Digital Branding and Engagement

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9/10 stars
based on  77 reviews
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Cost FREE , Add a Verified Certificate for $99
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Course Details

Cost

FREE,
Add a Verified Certificate for $99

Upcoming Schedule

  • In Session

Course Provider

edX online courses
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be tau...
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

Provider Subject Specialization
Sciences & Technology
Business & Management
22694 reviews

Course Description

Want to learn how to get people to engage with your brand, but not sure where to begin?

Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.

In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.

This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to ...

Want to learn how to get people to engage with your brand, but not sure where to begin?

Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.

In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.

This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

Reviews 9/10 stars
77 Reviews for Digital Branding and Engagement

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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Student

10/10 starsCompleted
3 years, 7 months ago
Fantastic! The course allows you to update and change interactively ideas! The course content is current. News, stocks, marks and comments are very good! I was very pleased with the course and the quality of the material! Congratulations at Curtin!
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Joshua Osadiaye profile image
Joshua Osadiaye profile image
10/10 starsCompleted
  • 0 reviews
  • 0 completed
9 months, 3 weeks ago
Well, for me I enjoyed the course. It was really insightful and it helped in my just concluded pitch project for my company. The content is current, the assignments were really engaging, the interactive idea sharing in the group chat was really a good one. I also loved the fact that it was self-paced
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Naveen K G profile image
Naveen K G profile image

Naveen K G

10/10 starsCompleted
1 year, 5 months ago
An amazing course for somebody who already knows about digital marketing. The 1 month course gives you enough material to keep munching on for a year. Really helped me expand my understanding.
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jony khank profile image
jony khank profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
1 year, 9 months ago
This is very important for us with success professional career.the content and course instructor are good and content is sufficient I think which are more important.
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Sergiu profile image
Sergiu profile image
2/10 starsCompleted
  • 15 reviews
  • 14 completed
1 year, 9 months ago
Course content is very vague and anecdotal, no real substance behind any of the claims stated in the course. This is definitely not a university level course and more of a self-promotion of the course designers and their affiliated companies.
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DV Nel profile image
DV Nel profile image

DV Nel

10/10 starsCompleted
1 year, 9 months ago
I tend to disagree with a few of the reviews on this course. I personally did not have a lot of knowledge or experience in the field of Digital Branding, and I found this course to be quite comprehensive and well presented. The content included good examples of Digital Branding, and I would imagine that even if you worked in the Digital Marketing landscape, you could still take away some valuable case studies of successful brand campaigns used in the modules. Some of the materials and interviews were a bit older, but had withstood the test of time and remained quite relevant for 2018 in my opinion. The modules even featured Google+ activities and a community page where you could read and comment on your fellow peers' findings. At first I was quite apprehensive to participate, but I soon took to it quite well and even found myself enjoying the community and uniqueness of ideas buzzing around. I found the course rather e... I tend to disagree with a few of the reviews on this course. I personally did not have a lot of knowledge or experience in the field of Digital Branding, and I found this course to be quite comprehensive and well presented. The content included good examples of Digital Branding, and I would imagine that even if you worked in the Digital Marketing landscape, you could still take away some valuable case studies of successful brand campaigns used in the modules. Some of the materials and interviews were a bit older, but had withstood the test of time and remained quite relevant for 2018 in my opinion. The modules even featured Google+ activities and a community page where you could read and comment on your fellow peers' findings. At first I was quite apprehensive to participate, but I soon took to it quite well and even found myself enjoying the community and uniqueness of ideas buzzing around. I found the course rather engaging and fun to take, and I have to say that I truly learned something new.
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student

2/10 starsCompleted
2 years, 1 month ago
Please Update the links and articles you refer to. Many are obsolete. Using 2012'interviews for this type of fast evolving topic is a lack of professional ethics.
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Alen Tincani profile image
Alen Tincani profile image

Alen Tincani

10/10 starsCompleted
2 years, 4 months ago
Great! I found this course well organized, fluid, good contents and make digital branding and engagement easy to understand. I believe it'd be a good point to start diving into Digital marketing (such as entry level). I would suggest to add more updated reference materials because they were all dating from before 2014. As you all really know the Digital Marketing is constantly changing.
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Student

