Gamification

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10/10 stars
based on  73 reviews
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Course Details

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FREE

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  • TBA

Course Provider

Coursera online courses
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with yo...
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with your coursework. Coursera also partners with the US State Department to create “learning hubs” around the world. Students can get internet access, take courses, and participate in weekly in-person study groups to make learning even more collaborative. Begin your journey into the mysteries of the human brain by taking courses in neuroscience. Learn how to navigate the data infrastructures that multinational corporations use when you discover the world of data analysis. Follow one of Coursera’s “Skill Tracks”. Or try any one of its more than 560 available courses to help you achieve your academic and professional goals.

Provider Subject Specialization
Humanities
Sciences & Technology
4724 reviews

Course Description

Gamification is the application of digital game design techniques to non-game contexts, such as business, education, and social impact challenges. Video games are the dominant entertainment form of modern times because they powerfully motivate behavior. Game mechanics can be applied outside the immersive environments of games themselves, to create engaging experiences as well as assign rewards and recognition.

Over the past few years, gamification adoption has skyrocketed. Companies use game thinking for employee motivation in human resources, team building, productivity enhancement, training, health and wellness, sustainability, and innovation. Marketers gamify their programs to engage customers. Organizations apply gamification to motivate crowdsourcing participants. Governments, non-profits, and educational institutions are also applying these techniques.

Game thinking means more than dropping in badges and leaderboards t...
Gamification is the application of digital game design techniques to non-game contexts, such as business, education, and social impact challenges. Video games are the dominant entertainment form of modern times because they powerfully motivate behavior. Game mechanics can be applied outside the immersive environments of games themselves, to create engaging experiences as well as assign rewards and recognition.

Over the past few years, gamification adoption has skyrocketed. Companies use game thinking for employee motivation in human resources, team building, productivity enhancement, training, health and wellness, sustainability, and innovation. Marketers gamify their programs to engage customers. Organizations apply gamification to motivate crowdsourcing participants. Governments, non-profits, and educational institutions are also applying these techniques.

Game thinking means more than dropping in badges and leaderboards to make an activity fun or addicting. It requires a thoughtful understanding of motivational psychology and game design techniques, as well as a sensitivity to limits and dangers. This course teaches learners the foundations to make gamification effective in any context.

Subtitles for all video lectures available in: English, Russian (provided by Digital October), Turkish (Koc University), and Ukrainian (provided by Bionic University)
Reviews 10/10 stars
73 Reviews for Gamification

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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Student

10/10 starsCompleted
6 years, 6 months ago
I expected mor about videogames. Much more. But I have learned a lot of things and for me has been a new world. At the beginning te course is easy, but at the end it's challenging and is not easy take good marks. About the evaluation system from your peers in the written exercises, I think that is necessary a re-evaluation because sometimes your peers hasn't understan your idea, or he/she is vague and doesnt read your work. Maybe, at the end of the evaluation phase, if you arent happy with your calification, you shoud have a new oportunity and your assessment could be sent to other peers like the firs evaluation phase.
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Ford profile image
Ford profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 6 months ago
I took the course to inform proposals I was creating for my job. The gamification framework provided a reliable and sound foundation to build from. Kevin Werbach was entertaining, knowledgeable, and organized as he walked us through the process from basics to intermediate topics. The course forums were useful and active, and the teaching assistants were visible and responsive. I can recommend the course with no reservations.
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Barbara profile image
Barbara profile image
10/10 starsCompleted
  • 8 reviews
  • 7 completed
6 years, 6 months ago
This course is a great introduction to gamification, although people don't seem to agree about what the term means or what it includes. The instructor has a good grasp of the material and does a good job of conveying his knowledge. This is the kind of course that could provide usable skills that might actually help somebody in the job market.
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Moshe Radian profile image
Moshe Radian profile image
10/10 starsCompleted
  • 4 reviews
  • 4 completed
6 years, 5 months ago
An extensive overview of the subject, with the opportunity to pick your mind with other students with guided assignments. Highly recommended!
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Duncan Murray profile image
Duncan Murray profile image
9/10 starsCompleted
  • 25 reviews
  • 24 completed
6 years, 5 months ago
This is a fun, easy course to do and worthwhile if you are interested in what to do and what not to do if you are considering gamifying a business process / website. The homework quizs are multiple choice but unlike other MOOC's you lose 20% each time you take a quiz so think about the answers first. The peer reviewed assignment is basically building up the first stages of a business case and doesn't take a lot of time to finish.
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dhileepan profile image
dhileepan profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 5 months ago
All credit goes to Prof.Kevin, He carried it from the beginning till the end phenomenally. Assignments helped a lot. Overall this course helped me move to another level in my career.
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Student

