Introduction to Google Analytics

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Course Details

Cost

$69

Upcoming Schedule

  • On demand

Course Provider

Ed2Go online courses
Through personalized instruction and relevant class material, ed2go helps adults continue their education and further their careers with courses from over 2,000 top institutions. For each course that you take, there are a number of convenient resources that aid in your development and strengthen your knowledge on the subject. Understand the goals of a class through course objectives, search through frequently asked questions by students, get recommendations on course-related texts and use ...
Through personalized instruction and relevant class material, ed2go helps adults continue their education and further their careers with courses from over 2,000 top institutions. For each course that you take, there are a number of convenient resources that aid in your development and strengthen your knowledge on the subject. Understand the goals of a class through course objectives, search through frequently asked questions by students, get recommendations on course-related texts and use course-related materials like CDs, books and videos that will help you throughout your online education experience. If you are looking to jumpstart your career or remain current in your field, try one of over 100 online career training programs. Whether healthcare, business, or sustainability, ed2go helps make professional development simple. Learn how to play the guitar through a series of thought- out lessons or put your writing skills to the test with a class on young adult fiction. Not sure where to start? Try out any of the demo lessons to see which online classes may be best suited to you and your goals.

Provider Subject Specialization
Humanities
Business & Management
4 reviews

Course Description

Nearly every business and non-profit organization has a website, and probably a Facebook page and a YouTube channel. Individuals have them too, to promote ideas, to share a vision, or to educate the public. No matter what brings you to the Web, your hope is that a lot of people see your website, your wall, your tweets, and your videos. Why else go to the trouble of sharing them? In this course, you'll learn to use Google Analytics to make the most of your online traffic. You'll see how you can track not just the traffic to all of your online content, but also determine which content is the most appealing, where your visitors came from, what devices they used, how long they stayed, which links they clicked, and where they went when they left. The course guides you step by step, report by report, through the major parts of the Google Analytics interface. From setting up your Google Analytics account and getting the all-important code y... Nearly every business and non-profit organization has a website, and probably a Facebook page and a YouTube channel. Individuals have them too, to promote ideas, to share a vision, or to educate the public. No matter what brings you to the Web, your hope is that a lot of people see your website, your wall, your tweets, and your videos. Why else go to the trouble of sharing them? In this course, you'll learn to use Google Analytics to make the most of your online traffic. You'll see how you can track not just the traffic to all of your online content, but also determine which content is the most appealing, where your visitors came from, what devices they used, how long they stayed, which links they clicked, and where they went when they left. The course guides you step by step, report by report, through the major parts of the Google Analytics interface. From setting up your Google Analytics account and getting the all-important code you'll need to add to your website's pages to begin tracking your visitors, you'll learn everything you need to know to get everything you can from the data that Google Analytics provides. You'll even find out about Google AdWords and other tools to enhance your traffic as well as your Google Analytics reporting. Course Revised June 2015
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