Introduction to Business for Analytics

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FREE

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edX online courses
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be tau...
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

Provider Subject Specialization
Sciences & Technology
Business & Management
22120 reviews

Course Description

This course provides students and professionals in the analytics field with an accelerated introduction to the basics of management and the language of business.

The objective is to enhance an analytics-focused learner's effectiveness in the business world. Designed for students who possess little background in business, the course provides an introduction to the types business issues and problems that challenge management teams today.

The course is taught as a series of business disciplinary modules. The professors who teach the modules represent a diversity of functional areas, including accounting, finance, marketing, international marketing, industry analysis, and business strategy.

Topics covered include:

  • basic accounting principles and theory
  • financial statement formats, usage and analysis
  • cost accounting, variance analysis, and the use of accounting data for decision making
  • capital structure and financial ...

This course provides students and professionals in the analytics field with an accelerated introduction to the basics of management and the language of business.

The objective is to enhance an analytics-focused learner's effectiveness in the business world. Designed for students who possess little background in business, the course provides an introduction to the types business issues and problems that challenge management teams today.

The course is taught as a series of business disciplinary modules. The professors who teach the modules represent a diversity of functional areas, including accounting, finance, marketing, international marketing, industry analysis, and business strategy.

Topics covered include:

  • basic accounting principles and theory
  • financial statement formats, usage and analysis
  • cost accounting, variance analysis, and the use of accounting data for decision making
  • capital structure and financial analysis techniques
  • methods of valuating entrepreneurial ventures, sources of entrepreneurial capital
  • the marketing mix (product, price, promotion, and place) and strategic considerations in market planning
  • fundamentals of industry analysis, business strategy formulation, and the use of innovation as a competitive weapon.
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