Introduction to Marketing

Provided by:
9/10 stars
based on  89 reviews
Provided by:
Cost FREE , Add a Verified Certificate for $150
Start Date Upcoming

Course Details

Cost

FREE,
Add a Verified Certificate for $150

Upcoming Schedule

  • Upcoming

Course Provider

edX online courses
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be tau...
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

Provider Subject Specialization
Sciences & Technology
Business & Management
24288 reviews

Course Description

Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.

Learn through award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals.

This course is for anyone interested in marketing.

Reviews 9/10 stars
89 Reviews for Introduction to Marketing

Ratings details

  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars

Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

Sort By
Sri Kavya Palla profile image
Sri Kavya Palla profile image

Sri Kavya Palla

10/10 starsCompleted
1 week, 4 days ago
If you're interested in learning marketing and actually know nothing about it. I highly recommend you take this. This course covers everything you need to start with. It equips you with the right foundation you need.
Was this review helpful? Yes0
 Flag
Anna Zubtsova profile image
Anna Zubtsova profile image

Anna Zubtsova

10/10 starsCompleted
2 weeks ago
It was an excellent introduction for me! Highly recommend this course for those who just have started studying marketing or are interested in this topic. Thank you
Was this review helpful? Yes0
 Flag
Enes Talha Gürgen profile image
Enes Talha Gürgen profile image

Enes Talha Gürgen

10/10 starsCompleted
1 month, 1 week ago
It was an excellent experience for me. Every week was a new adventure, and the stories and case studies truly expand my perspective and knowledge. I highly recommend taking this course if you want introductory information about marketing.
Was this review helpful? Yes0
 Flag
Clo P profile image
Clo P profile image

Clo P

10/10 starsCompleted
1 month, 2 weeks ago
This course was a great introduction, well presented and an amazing approach to marketing. Well explained with examples, videos and text. Highly recommend.
Was this review helpful? Yes0
 Flag
Uyen Phan profile image
Uyen Phan profile image

Uyen Phan

10/10 starsCompleted
1 month, 3 weeks ago
i completed the free version because i will take an intro to marketing class in uni next semester. i think the examples are really helpful and the way the instructors pick them up in other videos to connect everything. i hope this course will bring me a little bit ahead of what will await me at uni. however, i think doing the certificate version of the course will be more helpful because the free version doesnt let you take part in discussions, homework, activites.
Was this review helpful? Yes0
 Flag
Jhoel Alexander Callisaya Menacho profile image
Jhoel Alexander Callisaya Menacho profile image
10/10 starsCompleted
  • 0 reviews
  • 0 completed
1 month, 3 weeks ago
Unlike other courses, this course gives you examples and experiences that help you understand and get into the subject in an easy and entertaining way.
Was this review helpful? Yes0
 Flag
Geeno George profile image
Geeno George profile image

Geeno George

10/10 starsCompleted
1 month, 4 weeks ago
Well honestly,this was really helpful to understand marketing as a subject t, in a. Internationally relevant manner.I did my MBA in marketing already some few years back and I am no alien to this subjects.I did to refresh my memories and knowledge from basics.In that way I must say this was really helpful.Abig wow to the team of instructors and supporters.
Was this review helpful? Yes0
 Flag
Rachel P profile image
Rachel P profile image

Rachel P

10/10 starsCompleted
2 months ago
The short, bite-sized lectures made this course engaging and fun to take. I didn't feel like it dragged at all, like I have with other courses. I rated the difficulty level a 2 out of 5, but that doesn't mean it was boring at all. The professors are both great, the content is made to be very exciting, and I would recommend it to anyone who doesn't know anything about marketing. The only downside is that I'm not sure of the integrity of peer-graded course assignments and would have loved to have heard from someone with authority, but because these assignments were only 30% of the overall grade it didn't bother me that much. I think all online learning is kind of like that.
Was this review helpful? Yes0
 Flag
Kennetta profile image
Kennetta profile image

