Introduction to Marketing

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10/10 stars
based on  68 reviews
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Cost FREE , Add a Verified Certificate for $150
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Course Details

Cost

FREE,
Add a Verified Certificate for $150

Upcoming Schedule

  • Upcoming

Course Provider

edX online courses
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be tau...
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

Provider Subject Specialization
Sciences & Technology
Business & Management
24037 reviews

Course Description

Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.

Learn through award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals.

This course is for anyone interested in marketing.

Reviews 10/10 stars
68 Reviews for Introduction to Marketing

Ratings details

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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sarah magdy profile image
sarah magdy profile image

sarah magdy

10/10 starsCompleted
1 day, 15 hours ago
Great course lots and lots of information a good way to start learning about marketing. instructors were great I loved Darren stories a lot. thank you very much
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Lou Pohl profile image
Lou Pohl profile image

Lou Pohl

10/10 starsTaking Now
3 days, 2 hours ago
I loved this course. Darren and Paul are amazing to listen to. All content is in logical order. Especially for people who like to work structured and have logical transitions this course is perfect. Every topic starts with a short question to reflect on. Then you get a course overview and a story as an introduction. Then Paul usually goes and explains research methods and marketing methods based on the story Darren told. It is quite a bit of work though. Each of the 6 chapters took me about 6 to seven hours to complete.
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Sebastián Ríos-González profile image
Sebastián Ríos-González profile image

Sebastián Ríos-González

10/10 starsCompleted
1 month, 2 weeks ago
Great methodology and very nice content as well. Good real life examples given by Darren and practical theoretical approach by Paul. Thank you very much.
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10/10 starsCompleted
  • 1 review
  • 1 completed
2 months, 1 week ago
Perfect course to help you start a marketing career. Great examples to deepen your thinking and understanding. It makes clear all the parts that marketing is composed of and how a person can effectively use them to reach his goal.
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Daniela C profile image
Daniela C profile image

Daniela C

10/10 starsCompleted
4 months ago
The content is interesting and easy to understand, a great start for beginners, you can find extra material in the links and also they provide you with a glossary where you can easily find terms and acronyms. The instructors are very charismatic and well prepared, both have qualities that make the course easy and dynamic. They provide stories where you can see how the concepts apply in real case studies.
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Sophie N profile image
Sophie N profile image

Sophie N

10/10 starsCompleted
4 months ago
Very satisfied with the course. The content and the instructors were gery good and professional. Would reccomend to a friend. The stories were also an easy way to understand the definitions of marketing in more depth.
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Pablo C profile image
Pablo C profile image

Pablo C

10/10 starsCompleted
4 months ago
Really good course! The teachers were great and the content is very interesting. It is easy to complete and it is a great introduction for anyone interested in learning more about marketing.
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10/10 starsCompleted
  • 0 reviews
  • 0 completed
4 months, 1 week ago
I love this course! it was simple to comprehend in all aspects, and I was so intrigued by the marketing stories at each module! I Can't wait to take more courses!
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Antonia B profile image
Antonia B profile image

Antonia B

10/10 starsCompleted
4 months, 1 week ago
It was great! It simple, easy to understand, the tutors were very intelligent and have a smart way of giving a lecture where everything they say is involved in our daily lives so it was exciting to continue until the end. It very helpful in understanding the basics.
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Regina Nartey profile image
Regina Nartey profile image
10/10 starsCompleted
  • 0 reviews
  • 0 completed
4 months, 1 week ago
I loved it, easy to comprehend in all aspects and very easy to apply. Tutors were very great at telling stories and helping one think of ways to apply everything taught.
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Sylvia Sefia profile image
Sylvia Sefia profile image

Sylvia Sefia

10/10 starsTaking Now
5 months ago
Very well executed. It was broken down in a way that is perfect to understand. And both instructors were so great at it. I had no prior knowledge about marketing but now I know so much and am glad.
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Priyabrata Sinha profile image
Priyabrata Sinha profile image

Priyabrata Sinha

10/10 starsTaking Now
5 months, 1 week ago
Simply outstanding course: very easy-to-understand, entertaining, and a perfect mix of theory and examples. Both instructors were excellent and insightful, and there was never a dull moment. One of the best classes I have taken, and that includes both offline and online classes!
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john alves profile image
john alves profile image

john alves

10/10 starsCompleted
5 months, 2 weeks ago
excelente curso prático e objetivo, as gostei bastante das vídeo aulas, dos professores continuarei fazendo mais cursos e indico para meus amigos, um curso que mistura pratica e teoria com ótimos exemplos práticos.
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10/10 starsCompleted
  • 0 reviews
  • 0 completed
6 months ago
I completely recommend this course. It's one of the best courses I have ever taken online. The dynamic between the teachers was great, they mix theory with examples was very enjoyable.
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Ujjwal Bansal profile image
Ujjwal Bansal profile image

Ujjwal Bansal

10/10 starsCompleted
6 months ago
A must course for the beginners. The instructors are very good and have a very interesting way of teaching by mixing theory with proper examples. The examples provided are real life ones from different industries. The course flow is very transparent and appropriate.
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Tea Stilinovic profile image
Tea Stilinovic profile image

