中级商务汉语(入职与营销篇)

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中级商务汉语(入职与营销篇)

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Coursera online courses
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with yo...
Coursera's online classes are designed to help students achieve mastery over course material. Some of the best professors in the world - like neurobiology professor and author Peggy Mason from the University of Chicago, and computer science professor and Folding@Home director Vijay Pande - will supplement your knowledge through video lectures. They will also provide challenging assessments, interactive exercises during each lesson, and the opportunity to use a mobile app to keep up with your coursework. Coursera also partners with the US State Department to create “learning hubs” around the world. Students can get internet access, take courses, and participate in weekly in-person study groups to make learning even more collaborative. Begin your journey into the mysteries of the human brain by taking courses in neuroscience. Learn how to navigate the data infrastructures that multinational corporations use when you discover the world of data analysis. Follow one of Coursera’s “Skill Tracks”. Or try any one of its more than 560 available courses to help you achieve your academic and professional goals.

Provider Subject Specialization
Humanities
Sciences & Technology
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Course Description

本课程是针对具有一定汉语水平的外国学习者的中级商务汉语课程。课程共分为两篇六课,共需六周时间。“两篇”是根据学习内容的不同分为的公司入职篇和市场营销篇。其中公司入职篇包括:招聘广告、应聘面试、入职第一天;产品营销篇包括产品介绍、市场营销、售后服务。 本课程的学习目标有三:一是进一步提高以汉语作为第二语言的学习者在汉语听、说、读这三个方面的技能;二是学习并掌握常用的商务汉语词汇及句式表达;三是了解中国特有的商务礼仪和商务文化。 就具体学习的课程而言,在本课程结束后,学习者可以基本看懂招聘广告的主要信息,在公司的面试中与面试官进行基本的交流,并能与中国同事进行日常工作上的会话;可以对产品进行简要的介绍和说明,并在市场营销和售后服务环节与客户进行基本的交流。 学生者需要具有汉语的中级水平,最好已掌握800-1000个汉语基本词语。 本课程的学习环节包括:观看教学视频,每周5个,时长平均在15分钟左右;完成与当天的教学视频相关的练习题;完成每周的测试和同伴互评。
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