Gamification

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10/10 stars
based on  73 reviews
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Cost FREE
Start Date TBA

Course Details

Cost

FREE

Upcoming Schedule

  • TBA

Course Provider

Coursera online courses
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with yo...
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with your coursework. Coursera also partners with the US State Department to create “learning hubs” around the world. Students can get internet access, take courses, and participate in weekly in-person study groups to make learning even more collaborative. Begin your journey into the mysteries of the human brain by taking courses in neuroscience. Learn how to navigate the data infrastructures that multinational corporations use when you discover the world of data analysis. Follow one of Coursera’s “Skill Tracks”. Or try any one of its more than 560 available courses to help you achieve your academic and professional goals.

Provider Subject Specialization
Humanities
Sciences & Technology
4733 reviews

Course Description

Gamification is the application of digital game design techniques to non-game contexts, such as business, education, and social impact challenges. Video games are the dominant entertainment form of modern times because they powerfully motivate behavior. Game mechanics can be applied outside the immersive environments of games themselves, to create engaging experiences as well as assign rewards and recognition.

Over the past few years, gamification adoption has skyrocketed. Companies use game thinking for employee motivation in human resources, team building, productivity enhancement, training, health and wellness, sustainability, and innovation. Marketers gamify their programs to engage customers. Organizations apply gamification to motivate crowdsourcing participants. Governments, non-profits, and educational institutions are also applying these techniques.

Game thinking means more than dropping in badges and leaderboards t...
Gamification is the application of digital game design techniques to non-game contexts, such as business, education, and social impact challenges. Video games are the dominant entertainment form of modern times because they powerfully motivate behavior. Game mechanics can be applied outside the immersive environments of games themselves, to create engaging experiences as well as assign rewards and recognition.

Over the past few years, gamification adoption has skyrocketed. Companies use game thinking for employee motivation in human resources, team building, productivity enhancement, training, health and wellness, sustainability, and innovation. Marketers gamify their programs to engage customers. Organizations apply gamification to motivate crowdsourcing participants. Governments, non-profits, and educational institutions are also applying these techniques.

Game thinking means more than dropping in badges and leaderboards to make an activity fun or addicting. It requires a thoughtful understanding of motivational psychology and game design techniques, as well as a sensitivity to limits and dangers. This course teaches learners the foundations to make gamification effective in any context.

Subtitles for all video lectures available in: English, Russian (provided by Digital October), Turkish (Koc University), and Ukrainian (provided by Bionic University)
Reviews 10/10 stars
73 Reviews for Gamification

