Understanding Media by Understanding Google

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7/10 stars
based on  6 reviews
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Cost FREE
Start Date On demand
Understanding Media by Understanding Google

Course Details

Cost

FREE

Upcoming Schedule

  • On demand

Course Provider

Coursera online courses
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with yo...
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with your coursework. Coursera also partners with the US State Department to create “learning hubs” around the world. Students can get internet access, take courses, and participate in weekly in-person study groups to make learning even more collaborative. Begin your journey into the mysteries of the human brain by taking courses in neuroscience. Learn how to navigate the data infrastructures that multinational corporations use when you discover the world of data analysis. Follow one of Coursera’s “Skill Tracks”. Or try any one of its more than 560 available courses to help you achieve your academic and professional goals.

Provider Subject Specialization
Humanities
Sciences & Technology
4723 reviews

Course Description

Few people who “just Google it” to find an answer to their every question understand just what the company does (and why). Through this course, you'll join the minority that really gets it.
Reviews 7/10 stars
6 Reviews for Understanding Media by Understanding Google

Ratings details

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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Valerie McKay profile image
Valerie McKay profile image
6/10 starsTaking Now
  • 2 reviews
  • 0 completed
6 years, 1 month ago
I'm in the middle of this class now, and struggling because I do not have the funds to purchase the seven recommended texts. Much of the information necessary to complete homeworks/quizzes is in the supplementary material, rather than the lectures. While the topic is of interest to me, and I enjoy the videos, I'm not sure I will be able to get the Certificate of Completion without having the additional recommended resources. Excellent class for anyone stuck in an 'old media' model or who simply wants to know how Google has changed the world.
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Jodi Millard profile image
Jodi Millard profile image
10/10 starsTaking Now
  • 5 reviews
  • 3 completed
5 years, 4 months ago
I wouldn't categorize this course really as "easy".  There is quite a bit of reading, weekly quizzes, and five 400(ish) word essays.  This is a great course if you want to know more about how the internet and Google are changing the world though. You will benefit more from this course if you purchase the books on the recommended reading list; some of the quiz questions will  be difficult to answer without them.
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Jacqueline Janelle profile image
Jacqueline Janelle profile image
6/10 starsTaking Now
  • 1 review
  • 0 completed
5 years, 4 months ago
I took this course because the title intrigued me. Media is currently undergoing a transformational change and I thought this course might provide some interesting insights. It has been interesting but not in depth enough for my taste. I should point out  that I have worked in media and communications for more than a decade. The weekly reading lists are relevant, through-provoking and, for the most part, timely.  While Prof. Youngman does include several books in the reading lists and he does reference those authors regularly in his lectures, course participants do not have to have read the books in order to complete the course or succeed in the quizzes. The lectures include a sense of fun but could delve more into strategy, consequences and ethics. The quizzes are too easy and I do not find the weekly writing assignment give me additional insights. They feel like make-work projects. Despite these criticisms I have learned a lot ab... I took this course because the title intrigued me. Media is currently undergoing a transformational change and I thought this course might provide some interesting insights. It has been interesting but not in depth enough for my taste. I should point out  that I have worked in media and communications for more than a decade. The weekly reading lists are relevant, through-provoking and, for the most part, timely.  While Prof. Youngman does include several books in the reading lists and he does reference those authors regularly in his lectures, course participants do not have to have read the books in order to complete the course or succeed in the quizzes. The lectures include a sense of fun but could delve more into strategy, consequences and ethics. The quizzes are too easy and I do not find the weekly writing assignment give me additional insights. They feel like make-work projects. Despite these criticisms I have learned a lot about Google, search and the shifting content paradigm - that has certainly been worthwhile. I recommend the instructor - he's passionate about his subject. I would have liked the course to be a little more challenging.
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Hamideh Iraj profile image
Hamideh Iraj profile image
2/10 starsDropped
  • 70 reviews
  • 60 completed
5 years, 7 months ago
The course title was interesting but it had nothing to say. I was expecting to watch a course about Google business models or something cool about Google but it was a mixture of aimless speech and interviews.
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i S. profile image
i S. profile image
4/10 starsDropped
  • 14 reviews
  • 11 completed
5 years, 5 months ago
I wouldn't recommend this course to anybody. Boring videos, not very engaging professor, much of the things is what one already knows about Google. To be fair some interesting material can be found in course syllabus - links to meaningful interviews or video presentations. There are the required textbooks that have to be bought in order to follow since the professor is referencing to them all of the time. Some of those books are interesting and some are not a quality reading in my opinion. Personally, I see no use of the presented material
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B Mohan Kumar profile image
B Mohan Kumar profile image
10/10 starsCompleted
  • 12 reviews
  • 11 completed
5 years, 6 months ago
A very interesting course with a good set of recommended readings. A very practical course and useful for predicting the direction in which media is moving and the future of media in general
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.