10/10 starsCompleted
6 years, 5 months ago
I had no prior knowledge of this matter. The course provides an excellent, business oriented and actionable view of what gamification is.
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Walter Salek profile image
Walter Salek profile image
10/10 starsCompleted
  • 2 reviews
  • 2 completed
6 years, 5 months ago
This course was excellent and engaging. I had no prior experience with gamification and gaming. This course changed my perspective on the benefits of gaming and the potential of gamification.
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Ana Henriques profile image
Ana Henriques profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 5 months ago
I really loved this course. The teacher has a strong knowledge on the subject and has organized very well the sessions. Furthermore, the way he designed the videos with some hand-written words and schemes and not only having a powerpoint really helped the videos not to be boring. I learn't a lot in this course and I would really like to have a Gamification 2 course. I can only say that everyone interested on this subject should do this course in Coursera. Apart from that I should also state that the peer reviews are very interesting but it's a shame that some people don't understand what they are asked to do. Next time I would advise the course staff to have an introduction before the course, explaining what should be the peer review.
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Renato Carvalho profile image
Renato Carvalho profile image
9/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 6 months ago
Excelent course. The video lessons of Professor Werbach are fluid, exciting and instructive. The works proposed for evaluation are challenging and fun. I had only a little problem with the Peer Assessment.
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Student profile image
Student profile image

Student

10/10 starsCompleted
6 years, 6 months ago
\- no experience with gamification before \- i have no comparison since i have not taken similar course \- i liked the porfessor very much, the material was great - covered interesting and avrious areas, the assignments were not heavy but not easy, the interactive lectures were amazing \- disliked that there are not official credits offered
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Ellen Rich profile image
Ellen Rich profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 6 months ago
I had no experience prior and I learned so much about gaming and how many parts can be used to involve people in other contexts that will help to improve their lives such as healthcare, government, business, and crowd sourcing. For any who wants to learn the new way to approach communications and marketing, I highly recommend the class.
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Student profile image
Student profile image