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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Alvaro Albuquerque profile image
Alvaro Albuquerque profile image
10/10 starsTaking Now
  • 1 review
  • 0 completed
3 years, 3 months ago
Professor Kevin Werbach, applying his powerful communication skills, made me open a fantastic door on internal corporate management of human activity systems. In a well organized content he made a lucid and deep coverage of Gamification not forgetting to focus on criticisms and potential dangers.
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Laura Lee profile image
Laura Lee profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 9 months ago
It is a well taught course and hits the right level of information to get you started. He incorporates come good examples in social media to get the points across.
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Priscila Guimarães profile image
Priscila Guimarães profile image
10/10 starsCompleted
  • 11 reviews
  • 10 completed
4 years, 9 months ago
I absolutely loved this course! To me, the most interesting was the first part, from week 1 to week 3. It was very nice to see which elements compose a gamified scenario, how to create it, and how to dose it. The mechanics part was also very good and very well written. The course also provides lots of visual materials, such as charts, diagrams, and tables, so it's easier to assimilate the information and remember everything. It also helps a lot when you are searching for an specific piece of information and needs to find it quickly. The staff said they are thinking about creating an advanced gamification class, and if they do, I'm sure going to sign in!
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Manolo Macchetta profile image
Manolo Macchetta profile image
8/10 starsCompleted
  • 3 reviews
  • 2 completed
4 years, 9 months ago
The content is very good and so is Prof Werbach. The first half of course is very engaging and kinda easy to pass, second part is a bit less interesting and the work load a unbalanced. Still you can get good score if you follow the class
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Alexander Smith profile image
Alexander Smith profile image
9/10 starsCompleted
  • 2 reviews
  • 2 completed
5 years, 3 months ago
I really enjoyed the course, and learned a lot. The only thing I would add is some additional examples of how gamification could be applied in business settings.
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Ivo Fernandes profile image
Ivo Fernandes profile image
9/10 starsCompleted
  • 15 reviews
  • 9 completed
5 years, 3 months ago
The course is full of examples of success and fail cases of gamification, is easy to follow the ideas and get interested on this topic. The only fault is the hard deadlines of quizzes to close of the lectures. did not give me time to complete the course.
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Pablo Vicente Munuera profile image
Pablo Vicente Munuera profile image
9/10 starsCompleted
  • 2 reviews
  • 1 completed
5 years, 3 months ago
Was so great, I learned a lot of things and so interesting ones. Kevin Werbach is a great professor and his examples were so amusing, he did a really great job.
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Jeff Winchell profile image
Jeff Winchell profile image
9/10 starsTaking Now
  • 91 reviews
  • 66 completed
4 years, 10 months ago
This is an excellent class that I watched the videos did all the quizzes on, but had to stop work on the rest of the assignments due to competing demands. I am taking the 2015 iteration. My main complaint on this version is that the course materials don't seem to have any updates a year after the last iteration.
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Pavel Klammert profile image
Pavel Klammert profile image
8/10 starsCompleted
  • 12 reviews
  • 10 completed
5 years, 5 months ago
I find this curse one of the most overrated on coursera/coursetalk. Don't get me wrong, it's great and i've enjoyd it. It presents basics of gamification and let you come up with your own gamification ideas on "real world scenarious" through peer reviewed exercices, but that's all = Liked it, but nothing special or game-changing. But still, recomend it.
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Rene Marves profile image
Rene Marves profile image
10/10 starsCompleted
  • 2 reviews
  • 2 completed
5 years, 6 months ago
Really enjoyed the course. I had no previous experience with Gamification and it got me started on this. I managed to get a working knowledge of it, but not enough to actually make a fully gamified system. Still, it's a great start, though provoking and not that challenging.
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i S. profile image
i S. profile image
10/10 starsCompleted
  • 14 reviews
  • 11 completed
5 years, 7 months ago
