Digital Branding and Engagement

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9/10 stars
based on  77 reviews
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Cost FREE , Add a Verified Certificate for $99
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Course Details

Cost

FREE,
Add a Verified Certificate for $99

Upcoming Schedule

  • In Session

Course Provider

edX online courses
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be tau...
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

Provider Subject Specialization
Sciences & Technology
Business & Management
22464 reviews

Course Description

Want to learn how to get people to engage with your brand, but not sure where to begin?

Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.

In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.

This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to ...

Want to learn how to get people to engage with your brand, but not sure where to begin?

Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.

In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.

This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

Reviews 9/10 stars
77 Reviews for Digital Branding and Engagement

Ratings details

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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Bianca Janet profile image
Bianca Janet profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 9 months ago
Fantastic and engaging course in digital branding. More courses please on this and related topics (digital marketing etc). I liked that it had both practical and question and answer assignments. The exmples and interviews were very informative. The course wasn't too long and neither were the modules. Thank you.
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Sean Flannagan profile image
Sean Flannagan profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 9 months ago
This course was excellent, much more detailed than I thought and Sonia clearly has an understanding of how to deliver online training that is easy to follow. Thanks.
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Stanley Ujah profile image
Stanley Ujah profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 8 months ago
This course was highly very educative and very informative, i really enjoyed this course, the information i got from this course is very functional and has a very high level of applicability, i would definitely enroll for a related course ,most especially from the same instructor.
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Student

10/10 starsCompleted
3 years, 8 months ago
This course was wonderfully put together with quality content and the concepts were presented in an easily understandable format. I completed it feeling like I had gained a much better understanding of marketing and branding in the digital space. I've already began implementing some of the lessons learned from the Digital Branding and Engagement course. I would take a second course building on the principles of the first, if offered.
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Fabrizio Constanza profile image
Fabrizio Constanza profile image
10/10 stars
  • 1 review
  • 0 completed
3 years, 9 months ago
Excellent course, As a design consultant company, we are getting requests from companies to consult in themes related to marketing campaigns. Clients seem to feel the shift to consumer control, and inefficiency in paid media campaigns. yet they could not clearly verbalized. The course helped me to educate them in the matter.
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Student

10/10 stars
3 years, 9 months ago
Hi there. Thanks so much for a great course. I have been in public relations, communication and marketing for over 25 years and was a little bit cynical about how much I would learn but found I learnt quite a bit. It forced me to think about things more deeply and I loved looking at all the examples listed by other students on the Google+ Community. I am presently working as a marketing consultant to AdelaideX so really needed to complete a course to understand the learner experience so this was great.
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Student

10/10 starsCompleted
3 years, 9 months ago
I had never taken any marketing courses in school or anything but I do work in the marketing field. I have been working in the field for 5 years. I learn something new on just about every slide in every module. Everything I am learning I am also able to apply directly to my work. This course provides you a good enough background about marketing for you to be able to take the information and run with it professionally. I can't say enough great things about the course! It was awesome!
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Student

8/10 starsCompleted
3 years, 9 months ago
Hi Guys, Feedback for the Curtin produced interviews and videos - PLEASE fix the audio!! It was horrendous! I couldn't listen to the videos and just either skipped over these parts, or read the transcript. I think you either didn't use a lapel mic/boom mic, or used the in camera mic, which is gave the bad audio. Absolutely a blemish on an otherwise great course. And really brand damaging for Curtin, when you're talking about online content production! One other thing with the Curtin produced videos - please don't ask every interviewee to state their name and the place they work at the beginning of every video, very amateurish! Use the name supers which state name, position title and company. It saves time on the video as well. Considering the average viewer only watches less than 2mins of video, some of the longer interviews should've been cut down for brevity and ease of use by students/viewers. The examples were good - g... Hi Guys, Feedback for the Curtin produced interviews and videos - PLEASE fix the audio!! It was horrendous! I couldn't listen to the videos and just either skipped over these parts, or read the transcript. I think you either didn't use a lapel mic/boom mic, or used the in camera mic, which is gave the bad audio. Absolutely a blemish on an otherwise great course. And really brand damaging for Curtin, when you're talking about online content production! One other thing with the Curtin produced videos - please don't ask every interviewee to state their name and the place they work at the beginning of every video, very amateurish! Use the name supers which state name, position title and company. It saves time on the video as well. Considering the average viewer only watches less than 2mins of video, some of the longer interviews should've been cut down for brevity and ease of use by students/viewers. The examples were good - global but also Australian and current.
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10/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 10 months ago
Thank you for offering this course. I found it to be very interesting and enlightening. So much has changed in the marketing spectrum since I left varsity, and I was rather unaware of it, now I have a much better knowledge base of these changes as well as how to utilize digital branding in the future. The course was relative, interesting and well researched. It's not easy sourcing all that information. So it was great to find it in one location and have it delivered in a great package.
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10/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 9 months ago
Hello to All, 15 years ago as a uncut and un-edited talk show host - bringing, Brands, retailers, distributors and consumers on air in London I understand the concept and importance of Behavioural Marketing. For me, with no digital experience the course content is sufficient and easy to understand. The time allocated was sufficient and the extension of another week is very well appreciated. Instructor and the Youtube interviews were helpful. The links about services and tools providers gives the opportunity to explore. Curtin and edX can repeat the course because most of the participants may recommend. I will recommend to friends on the flexible opportunity to follow the this course anytime on the move from anywhere.
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Student