Tea Stilinovic

10/10 starsCompleted
8 months ago
I enjoyed this thoroughly. Teaching duo is dynamic with stories that come from real life examples and tools to introduce you to the world of marketing. I would recommend it to my friends :)
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S S profile image
S S profile image

S S

10/10 starsCompleted
1 year, 4 months ago
Well thought out and presented course! Easy to follow and understand. Paul and Darren have done an excellent job. Highly recommend this introductory course to anyone interested in marketing....
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Masaaki Ohno profile image
Masaaki Ohno profile image

Masaaki Ohno

8/10 starsCompleted
1 year, 5 months ago
Very insightful course and am perfectly satisfied with this. Paul and Darren surely gave me special knowledge and superb experience. Since I was not quite new with marketing, but a lot of concepts had enchanted me. I recommend those who are familiar with such this business language. I just feel like being spelled magic. Thank you, Paul and Darren, guys of UBCx.
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Joel Ansere profile image
Joel Ansere profile image

Joel Ansere

10/10 starsCompleted
1 year, 8 months ago
I really like the course and it has given me some basic ideas in marketing. I also like the fact that they used real-life events to make reference to whatever was discussed in the course
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Chao Huang profile image
Chao Huang profile image

Chao Huang

10/10 starsCompleted
1 year, 9 months ago
I learned the basic language about marketing after this course. The instructors did a great job in explaining the marketing terms. The stories and tools are easy to understand. This course is very useful for me.
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10/10 starsCompleted
  • 0 reviews
  • 0 completed
2 years, 1 month ago
One of the best courses I have ever enrolled in. I really loved that there are two great instructors, one is telling us very helpful and enjoyable stories, and the other one is analyzing these stories to explain the marketing tools. If there are more advanced courses in the marketing field with Darren Dahl, Paul Cubbon, I am sure that I will enroll in them too. Thank you very much for your time, efforts and support. The course is amazing and definitely, I would recommend it to my friends.
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NTIHEMUKA GRACE profile image
NTIHEMUKA GRACE profile image

NTIHEMUKA GRACE

8/10 stars
2 years, 2 months ago
All I can say is thank you for uplifting my marketing perspectives. And also I encourage my fellows who never completed the course to make more efforts for their own goods. And to those who didn't do the course before,just remember that we loose nothing by learning.no matter how significant or insignificant we think of the course.
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Samuel Mwangi profile image
Samuel Mwangi profile image

Samuel Mwangi

10/10 starsCompleted
2 years, 4 months ago
The use of stories to illustrate was helpful in bringing home the lesson learnt. I have learnt a couple of things which I intend to apply. Thanks a lot too for your time.
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Pamela Castañeda profile image
Pamela Castañeda profile image

Pamela Castañeda

10/10 starsCompleted
2 years, 4 months ago
I just finished taking this course and I am more than satisfied with it. Paul and Darren are great instructors and really know how to explain each concept. I do recommend this course to anyone because, as the title says, it is an introduction to marketing, which means non-marketers can easily understand (I am a graphic designer).
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10/10 starsCompleted
  • 1 review
  • 1 completed
2 years, 6 months ago
A real valuable course for me as a marketing beginner, interesting materials and instructors, proactive lectures, recommended for whoever new to marketing.
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O. B. profile image
O. B. profile image

O. B.

10/10 starsCompleted
2 years, 6 months ago
I really enjoyed taking this class and recommend it to others thinking of taking an introductory marketing class. As a fresh engineering graduate aspiring to work in the marketing industry, I learned the essential marketing tools and concepts. I learned about fundamental frameworks and examplary real-life cases. This is a great course if you want to unfold the complicated language and terminology that marketers use.
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student profile image

student

10/10 starsCompleted
2 years, 6 months ago
A great course. Loved the set-up with two lecturers, one telling stories and the other relating marketing tools to the stories and generalise. Also the activities and discussions were very interesting and relevant. Highly recommended for all interested in marketing, even with no prior knowledge of the subject.
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david amparan profile image
david amparan profile image

david amparan

10/10 starsCompleted
2 years, 6 months ago
Amazing Course!! they´re a good teachers, thanks for bring to us this big information!.. So excited for take more course about business or marketing.. Thank you paul and darrell
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10/10 starsTaking Now
  • 1 review
  • 0 completed
2 years, 7 months ago
This is a great course, and it allowed me to land a job as a marketing assistant towards the end of it (background in graphic design). I felt confident I could switch careers and it worked! Thank you Paul and Darren, and I want to learn more, marketing is fascinating.
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Vishvendra Singh Tomar profile image
Vishvendra Singh Tomar profile image

Vishvendra Singh Tomar

10/10 starsCompleted
2 years, 8 months ago
An excellent course with well crafted course content! If you are a novice to the marketing world, this is where you should catapult your marketing career.
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  • 5 stars
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  • 3 stars
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.