Foundations of Business Strategy

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Course Details

Cost

FREE,
Add a Verified Certificate for $79

Upcoming Schedule

  • Upcoming

Course Provider

Coursera online courses
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with yo...
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with your coursework. Coursera also partners with the US State Department to create “learning hubs” around the world. Students can get internet access, take courses, and participate in weekly in-person study groups to make learning even more collaborative. Begin your journey into the mysteries of the human brain by taking courses in neuroscience. Learn how to navigate the data infrastructures that multinational corporations use when you discover the world of data analysis. Follow one of Coursera’s “Skill Tracks”. Or try any one of its more than 560 available courses to help you achieve your academic and professional goals.

Provider Subject Specialization
Humanities
Sciences & Technology
4995 reviews

Course Description

Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.
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Reviews 9/10 stars
1 Review for Foundations of Business Strategy

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Steven Frank profile image
Steven Frank profile image
10/10 starsCompleted
  • 59 reviews
  • 57 completed
5 years, 5 months ago
This course is now part of Coursera's "Business Strategy Specialization," and its contents appears to have been spread over two of the courses that now make up the specialization. My experience is with the original format,which covered analysis of industry structure, firm capabilities, competitive dynamics, and determining competitive positioning and firm scope. Prof. Lenox is an excellent teacher, and unlike many business courses, this one neither shies away from the underlying microeconomics of business enterprises nor overemphasizes it -- that is, the presentation isn't quantitative but it's solidly grounded in theory. Prof. Lenox is especially good at tying abstract concepts to real cases, and each week's case study further focuses the material on historical business situations. This is truly valuable because concepts such as SWOT and Five Forces analyses can easily become arbitrary exercises in speculation unless you see how the... This course is now part of Coursera's "Business Strategy Specialization," and its contents appears to have been spread over two of the courses that now make up the specialization. My experience is with the original format,which covered analysis of industry structure, firm capabilities, competitive dynamics, and determining competitive positioning and firm scope. Prof. Lenox is an excellent teacher, and unlike many business courses, this one neither shies away from the underlying microeconomics of business enterprises nor overemphasizes it -- that is, the presentation isn't quantitative but it's solidly grounded in theory. Prof. Lenox is especially good at tying abstract concepts to real cases, and each week's case study further focuses the material on historical business situations. This is truly valuable because concepts such as SWOT and Five Forces analyses can easily become arbitrary exercises in speculation unless you see how they're used in practical decisionmaking. I found the final project particularly worthwhile, and had fun using Coursera as my case study.
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