Student

10/10 starsCompleted
6 years, 6 months ago
This was particularly fun! Weeks 1 and 2 are more about introduction and it wasn't as interesting as the rest but overall it was great experience.
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Nani Maciel profile image
Nani Maciel profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 6 months ago
I think that it was a wonderful experience. I learned a lot. This course led us to practical thinking and applying all the time. Professor Kerbach is a great lecturer.
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Andres Solis profile image
Andres Solis profile image
10/10 starsCompleted
  • 3 reviews
  • 3 completed
6 years, 6 months ago
\- What was your prior experience with the subject? none, what-so-ever. \- How does this course compare to others? it introduces a great deal of new concepts, which you often see in many places nowadays; you learn how to distinguish them and use their essence for many other purposes! \- What did you like/dislike about the course? I LOVED IT.
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Magd profile image
Magd profile image
9/10 starsCompleted
  • 10 reviews
  • 9 completed
6 years, 6 months ago
It was a fantastic course. A thorough presentation of the main concepts and ideas behind gamification and what I liked best - the lecturer did not avoid pointing out controversial matters and remembered to indicate potential problems in applying the principles. All in all - it was time very well spent.
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Hal DuBois profile image
Hal DuBois profile image
9/10 starsCompleted
  • 5 reviews
  • 5 completed
6 years, 6 months ago
I'd been exploring gamification for almost a year when I took the initial session of this class. I enjoyed the opportunity to learn from the peer reviewed exercises. The course helps those approaching the field to learn the most important lesson - gamification isn't about slapping points and badges on a marketing campaign or problem. The presentations were enjoyable and a solid review for me, but I'm definitely ready for a deeper dive.
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Equanimous Creativity profile image
Equanimous Creativity profile image
8/10 starsCompleted
  • 33 reviews
  • 32 completed
6 years, 7 months ago
I took the course first time it was offered. Nice introduction to gamification covers all the fundamentals, only time I got a little frustrated was that he didn't cover the details of one example, a system called idea street.
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Karen Kindle profile image
Karen Kindle profile image
10/10 starsCompleted
  • 2 reviews
  • 2 completed
6 years, 8 months ago
Great topic and great execution. Course was well-organized and lectures were engaging. Lots of background on game elements, motivation, applications. Quizzes introduced additional material. Writing projects well designed, though not particularly innovative. Peer grading worked well. I've taken four Coursera courses and this was one was probably best. Great job!
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Oliver Mack profile image
Oliver Mack profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 10 months ago
A great course that gave good insights into Gamification. With practical examples, a good structure and some very useful add-on reading recommendations. Also the videos were good and interesting. The exercised were were hands-on and pragmatic in nature. I liked them. Overall the course fulfilled my expectations. For an improvement I recommend to go a bit deeper into some of the mechanics to make them more concrete.
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Ken Eisner profile image
Ken Eisner profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 11 months ago
Excellent course, grew knowledge in gamification. Werbach understands eLearning environ very well - compelling video lecturer, interactive linking and game playing, peer grading. Thumbs up.
Was this review helpful? Yes8
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Damian Grant profile image
Damian Grant profile image
10/10 starsCompleted
  • 6 reviews
  • 5 completed
6 years, 12 months ago
This was my favourite Coursera course I've done so far, and one of my favourite MOOCs overall. I'm not a "business school" type, but this course alone made me more enthused about making business fun! Sure, it may be a buzz topic, but Prof Werbach at least acknowledges when there may be some genuine lasting benefit to be had from using some of the concepts. Homeworks: \- typical weekly multi-choice quizzes (actually pretty decent for the genre). Sometimes the answers were a bit subjective, but it did encourage you to go back and look over the notes \- 3 longer written assignments, peer reviewed. These were probably the most valuable part of the course. Some people criticised the quality of peer review, but ultimately they were just trying to make you think about things a bit more. I only spent 0.5-1hr on each, but I was thinking about my answers over the week or 2 we had to do them. I went in skeptical, and came out a convert (at leas... This was my favourite Coursera course I've done so far, and one of my favourite MOOCs overall. I'm not a "business school" type, but this course alone made me more enthused about making business fun! Sure, it may be a buzz topic, but Prof Werbach at least acknowledges when there may be some genuine lasting benefit to be had from using some of the concepts. Homeworks: \- typical weekly multi-choice quizzes (actually pretty decent for the genre). Sometimes the answers were a bit subjective, but it did encourage you to go back and look over the notes \- 3 longer written assignments, peer reviewed. These were probably the most valuable part of the course. Some people criticised the quality of peer review, but ultimately they were just trying to make you think about things a bit more. I only spent 0.5-1hr on each, but I was thinking about my answers over the week or 2 we had to do them. I went in skeptical, and came out a convert (at least with some recognition of pluses and minuses). Thoroughly recommended.
Was this review helpful? Yes8
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Patrick McGee profile image
Patrick McGee profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 11 months ago
