Customer-Centric Innovation

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Course Details

Cost

FREE,
Add a Verified Certificate for $149

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Course Provider

edX online courses
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be tau...
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

Provider Subject Specialization
Sciences & Technology
Business & Management
22116 reviews

Course Description

Addressing real customer needs is the core factor of managing innovation successfully. Exactly this is the task of the first stages of an innovation project, also called the Frontend of Innovation (FEI). In this course, you will learn about key concepts and methods of generating customer-centric business ideas and innovative concepts.

Often, the first stages of an innovation project are called "fuzzy", as they are considered to be less structured and less predictable. However, after studying this course, you will get a different perspective: The Frontend of Innovation indeed can be managed by skill and dedicated methods and does not need to rely on luck.

You’ll study sources of information on customer needs as well as different approaches to market research and customer co-creation. In addition, the course reviews the latest methods for generating market insights and how to turn them into promising concepts prior to entering th...

Addressing real customer needs is the core factor of managing innovation successfully. Exactly this is the task of the first stages of an innovation project, also called the Frontend of Innovation (FEI). In this course, you will learn about key concepts and methods of generating customer-centric business ideas and innovative concepts.

Often, the first stages of an innovation project are called "fuzzy", as they are considered to be less structured and less predictable. However, after studying this course, you will get a different perspective: The Frontend of Innovation indeed can be managed by skill and dedicated methods and does not need to rely on luck.

You’ll study sources of information on customer needs as well as different approaches to market research and customer co-creation. In addition, the course reviews the latest methods for generating market insights and how to turn them into promising concepts prior to entering the formal product development process.

You will learn screening activities and how to evaluate concepts based on concept testing with customers or rapid experimentation. This course will also connect theories of innovation and various models, explaining innovation success with actionable knowledge for industry practice.

Besides the online lectures, participants will engage in a series of individual and group exercises that will help deepen their understanding of the topic at hand. Real-life case studies and examples from companies will be used to help participants better prepare for actual situations. In addition, the concepts will be discussed in relation to their theoretical grounding in academic literature.

This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.

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