8/10 starsCompleted
2 years, 5 months ago
The course is well structured and make digital branding and engagement easy to understand. It is a great start for entry level people. For people who are currently working in the industry may not find it useful though. Suggest to have more updated reference materials.
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2/10 starsCompleted
  • 2 reviews
  • 2 completed
2 years, 6 months ago
I think this course can give you an idea about digital branding if you have absolutely zero experience in the field. But if you have just a bit of experience, it's a waste of time. Even for the beginners and out-of-the-field learners, I found the content too shallow. The materials and references were really old. The quizzes were so easy that anyone who didn't take course get 60-70% just by common sense.
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Patricio Acosta profile image
Patricio Acosta profile image
10/10 starsCompleted
  • 0 reviews
  • 0 completed
2 years, 6 months ago
Excellent! The course is really clear and developed with fun and interactive activities. With this course you'll be able to overview and understand the content for becoming a digital marketing begginer and advance in your carrer with the next courses.
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student

10/10 starsCompleted
2 years, 7 months ago
Very excellent course with concepts such as Disagreement, listening, feedback etc. It requires teamwork to complete assignment unlike other courses. Will require deep analysis skills and doing the readings to obtain a passing grade. Overall a good course! Highly recommended if you are an international manager or have interest to be one 1
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Student

10/10 starsCompleted
2 years, 8 months ago
I've taken an other Mooc by Curtin University (Reputation Management in a digital World) I loved it so much that I enrolled again (just for the pleasure). As this other course, Digital Branding and Engagement is highly informative, a lot of documentation, I read almost all, I expanded my knowledge, I found it really interesting . i really really enjoyed be part of this mooc. Thank's a lot !
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Student

10/10 starsCompleted
2 years, 9 months ago
This course/Program giver you a great base for beginners to learn about it, and also great for experts to update and improve knowledge in the area. Definitely recomend it!
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Student

2/10 starsCompleted
2 years, 8 months ago
I went through the entire course. Unfortunately, this course lacks significantly in substance and quality. It is clear that the course serves as one long "Digital Marketing Promotion" for the professor's affiliated marketing companies/ organizations, and friends, or whoever pays her for it. Most of the reading content are linked articles to guest bloggers, and "industry experts" on various websites who are clearly pushing their own products and services. She has a particular affinity for the Company Mindshare. Similarly, many of the "educational" videos are the actual promos from various company's describing how great they are. Further, much of the content is based unsubstantiated, personal opinions. There is not much scientific data and evidence to back up most of the claims presented in the course. In fact, it runs in direct conflict with current evidence. The professor, woefully makes the case to justify aggressive social med... I went through the entire course. Unfortunately, this course lacks significantly in substance and quality. It is clear that the course serves as one long "Digital Marketing Promotion" for the professor's affiliated marketing companies/ organizations, and friends, or whoever pays her for it. Most of the reading content are linked articles to guest bloggers, and "industry experts" on various websites who are clearly pushing their own products and services. She has a particular affinity for the Company Mindshare. Similarly, many of the "educational" videos are the actual promos from various company's describing how great they are. Further, much of the content is based unsubstantiated, personal opinions. There is not much scientific data and evidence to back up most of the claims presented in the course. In fact, it runs in direct conflict with current evidence. The professor, woefully makes the case to justify aggressive social media marketing or her brand of "digital marketing". In fact, there is no clear link between social media marketing and increased sales, and especially profit. Especially with brands where customer engagement is not practical or even feasible, such as consumer home goods (can you imagine liking and following Kleenex or Cheerios in Facebook and Twitter?!). Companies and brands, whereas, customer affinity is not practical, would be wasting limited resources perusing an aggressive Digital Engagement and/or Social Media strategy. Obviously, completely ignoring this area is not ideal. There should be some consideration and resources, but the data just doesn't justify major expenditure in these ares. All in all, this was a lousy course. Not recommended.
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Student