I took this course while writing blog posts and website materials for an enterprise gamification startup based out of Singapore. Prof. Werbach did an excellent job of covering all the bases, and the course was extremely thorough considering the relatively young field that it examined. He provided a mix of the practical and the theoretical, which certainly contributed to my own engagement.
Was this review helpful? Yes4
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Ricardo Teixeira profile image
Ricardo Teixeira profile image
10/10 starsCompleted
  • 86 reviews
  • 77 completed
7 years, 1 month ago
This was a very fun course to attend. It's relatively "light" but still tremendously informative and very practical. It deals mostly with the insertion of game elements into business communication strategies to engage consumers. This is an emerging trend, and Professor Werbach gave us a very introduction to the subject, considering how difficult it is to depict the state of the art of a very novel field.
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Nathaniel Richand profile image
Nathaniel Richand profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
7 years, 1 month ago
Very interesting course. Very engaging format : \- Short videos \- Voice tone of prof Werbach are good \- Lots of exemples \- Good quizzes \- Assignment with peer review are good to take time to learn. \- Huge list of resources linked It was a real pleasure to follow this course.
Was this review helpful? Yes4
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Jeanne Boyarsky profile image
Jeanne Boyarsky profile image
8/10 starsCompleted
  • 33 reviews
  • 29 completed
7 years, 1 month ago
The author wrote a book called "For the Win" which is coming out soon. I imagine that was his motivation for the class. In any event, it was a good intro to the topic. The lectures were interesting with lots of examples. There was a secret message to get students to pay attention/add fun. I didn't play. Searching for hidden clues didn't seem fun. In fact, it seemed downright distracting from watching the videos. There were three homeworks. They were ok - paragraph/essay bests. It was interesting to read (peer grade) others to see different perspectives. The homeworks weren't time consuming. There were also four homework quizzes in addition to a final. They weren't hard and hit on key points. I like the answer explanations along with the references to which lecture videos the material came from. (So you can re-watch what you didn't absorb well.) For those who care about grades, you get two attempts at full credit and five at a decreas... The author wrote a book called "For the Win" which is coming out soon. I imagine that was his motivation for the class. In any event, it was a good intro to the topic. The lectures were interesting with lots of examples. There was a secret message to get students to pay attention/add fun. I didn't play. Searching for hidden clues didn't seem fun. In fact, it seemed downright distracting from watching the videos. There were three homeworks. They were ok - paragraph/essay bests. It was interesting to read (peer grade) others to see different perspectives. The homeworks weren't time consuming. There were also four homework quizzes in addition to a final. They weren't hard and hit on key points. I like the answer explanations along with the references to which lecture videos the material came from. (So you can re-watch what you didn't absorb well.) For those who care about grades, you get two attempts at full credit and five at a decrease in credit. Ultimately you only need the two anyway since you know what answers were wrong on your first attempt. Some answers changed a bit between attempts, but not many. Which means you can boost your score without actually learning anything. I got a few good comments from the peer grading. The grades weren't detailed though so the numbers didn't say much. The discussion forums were fun. Many lectures had discussion topics referenced. The "Sight" video for the final was creepy as the future of gamification! Overall, the course wasn't hard or time consuming, but it was interesting.
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Arunas Sileris profile image
Arunas Sileris profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
6 years, 11 months ago
This was the 2012 learning experience! I m so happy to have taken the course. I particularly liked the hands on approach, crafting our own strategies, grading peers and getting feedback from them. I have also just finished Kevin's book on Gamification and have to tell this. The course itself is much much better than the book. Or put it another way... the book is a great aid after the course, but the compounded value of the course and the book is massive. One thing would improve the experience massively..- access to all the (selected) course materials as links from the book.
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Jacob Mack profile image
Jacob Mack profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
7 years ago
Kevin Werbach is a truly passionate, innovative and caring professor, as well as a professional in his field. The Gamification class was fun and very informative.
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Krista Garver profile image
Krista Garver profile image
10/10 starsCompleted
  • 11 reviews
  • 10 completed
6 years, 11 months ago
This was an excellent course! I did not know anything about gamification before I took this course. I have always loved games, but I was nervous that the course might be targeted toward hard-core gamers. However, Kevin Werbach explains all of the concepts in ways that are easily understood for gamers and non-gamers alike. In fact, he made me realize that we are all gamers in some fashion. I highly recommend everyone take this course -- even if you do not complete all of the assignments (which are fun). The lectures require around 1 hour per week, but the value of the return is way beyond the time spent "in class." Gamification is already pervasive and becoming more so. This course is excellent for those wishing to use the concepts of gamification in their own pursuits...and for those seeking to understand the effects of gamification on themselves and others.
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Katie Butler profile image
Katie Butler profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
7 years ago
I learned an incredible amount through this course. The prof was both engaging and informed. He kept the videos interesting and left me wanting more weeks of this class. I am hoping there will be a level 2 offered at some point.
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