Kennetta

8/10 starsCompleted
2 months, 1 week ago
The Professors were great. Very engaging and attempted to draw a clear path for students to understand and implement. They presented some interesting tools and real world examples. The only downside is if you have questions about any of the course material, there is no way of getting a response. For instance I saw where someone was completely confused and wanted help--I, too, did not quite get that lesson as it was above my head--the course did not go far enough to allow non-marketers to fully grasp some of the tools that they discussed, while corporate marketing professionals had no problem. Also, you can't truly interact with other students. Some are ahead or behind you. However, I would take another course from these 2 professors as they made it very interesting. I wanted a certificate, however, I audited because of my budget.
Was this review helpful? Yes0
 Flag
Fahmy Mohamed profile image
Fahmy Mohamed profile image

Fahmy Mohamed

10/10 starsTaking Now
2 months, 1 week ago
This course taught me with both real stories and practical tools , so it will benefit the beginner people very well, they used many different stories and engage with you so you think what to do if you got the same situation .
Was this review helpful? Yes0
 Flag
Sophie profile image
Sophie profile image

Sophie

8/10 starsCompleted
3 months ago
This course was great! I wanted to learn about marketing and see if it was an interest of mine before going to college. This course definitely grabbed my attention and I would love to learn more.
Was this review helpful? Yes0
 Flag
Student profile image
Student profile image

Student

10/10 starsCompleted
3 months ago
I very much enjoyed taking this course! The fact that it was self-paced helped to complete it on my own time. Having just started working in the Marketing field, this was a great introduction to Marketing and it has helped me when thinking about my day-to-day projects at work. I really enjoyed the course content and the set-up of real-world stories and explanation of textbook concepts in fun and interesting ways. Paul and Darren are great lecturers and the way the videos are recorded makes you feel like you're in the room with them! I highly recommend this course!
Was this review helpful? Yes0
 Flag
Magdalena Tolosa profile image
Magdalena Tolosa profile image

Magdalena Tolosa

10/10 starsTaking Now
3 months ago
I liked that my schedule was up to me so I could decide the time for work. The instructors Mr. Daryl and Mr. Paul, They were specific, perfectly clear and detailed quite easy to follow. They made me understand the whole course much better. Highly recommended!
Was this review helpful? Yes0
 Flag
Vellen profile image
Vellen profile image

Vellen

10/10 starsCompleted
3 months, 2 weeks ago
The lectures were so nice. The existence of real case studies, takeaways and discussions make the lessons more understandable. The lessons were up to date to the trends.
Was this review helpful? Yes0
 Flag
Filip profile image
Filip profile image

Filip

8/10 starsCompleted
3 months, 2 weeks ago
Lecturers are so nice. EdX is generally okay platform but has some UX issues. The content was appropriate. In the end, the course should go deeper, recommend more resources and discussions with peers haven't been as so interesting.
Was this review helpful? Yes0
 Flag
 profile image
 profile image

2/10 starsCompleted
  • 0 reviews
  • 0 completed
3 months, 3 weeks ago
the course is very dynamic, well organized and the explanations easy to understand; you can learn in you own pace, what is a great help if you have not much time.
Was this review helpful? Yes0
 Flag
htatkaungthant oo profile image
htatkaungthant oo profile image
10/10 starsCompleted
  • 0 reviews
  • 0 completed
3 months, 3 weeks ago
Teacher are all nice and they share clearly and understandable.. The story are so interested and i get idea from that story. If i have a chance i want this course to upgrade
Was this review helpful? Yes0
 Flag
 profile image
 profile image

10/10 starsCompleted
  • 0 reviews
  • 0 completed
4 months, 1 week ago
Shout out to all who contribute and who sacrifice to make this course available to many. It was substantial and meaningful. I really learn a lot "goodness gracious great balls of fire" KUDOS! I love it!
Was this review helpful? Yes0
 Flag
Lorraine Liu profile image
Lorraine Liu profile image

Lorraine Liu

8/10 starsCompleted
4 months, 3 weeks ago
Great fundamental course to study esp. for the ones without any marking knowledge. Through the course you could learn simple but very practical tools and also get to know very interesting cases shared. The combination of both are very helpful to understand the content in the end.
Was this review helpful? Yes0
 Flag
Kourtnee Lynch profile image
Kourtnee Lynch profile image