10/10 starsCompleted
3 years, 9 months ago
I really learned a lot from this course about digital marketing. Interviews were really helpful in putting perspective to the theories being discussed. The reading materials were also helpful!
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Student

8/10 starsCompleted
3 years, 9 months ago
Most case studies, interviews and content were insightful. Some part are debatable. For example the point Facebook likes helps search in the SEO strategies part. Overall, an active community with lots of interesting discussions.
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Student

10/10 starsCompleted
3 years, 9 months ago
Excellent content. Very well structured and resourceful. The instructor was great, but the sound of the videos when Sonia appeared was not that high quality. It sounded to bassed.
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Student

10/10 starsCompleted
3 years, 9 months ago
Information provided and the interviews were very helpful. The readings and google+ activities also helped me gain more ideas about paid, owned, and earned media.
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Student

10/10 starsCompleted
3 years, 9 months ago
This was an interesting and engaging course which everyone with even a vague interest in the subject should take. It left me hungry for more! Highly recommended
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Arjoon Mehra profile image
Arjoon Mehra profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 9 months ago
The course was great! It touched the attributes that any and everyone can easily connect with. The overall approach was as such that even if one is not a marketing professional, they can easily relate to the course content and enjoy the lectures! I really liked how all the three modules of digital engagement were explained. it was systematic and cohesive. Would love to see an extension to this course.
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Student

10/10 starsCompleted
3 years, 9 months ago
Great course, excellent way to evaluate and the structure follows a natural flow regarding content! I feel more and more motivated while doing it. The examples provided and the optional reading were also great.
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Student

10/10 starsCompleted
3 years, 9 months ago
This was my first time using edX.org courses and I am happy to have spent time in learning. Course was clear, providing examples, references, videos. I like the interaction between members of the course community. I am looking forward to join a similar course by edX
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Student

8/10 starsCompleted
3 years, 9 months ago
It was my first learning exp at edx. i found this course very useful, as social marketing is not only limited to MNCs. A lot of small brands are using it. and before starting a campaign, prior knowledge is mandatory. The content was good but it could have been better if some worldwide examples can be included.
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Student

8/10 starsCompleted
3 years, 9 months ago
I like this course but I think you can improve it without mentioning too many examples from Australia, I think it would be more interesting if it has more Worldwide examples. Also I don't like the video you posted about Influencers, I'm an influencer and believe me that's is the worst when it's your profession and brands don't want to pay you for your work. Influencers it's a new profession that should be respected and payed.
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Student

