor took time to explain the major questions each week as brought up in the forums which was very helpful. Compared to other courses covering this type of topic it was about the same as others. The exception was the exceptional feedback and the use of case studies. The final case study was very helpful in actually applying the theory taught to a real world case. We got to choose an company and then did an analysis based on the things we learned. It was worth the effort and anyone who is not familiar with doing a in depth analysis of a business should take this course. The explanation of the tools you would use do accomplish a great business analysis was especially helpful. I would highly recommend this course to anyone who needs to do an analysis of a business that does not understand the steps needed to accomplish that particular task. I feel the analysis part of the course was much better than any managerial case study normally done in a management course. The is nothing abstract about the work you need to do to complete the final project.
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10/10 starsCompleted
6 years, 4 months ago
This was my first course and I learnt a lot. Prof Lenox makes the topic very interesting, gives great real world stories. Quizzes are quite easy. Case study is definitely time consuming, but it makes us think and apply all strategies we learnt. Fantastic.
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