Buyer Behaviour and Analysis

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3/10 stars
based on  2 reviews
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Cost FREE , Add a Verified Certificate for $199
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Course Details

Cost

FREE,
Add a Verified Certificate for $199

Upcoming Schedule

  • In Session

Course Provider

edX online courses
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be tau...
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

Provider Subject Specialization
Sciences & Technology
Business & Management
22218 reviews

Course Description

For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function.

In this course, you will learn about the role of consumer behaviour within marketing. We will discuss how this behaviour is shaped by the social and cultural environment, as well as a number of psychological factors.

You will learn about decision-making processes in consumption behaviour in different buying situations. This will develop your ability to integrate marketing processes at a higher level.

Concepts drawn from various disciplines such as psychology, economics and anthropology will be examined.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credent...

For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function.

In this course, you will learn about the role of consumer behaviour within marketing. We will discuss how this behaviour is shaped by the social and cultural environment, as well as a number of psychological factors.

You will learn about decision-making processes in consumption behaviour in different buying situations. This will develop your ability to integrate marketing processes at a higher level.

Concepts drawn from various disciplines such as psychology, economics and anthropology will be examined.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

Reviews 3/10 stars
2 Reviews for Buyer Behaviour and Analysis

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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Yamini Dikshit profile image
Yamini Dikshit profile image

Yamini Dikshit

2/10 starsDropped
1 year, 6 months ago
I feel this course covers very superficial information about Consumer Behavior. Full of theory with no details on methodology of understanding consumer behavior. Better to take up this course as "good to read". Paying money to earn a certificate will be a waste because it doesn't give any kind of practical knowledge.
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2/10 starsDropped
  • 1 review
  • 0 completed
1 year, 2 months ago
Don't waste your money for sure! The approach is so superficial, it feels like it was created for kids not grown adults. It's not remotely challenging. The entire focus is on binary concepts that are mostly common sense and out of place in today's digital world. I was very keen to take a course on buyer behaviour but I'm extremely disappointed. And they estimate 8-10 hours PER module. Trust me you'll be done in 1.5 hours or less! And don't even get me started on Edx's UX - awful! I would give it 0 stars if I could. The way slides, content, graphics, videos have been used/organised is just poor ... it's all over the place. I'm not usually this harsh, but I can't find anything worthwhile about this course at all. Hugely disappointed.
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