Managing Uncertainty in Marketing Analytics
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Course Details
Cost
FREE,
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Upcoming Schedule
- Upcoming
Course Provider
Coursera online courses
Coursera's online classes are designed to help students achieve mastery over
course material. Some of the best professors in the world - like neurobiology
professor and author Peggy Mason from the University of Chicago, and computer
science professor and Folding@Home director Vijay Pande - will supplement your
knowledge through video lectures. They will also provide challenging
assessments, interactive exercises during each lesson, and the opportunity to
use a mobile app to keep up with yo...
Coursera's online classes are designed to help students achieve mastery over
course material. Some of the best professors in the world - like neurobiology
professor and author Peggy Mason from the University of Chicago, and computer
science professor and Folding@Home director Vijay Pande - will supplement your
knowledge through video lectures. They will also provide challenging
assessments, interactive exercises during each lesson, and the opportunity to
use a mobile app to keep up with your coursework. Coursera also partners with
the US State Department to create “learning hubs” around the world. Students
can get internet access, take courses, and participate in weekly in-person
study groups to make learning even more collaborative. Begin your journey into
the mysteries of the human brain by taking courses in neuroscience. Learn how
to navigate the data infrastructures that multinational corporations use when
you discover the world of data analysis. Follow one of Coursera’s “Skill
Tracks”. Or try any one of its more than 560 available courses to help you
achieve your academic and professional goals.
Provider Subject Specialization
Humanities
Sciences & Technology
Course Description
Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and recognize the extent of uncertainty on the decisions that they make. In Incorporating Uncertainty into Marketing Decisions, learners will become familiar with different methods to recognize sources of uncertainty that may affect the marketing decisions they ultimately make. We eschew specialized software and provide learners with the foundational knowledge they need to develop sophisticated marketing models in a basic spreadsheet environment. Topics include the development and application of Monte Carlo simulations, and the use of probability distributions to characterize uncertainty.
