Entrepreneurship 101: ¿Quién es tu cliente?

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9/10 stars
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Cost FREE
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Course Details

Cost

FREE

Upcoming Schedule

  • On demand

Course Provider

edX online courses
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be tau...
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

Provider Subject Specialization
Sciences & Technology
Business & Management
22217 reviews

Course Description

El bootcamp es un programa intensivo de enseñanza en emprendimiento de una semana que te desafía a iniciar tu empresa en 5 días. El Bootcamp te ofrece una oportunidad única para recibir mentoría por parte de profesores y alumnos emprendedores del MIT, así como inversionistas mientras inicias tu nueva trayectoria como emprendedor.

El curso no es solo para los que piensan asistir al Bootcamp. Si tienes una idea de negocios pero no sabes cómo avanzar, este curso te ayudará de manera inmensurable ya sea si piensas continuar al Bootcamp o no.

Así como aprenderás en este curso, ir de una idea a un negocio, necesitarás un cliente que pague. Suena desalentador? Está bien – hay un método sistemático para que logres conseguir clientes que paguen. Específicamente, al terminar Emprendimiento 101, tu tendrás las habilidades para:

  • Realizar Segmentación de Mercado
  • Seleccionar a tu Mercado de Cabeza de Playa
  • Desarrollar tu Perfil de ...

El bootcamp es un programa intensivo de enseñanza en emprendimiento de una semana que te desafía a iniciar tu empresa en 5 días. El Bootcamp te ofrece una oportunidad única para recibir mentoría por parte de profesores y alumnos emprendedores del MIT, así como inversionistas mientras inicias tu nueva trayectoria como emprendedor.

El curso no es solo para los que piensan asistir al Bootcamp. Si tienes una idea de negocios pero no sabes cómo avanzar, este curso te ayudará de manera inmensurable ya sea si piensas continuar al Bootcamp o no.

Así como aprenderás en este curso, ir de una idea a un negocio, necesitarás un cliente que pague. Suena desalentador? Está bien – hay un método sistemático para que logres conseguir clientes que paguen. Específicamente, al terminar Emprendimiento 101, tu tendrás las habilidades para:

  • Realizar Segmentación de Mercado
  • Seleccionar a tu Mercado de Cabeza de Playa
  • Desarrollar tu Perfil de Usuario Final
  • Calcular el Tamaño de tu Mercado Alcanzable Total
  • Entender la Persona de tu Cliente

Emprendimiento 101 está basado en casos de estudio de empresas del MIT y sus fundadores. A través de ellos, serás expuesto a la innovación en aplicaciones móviles, impresión 3D, electrónica de potencia, desarrollo internacional, relojería, y más. En el proceso tú aprenderás cómo entrevistar potenciales clientes, entender las diferencias cruciales entre análisis de mercado de arriba hacia abajo y de abajo hacia arriba, y desarrollar un marco de referencia estratégico para decidir qué mercados perseguir para tu producto o servicio.

Este curso es particularmente útil para:

  • Emprendedores corporativos construyendo una nueva línea de producto;
  • Científicos e ingenieros comercializando una nueva tecnología;
  • Emprendedores cuyas innovaciones han creado mercados radicalmente nuevos.

Este curso es igualmente valioso para estudiantes que buscan empezar su jornada emprendedora, educadores, y, especialmente, antiguos emprendedores, que están empezando a enseñar emprendimiento.

Además, este curso es relevante para responsables políticos que están trabajando para energizar los ecosistemas de innovación en sus regiones.

Finalmente, es grandioso tomar Emprendimiento 101 como un equipo, ya que el curso les dará un marco común para tomar decisiones, sentando las bases para su éxito a largo plazo.

Reviews 9/10 stars
5 Reviews for Entrepreneurship 101: ¿Quién es tu cliente?

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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MAURICIO RUBIANO profile image
MAURICIO RUBIANO profile image

MAURICIO RUBIANO

10/10 starsCompleted
1 year, 11 months ago
EXITOSA ANOMALÍA ESTADÍSTICA: GRACIAS A ESTE CURSO CONVERTÍ MI PROYECTO DE REAL STATE EN UNA EXITOSA ANOMALÍA ESTADÍSTICA PUES DISEÑÉ Y CONSTRUÍ PARA EL CLIENTE; EL GERENTE FUÉ EL CLIENTE. El examen final fué un desafío muy interesante por encima de la obviedad. Además voy a MIT el próximo 6 de julio pues dentro de los textos y experiencias de otros emprendedores MIT se hace una realidad accequible para todos... Espero que mis hijos consideren MIT dentro de sus posibilidades.
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Gabriel Vallejo profile image
Gabriel Vallejo profile image

Gabriel Vallejo

8/10 starsCompleted
2 years ago
Many new entrepreneurs think they have a very good business idea. However, the most important thing is to know if your future customers also think that your product or service is great. So, you have to know very well how our customers think about a product or service. This course is very good. The content is very good and convenient for entrepreneurs. We can learn from other entrepreneurs that they are presented during the course. Mr. Bill Aullet explains the concept in a simple and easy way. I learned a lot from him. I'm a business consultant for entrepreneurs. So I congratulate him because he is a very good entrepreneur and a professor with a lot of experience. Thank you to the Massachusetts Institute of Technology.
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student profile image
student profile image

student

10/10 starsCompleted
3 years, 4 months ago
Very professional course, really I got many thing that i didn't know it before Million thanks for every one that participate in this work
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Claudio Felicioli profile image
Claudio Felicioli profile image
6/10 starsCompleted
  • 58 reviews
  • 58 completed
3 years, 5 months ago
More like art than science, it's hard to evaluate the content of an Entrepreneurship course. The views presented are quite well accepted general principles but not much more than this. The course content and the cases of study (interesting interviews to young entrepreneurs) mostly represent a very specific way of thinking (customer interviews, social value, starting with small highly characterized niche markets), omitting any valuable confrontation with different ways of planning and running startups. Even with all my critics to the content, I like this course a lot: the videos are fast and nice, the teaching style is good, the interviews are very informative.
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Neil R profile image
Neil R profile image

Neil R

10/10 starsCompleted
3 years, 7 months ago
As is probably typical of engineers; I was somewhat sceptical of many of the business courses. So my initial motivation was the $1,000 that AWS was kindly providing; and was hoping that I'd also learn something along the way. I was pleasantly surprised that I have found the class to be very interesting and immediately useful. Each of the steps was clearly explained along with the motivations for the approaches; illustrated with good examples. I highly recommend getting the book; it made the class a lot more efficient for me. The peer assessment; was hit and miss; with some seemingly random marks with no explanations. Anyways; I highly recommend taking this course; I think you will be convinced of its usefulness after just a few lectures (I highly recommend downloading the free first two chapters; as a supplementary (if not primary) material).
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.