Excellent course. Well executed. Prof Kevin Werbach is the best (truly a leader in the field) - lots of enthusiasm in his lectures. In this day and age it seems that everybody has to familiarize with the gamification phenomenon. I am not a gamer myself, and to be honest the "gamify everything" trend in marketing and everyday life is a bit irritant to me personally. This course gave me some insights how things operate "behind the scene" so I am really happy that I took it. Peer review process was ok in my case, and the quizzes and final exam are fun and keep what you have learned in check.
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Fernando Fragoso F.F. profile image
Fernando Fragoso F.F. profile image
10/10 starsCompleted
  • 7 reviews
  • 7 completed
5 years, 7 months ago
One of the best courses I've taken on Coursera. The professor knows a lot about Gamification and has a great sense of humour. The lectures are motivating and the content is well-developed: right pace, a lot of information, cases, etc. The workload is fair with P2P assessment, quizzes and a final exam. Great course, thanks for the opportunity!
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Ekaterina Rumyantseva profile image
Ekaterina Rumyantseva profile image
8/10 starsCompleted
  • 6 reviews
  • 5 completed
5 years, 7 months ago
Pros: 1\. Good for your English (I'm an English learner). 2\. If you have a plan to program a game the course can be useful. 3\. A foreigner could learn something new about sustainability. 4\. After the course you can prevent gamification elements impact on you. Cons: 1\. The course is too verbose. It should be shorter and more compact. 2\. The professor looks bored when telling about PBL and so on. 3\. Not enough of examples of gamification in real life.
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Greg Hamel profile image
Greg Hamel profile image
8/10 starsCompleted
  • 116 reviews
  • 107 completed
5 years, 8 months ago
Gamification provides an overview of using game elements in non-game contexts. The primary purpose of gamification is to give people extra encouragement to do something that they may not be adequately motivated to do on their own. For instance, a business that wants to improve the overall health of its employees to reduce health care costs might introduce a gamified system to encourage workers to exercise. The course does a good job summarizing the basics of gamification, such as how gamification can be useful, how gamification differs from games, elements of gamified systems, motivation and psychology of players and limits to gamification. It also lays out a basic design framework for creating gamified systems, covers basic design choices, risks and possible legal concerns. Gamification is an easy, fun course, that benefits from quality instruction and an interesting topic. You’ll come away from this course with a solid understandin... Gamification provides an overview of using game elements in non-game contexts. The primary purpose of gamification is to give people extra encouragement to do something that they may not be adequately motivated to do on their own. For instance, a business that wants to improve the overall health of its employees to reduce health care costs might introduce a gamified system to encourage workers to exercise. The course does a good job summarizing the basics of gamification, such as how gamification can be useful, how gamification differs from games, elements of gamified systems, motivation and psychology of players and limits to gamification. It also lays out a basic design framework for creating gamified systems, covers basic design choices, risks and possible legal concerns. Gamification is an easy, fun course, that benefits from quality instruction and an interesting topic. You’ll come away from this course with a solid understanding of what gamification is, how it can be employed and how to think about designing gamified systems. Afterward, you’ll probably start recognizing gamification all around you. On the downside, the material does not get particularly deep. Oftentimes the class feels like it is providing structure to the ideas that you probably already have about games and gamification, rather than presenting new insights. The course focuses a lot on the organization and formalization of the knowledge and intuitions you probably already have. This is not necessarily a bad thing, there just aren’t’ any “Aha” moments where you learn something particularly insightful that changes your way of thinking. Your experience may vary. Another quibble I had with the course is that 35% of the grade is based on peer assessed writing assignments. Students seemed to stray from using the rubric and instead assigned grades based on their own subjective opinions of whether they liked your ideas or not. Overall, this is a good course, but if you want a certificate you should plan to score 90% or more on all the quizzes and the exam just to be safe.
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Student profile image
Student profile image