10/10 starsCompleted
3 years, 1 month ago
This course is one of the best courses I got, the world is changing every day and ongoing to be digital, you should be aware of the ways and technologies as a marketer or having a business as this is so important to reach to your audience, thank you for the instructor and the provider for their great content, wish you all the best of luck and success
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Tamer Karam profile image
Tamer Karam profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 1 month ago
An Exceptional one, will have massive learning and knowledge with an outstanding Instructor - Prof. Sonia PS Try to commit a sufficient time to comprehend the contents appropriately. All the best
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Student

6/10 starsCompleted
3 years, 1 month ago
The course and the overall material was very interesting. Nevertheless, I wish some of the links and videos were updated to more current information (some of them were from 2014). The digital world is changing constantly and I think there is some new information we missed out on. Other than that it was a very good, and I definitely learned some new concepts that I will apply to my business.
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Tara Khatri profile image
Tara Khatri profile image

Tara Khatri

6/10 starsTaking Now
3 years, 3 months ago
Hello All, Now most of company and corporate are going to Digital world. We general people also starts our daily life form digital media. we must have knowledge about digital media and Branding if you want to make your brand stronger you must know the digital media. This course is about Digital Branding and Marketing so, it is very good for those marketer who want to build Strong Brand. Thank you.
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Student

10/10 starsCompleted
3 years, 6 months ago
I really enjoyed this course. It is great to have the transcript with the interview (especially for non English native speakers), however there were not available in the last module. The background music in the interview is a little annoying and sometimes too loud which makes it difficult to concentrate and understand what the person is saying.
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Student

10/10 starsCompleted
3 years, 7 months ago
As a Digital Marketing Strategist, I found this course highly beneficial and would recommend it to fellow colleagues. This course proved many assumptions as to how the trends in the world of digital marketing changing and evolving.
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Student

2/10 starsCompleted
3 years, 7 months ago
The content was really just links to other articles... that's it. That's not a course. I understand it's hard to teach 10,000 students but this did not seem at all comparable to a course in a university or even high school setting. I learned a little and put very little effort in, but easily got a 90%. I like my grade and would love to show it off, but I cannot justify spending $50 to certify a course I spent an hour on, total.
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Student

8/10 starsCompleted
3 years, 7 months ago
The course is very interesting and engaging the structure of the Modules are well organized and the content is up-to-date and the course helped me in my day to day work ..Thank you !
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Harold Quevedo profile image
Harold Quevedo profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 7 months ago
Was a great course to expand the knowledge about digital branding in this era. For me it is a great tool to expand me into the 2.0 bussiness. 100% recommended
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Umang Jhanwar profile image
Umang Jhanwar profile image

Umang Jhanwar

10/10 starsCompleted
3 years, 7 months ago
I liked everything about the course. It is highly informative and engaging, I got to learn a lot through all the interactive learning handouts and videos provided.
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Student

8/10 starsTaking Now
3 years, 7 months ago
Brings together key industry themes in a easy to understand and practical way - only hesitation is the google+ activities don't show up as complete instantaneously
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María R. González Palacios profile image
María R. González Palacios profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 11 months ago
I’ve taken quite a lot of MOOC’s and sometimes the information provided is vague and it’s just too much. This time I felt the information was highly informative, interesting and precise. As stated on a previous comment, it’s not easy to search all of this content, so it was actually awesome to find this course. I liked the interviews and the reading material provided was very helpful. I would definitely enroll to another MOOC that’s related to this one or from Curtin University. I really enjoyed it. Thank You.
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shiva subba profile image
shiva subba profile image

shiva subba

7/10 starsTaking Now
3 years, 8 months ago
I had came to know about this site as a reference. Does this course gonna help me to get a job as digital marketer.
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Student

10/10 starsCompleted
3 years, 10 months ago
Beautifully put together, You will learn new things constantly. New information, and great amount of examples. Definitely a pass if you complete everything that is asked for.
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student

6/10 starsTaking Now
3 years, 11 months ago
thanks to offering such course, can you please before this course you offer simple Brand Management, in which we can learn about fundamental or basic knowledge about Brand management.
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.