Kourtnee Lynch

10/10 starsCompleted
4 months, 3 weeks ago
Very easy and straightforward course with useful information for real world application. The course was organized, provided clear expectations and good optional reading articles for those participating in the free version. This course is a great way to decide if you want to further your learning in this topic or if what you learned can suffice to carry you on to the next level in your career. Either way, good luck!
Was this review helpful? Yes0
 Flag
Irilda Ferra profile image
Irilda Ferra profile image

Irilda Ferra

10/10 starsCompleted
5 months, 2 weeks ago
very well prepared and organised course. If someone wants to take the first steps into marketing, this is a great way to start with. Very understandable and efficient
Was this review helpful? Yes0
 Flag
sarah magdy profile image
sarah magdy profile image

sarah magdy

10/10 starsCompleted
5 months, 3 weeks ago
Great course lots and lots of information a good way to start learning about marketing. instructors were great I loved Darren stories a lot. thank you very much
Was this review helpful? Yes0
 Flag
Lou Pohl profile image
Lou Pohl profile image

Lou Pohl

10/10 starsTaking Now
5 months, 3 weeks ago
I loved this course. Darren and Paul are amazing to listen to. All content is in logical order. Especially for people who like to work structured and have logical transitions this course is perfect. Every topic starts with a short question to reflect on. Then you get a course overview and a story as an introduction. Then Paul usually goes and explains research methods and marketing methods based on the story Darren told. It is quite a bit of work though. Each of the 6 chapters took me about 6 to seven hours to complete.
Was this review helpful? Yes0
 Flag
Sebastián Ríos-González profile image
Sebastián Ríos-González profile image

Sebastián Ríos-González

10/10 starsCompleted
7 months, 1 week ago
Great methodology and very nice content as well. Good real life examples given by Darren and practical theoretical approach by Paul. Thank you very much.
Was this review helpful? Yes0
 Flag
 profile image
 profile image

10/10 starsCompleted
  • 1 review
  • 1 completed
7 months, 4 weeks ago
Perfect course to help you start a marketing career. Great examples to deepen your thinking and understanding. It makes clear all the parts that marketing is composed of and how a person can effectively use them to reach his goal.
Was this review helpful? Yes0
 Flag
Daniela C profile image
Daniela C profile image

Daniela C

10/10 starsCompleted
9 months, 3 weeks ago
The content is interesting and easy to understand, a great start for beginners, you can find extra material in the links and also they provide you with a glossary where you can easily find terms and acronyms. The instructors are very charismatic and well prepared, both have qualities that make the course easy and dynamic. They provide stories where you can see how the concepts apply in real case studies.
Was this review helpful? Yes0
 Flag
Sophie N profile image
Sophie N profile image

Sophie N

10/10 starsCompleted
9 months, 3 weeks ago
Very satisfied with the course. The content and the instructors were gery good and professional. Would reccomend to a friend. The stories were also an easy way to understand the definitions of marketing in more depth.
Was this review helpful? Yes0
 Flag
Pablo C profile image
Pablo C profile image

Pablo C

10/10 starsCompleted
9 months, 3 weeks ago
Really good course! The teachers were great and the content is very interesting. It is easy to complete and it is a great introduction for anyone interested in learning more about marketing.
Was this review helpful? Yes0
 Flag
 profile image
 profile image

10/10 starsCompleted
  • 0 reviews
  • 0 completed
9 months, 4 weeks ago
I love this course! it was simple to comprehend in all aspects, and I was so intrigued by the marketing stories at each module! I Can't wait to take more courses!
Was this review helpful? Yes0
 Flag
Antonia B profile image
Antonia B profile image

Antonia B

10/10 starsCompleted
10 months ago
It was great! It simple, easy to understand, the tutors were very intelligent and have a smart way of giving a lecture where everything they say is involved in our daily lives so it was exciting to continue until the end. It very helpful in understanding the basics.
Was this review helpful? Yes0
 Flag

Rating Details


  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars

Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.