10/10 starsCompleted
3 years, 9 months ago
Thank you This has been a brilliant course and I am pleased to say there have been several high lights and some disappointments too. I am sure that provided the MOOC is kept up to date it could be run at least once a year. High Lights Very pleased to achieve 100% in the first quiz, and 90% in the second and fourth quiz. Downloads detailing the module are excellent; particularly when highlight the parts in still form from the video’s in the particular module. This was very helpful for revision before the quiz. Length of the MOOC was just about right in 4 weeks – I complete about 6 MOOC’s a year and this focal point for my lifelong learning. MOOC’s that last 4 to 6 weeks are ideal and my favourite subjects for research and learning are about creativity, innovation and change. Looking at Digital in the marketing area was probably outside my comfort zone! Disappointments too Disappointed that I only achieved 70% in the third qu... Thank you This has been a brilliant course and I am pleased to say there have been several high lights and some disappointments too. I am sure that provided the MOOC is kept up to date it could be run at least once a year. High Lights Very pleased to achieve 100% in the first quiz, and 90% in the second and fourth quiz. Downloads detailing the module are excellent; particularly when highlight the parts in still form from the video’s in the particular module. This was very helpful for revision before the quiz. Length of the MOOC was just about right in 4 weeks – I complete about 6 MOOC’s a year and this focal point for my lifelong learning. MOOC’s that last 4 to 6 weeks are ideal and my favourite subjects for research and learning are about creativity, innovation and change. Looking at Digital in the marketing area was probably outside my comfort zone! Disappointments too Disappointed that I only achieved 70% in the third quiz should have done better While some of the downloads in module have been excellent, the ones that were just a record of video in word form were very poor – such a shame when standards have been so high. There is tendency with MOOC providers to under estimate the time required to complete the course, stating for instance – time for study 3 hours per week. I am dyslectic a slow reader and I find usually I have to spend double the time indicated. Found the addition references at end of each module very useful to build a greater understanding of the subject. Unfortunately these have not always been checked before the start the MOOC. With WQMMA the page had been removed so it needs additional research to find out more! Nigel
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Claes Kalderén profile image
Claes Kalderén profile image
8/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 9 months ago
Really useful course with very good content. Well balanced and lots of interesting reads and videos. I recommend everyone to take this class. Perhaps only thing is that a small number of the white papers etc are a little outdated and needs to be refreshed. I am glad that I took this course and all the important things I have learned.
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Student

10/10 starsTaking Now
3 years, 9 months ago
I must be very factual with the instructor of this course, the course and the resources deployed here for students is very useful and helpful. I also appreciate the fact that student are being given practical work to do which for me has really helped me. I am currently making use of the materials I have with me including the videos.
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Student

10/10 starsCompleted
3 years, 9 months ago
I almost got a perfect 100% score, but missed one question in the quiz! This was more of a refresher course for me, but I found the course informative and helpful as I enter a new digital marketing role. I found the collaboration on Google+ a great tool to learn about campaigns from all over the world. Thank you Sonia and edX.
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Student

10/10 starsCompleted
3 years, 9 months ago
The course exceeded my expectations. Plenty of information, articles and well explained by the experts interviewed. The course covered all the areas outlined in the content and allowed us to understand the basis of the complex world of digital marketing, branding and engagement technics.
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Diane Dreyfus profile image
Diane Dreyfus profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 9 months ago
A most excellent survey of the New Media..The content was varied and relevant...I was particularly suprised to learn that healthcare was in the social media game.. The lecturer's accents were difficult to for American English listeners but other than that the transcripts were useful..I used musch of this to teach high schollers in Guatemala about Media..Thank you for the depth of this Survey Course. PS I missed the Question on If a viral Ad has done it's job...In "old School" fashion Istill think increased sales beat aimless traffic to my site...
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student

9/10 starsCompleted
3 years, 9 months ago
I learned new things from the first module. You learn exactly what the course has in its description, I really enjoyed it!!!!
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10/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 9 months ago
I have had a long time affinity for marketing. This course was my first real encounter with an opportunity to further some of my knowledge and formalize it. The content was excellent, logical and practical for me to apply. The instructor did a great job. Sonia helped create an environment where I was inspired to learn and likewise the edX platform was easy to use! I would highly recommend this course.
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8/10 starsCompleted
  • 1 review
  • 1 completed
3 years, 9 months ago
This is one of the well designed and developed courses that has wetter my appetite for digital marketing. Through my interaction with content and activities, I realised how little knowledge continues to limit the growth of my company. I learned a lot to influence a marked change in my marketing approach.
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Student

10/10 starsCompleted
3 years, 9 months ago
As an experienced traditional marketer I really enjoyed learning how digital technology has expanded the potential of marketing fundamentals. I found the material easy to digest, enjoyed the useful links and interviews, and feel as though I have learned a lot. I do, however, feel as though the course needed 6 hours of time per week as opposed to the estimated 2 hours a week in order to read and understand all the material presented.
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.