Student

10/10 starsTaking Now
5 years, 9 months ago
Great class, very relevant concepts for business. and fun too ! Great class, very relevant concepts for business. and fun too ! Great class, very relevant concepts for business. and fun too ! Great class, very relevant concepts for business. and fun too !
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John Rask profile image
John Rask profile image
10/10 starsTaking Now
  • 1 review
  • 0 completed
5 years, 9 months ago
This is my first MOOC - its years since I last took a course, and English is my second language, so the Course in Gamification is hard for a foreigner like me.. I like the Course because it is a thorough review of the Gamification phenomenon. - The multi answer questions is hard to get right - partly, I think because it goes on in a foreign language, for me..
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Lydia B profile image
Lydia B profile image
10/10 starsCompleted
  • 4 reviews
  • 2 completed
5 years, 10 months ago
I work for a gaming company, so I have some prior knowledge of the course material. With that said, I learned loads. I'm considering taking the course a second time to cement my learnings. The instructor is extremely knowledgeable, and the course is interesting and laid out well. I've recommended it to several colleagues without reservation.
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Anirudh profile image
Anirudh profile image
10/10 starsCompleted
  • 4 reviews
  • 3 completed
5 years, 11 months ago
Please take this course. This field is now almost everywhere and given to the fact that it would be a big industry in near future it is easy to learn basics in this course. Prof is the best he teaches the topics very easily and makes sure explains the concept in very understandable way. Though I have taken this course, I am again taking it in Jan 2014
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Michael Khait profile image
Michael Khait profile image
10/10 starsCompleted
  • 5 reviews
  • 5 completed
6 years, 1 month ago
While learning a lot on this course, I did find it a pretty challenging. I did not expect to have so much homework. The course covers gamification and different tactics of applying psychology to improve different aspects of people interacting with software
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Igor Sokolov profile image
Igor Sokolov profile image
10/10 starsCompleted
  • 5 reviews
  • 5 completed
6 years, 1 month ago
Fun and easy. Even had some ideas how to implement gamification in business, after completed the course
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Lisa Fletcher profile image
Lisa Fletcher profile image
9/10 starsCompleted
  • 3 reviews
  • 3 completed
6 years, 3 months ago
This was my first MOOC and my first introduction to the topic of gamification. The course content and lecturer were really engaging. Mid-lecture you could be sent off to play an online game as a way of understanding a different aspect of a topic - what better way to learn about scaffolding than by playing Plants vs Zombies!? The quizzes and exam helped me to remember the course content. The written assignments enabled you to be creative whilst applying the theory. It was useful to learn what motivates different people, and the importance of fun!
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Christopher profile image
Christopher profile image
10/10 starsCompleted
  • 7 reviews
  • 6 completed
6 years, 3 months ago
Great course, one of the first I took and set the bar for me. The material is somewhat esoteric and new to many I assume, but it was well organized and presented. Lectures were well presented, with good examples and graphics. Exercises were reasonable, pertinent and challanging, applying the topics covered. Well done! Just to add, the topic has nothing to do with my work/career, yet I'm please with what I learned and now understand about gamification (don't ask me to talk about it at a party).
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Felania profile image
Felania profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 3 months ago
A great course that helped me to build my career. Dr. Warbach really made efforts to put everything together and showed a clear path of study to anyone interested in the topic. It's an interesting and intriguing experience and I did enjoy it.
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Andrea profile image
Andrea profile image
10/10 starsCompleted
  • 6 reviews
  • 5 completed
6 years, 5 months ago
Fabulous class! This really got me thinking about how to approach teaching in new ways. The time commitment was about 6 hr/wk except for weeks with a peer assessment that took quite a bit longer. This perspective is really a paradigm change for how I look at learners for the future. Not an easy adjustment, but so critical to adjusting to this generational change.
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Usman Lakhani profile image
Usman Lakhani profile image
8/10 starsCompleted
  • 10 reviews
  • 6 completed
6 years, 5 months ago
Gamification is the new buzz word (along with Big Data) and thus I was attracted to this course. The course is well structured and provides a nice breadth of topics however as is the case with most MOOC's there is not sufficient depth, but this should not dissuade anyone from getting their toes wet with this class. Kevin is a reasonably enthusiastic teacher and I personally really enjoyed the peer review assignments we had to do.
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Mike Taylor profile image
Mike Taylor profile image
9/10 starsCompleted
  • 6 reviews
  • 6 completed
6 years, 5 months ago
I am a programmer but didn't have a lot of game design experience. This was a good introduction to a lot of the thought related to game elements and motivation. The lecturer was great. The assignments were worthwhile although I got to where I didn't really want to grade other papers at the end. The only thing I would change is I wish the quizzes were more often. Udacity had a check-in about every 2-3 minutes, Coursera tends to go 7-10 before a quiz.
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Klippel Trenaunay profile image
Klippel Trenaunay profile image
5/10 starsCompleted
  • 12 reviews
  • 11 completed
6 years, 7 months ago
I would not recommend paying any money for any class that offers a peer review, as long as students can affect my pass or fail in any class then it is a waste of money. Peer review is supposed to be based on being reviewed by students that have the same general knowledge on the subject and that can't happen when we are learning that subject. I have no problem with peer reviews as long as they don't affect my grade. I had no prior experience. I learned a lot. I had no idea that such a thing existed or that what these companies even had a name. This course exceeded my expectations. I loved all part of this class except the peer reviews. I will never pay for a class that offers peer reviews, as long as they can affect my grade. Every class I have taken that has peer reviews, their are rude, useless comments made. Students who did their assignments wrong, turned around and graded papers down based on their faulty understanding of the ass... I would not recommend paying any money for any class that offers a peer review, as long as students can affect my pass or fail in any class then it is a waste of money. Peer review is supposed to be based on being reviewed by students that have the same general knowledge on the subject and that can't happen when we are learning that subject. I have no problem with peer reviews as long as they don't affect my grade. I had no prior experience. I learned a lot. I had no idea that such a thing existed or that what these companies even had a name. This course exceeded my expectations. I loved all part of this class except the peer reviews. I will never pay for a class that offers peer reviews, as long as they can affect my grade. Every class I have taken that has peer reviews, their are rude, useless comments made. Students who did their assignments wrong, turned around and graded papers down based on their faulty understanding of the assignment. Students have downgraded peer assignments because of another students nationality. Peer reviews should only count as pass if done and fail if not done, the points that peers give should not count against grade at all. Peer reviews are supposed to be done by people with the same level of knowledge and that can't happen in a learning environment. We are not all at the same level of understanding of the subject if we are learning it. To me there are no similar classes so I can't say.
Was this review helpful? Yes5
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Dimitris Chlorokostas profile image
Dimitris Chlorokostas profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 6 months ago
My first and best course that I have ever had in Coursera so far. The professor was very insightful and comprehensive.
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Student profile image
Student profile image

Student

10/10 starsCompleted
6 years, 6 months ago
There is no reason for you not to take this course. It's one of the best investments in yourself you can make. I knew next to nothing about gamification before this course. I now understand how some of my most favorite campaigns work, why they work, how they motivate people, how they hook people...
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Anton Balagaev profile image
Anton Balagaev profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 6 months ago
The course was great! I'm starting to implement Gamification in my department right now. Kevin is a great teacher, I didn't thought it would be possible to be inspired so much.
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