Introduction to Marketing

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9/10 stars
based on  52 reviews
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Cost FREE , Add a Verified Certificate for $150
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Course Details

Cost

FREE,
Add a Verified Certificate for $150

Upcoming Schedule

  • Upcoming

Course Provider

edX online courses
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be tau...
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

Provider Subject Specialization
Sciences & Technology
Business & Management
22376 reviews

Course Description

Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.

Learn through award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals.

This course is for anyone interested in marketing.

Reviews 9/10 stars
52 Reviews for Introduction to Marketing

Ratings details

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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S S profile image
S S profile image

S S

10/10 starsCompleted
2 months ago
Well thought out and presented course! Easy to follow and understand. Paul and Darren have done an excellent job. Highly recommend this introductory course to anyone interested in marketing....
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Masaaki Ohno profile image
Masaaki Ohno profile image

Masaaki Ohno

8/10 starsCompleted
3 months ago
Very insightful course and am perfectly satisfied with this. Paul and Darren surely gave me special knowledge and superb experience. Since I was not quite new with marketing, but a lot of concepts had enchanted me. I recommend those who are familiar with such this business language. I just feel like being spelled magic. Thank you, Paul and Darren, guys of UBCx.
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Joel Ansere profile image
Joel Ansere profile image

Joel Ansere

10/10 starsCompleted
6 months ago
I really like the course and it has given me some basic ideas in marketing. I also like the fact that they used real-life events to make reference to whatever was discussed in the course
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Chao Huang profile image
Chao Huang profile image

Chao Huang

10/10 starsCompleted
7 months, 2 weeks ago
I learned the basic language about marketing after this course. The instructors did a great job in explaining the marketing terms. The stories and tools are easy to understand. This course is very useful for me.
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10/10 starsCompleted
  • 0 reviews
  • 0 completed
11 months ago
One of the best courses I have ever enrolled in. I really loved that there are two great instructors, one is telling us very helpful and enjoyable stories, and the other one is analyzing these stories to explain the marketing tools. If there are more advanced courses in the marketing field with Darren Dahl, Paul Cubbon, I am sure that I will enroll in them too. Thank you very much for your time, efforts and support. The course is amazing and definitely, I would recommend it to my friends.
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NTIHEMUKA GRACE profile image
NTIHEMUKA GRACE profile image

NTIHEMUKA GRACE

8/10 stars
1 year ago
All I can say is thank you for uplifting my marketing perspectives. And also I encourage my fellows who never completed the course to make more efforts for their own goods. And to those who didn't do the course before,just remember that we loose nothing by learning.no matter how significant or insignificant we think of the course.
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Samuel Mwangi profile image
Samuel Mwangi profile image

Samuel Mwangi

10/10 starsCompleted
1 year, 1 month ago
The use of stories to illustrate was helpful in bringing home the lesson learnt. I have learnt a couple of things which I intend to apply. Thanks a lot too for your time.
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Pamela Castañeda profile image
Pamela Castañeda profile image

Pamela Castañeda

10/10 starsCompleted
1 year, 2 months ago
I just finished taking this course and I am more than satisfied with it. Paul and Darren are great instructors and really know how to explain each concept. I do recommend this course to anyone because, as the title says, it is an introduction to marketing, which means non-marketers can easily understand (I am a graphic designer).
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10/10 starsCompleted
  • 1 review
  • 1 completed
1 year, 4 months ago
A real valuable course for me as a marketing beginner, interesting materials and instructors, proactive lectures, recommended for whoever new to marketing.
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O. B. profile image
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O. B.

10/10 starsCompleted
1 year, 4 months ago
I really enjoyed taking this class and recommend it to others thinking of taking an introductory marketing class. As a fresh engineering graduate aspiring to work in the marketing industry, I learned the essential marketing tools and concepts. I learned about fundamental frameworks and examplary real-life cases. This is a great course if you want to unfold the complicated language and terminology that marketers use.
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student profile image

student

10/10 starsCompleted
1 year, 4 months ago
A great course. Loved the set-up with two lecturers, one telling stories and the other relating marketing tools to the stories and generalise. Also the activities and discussions were very interesting and relevant. Highly recommended for all interested in marketing, even with no prior knowledge of the subject.
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david amparan profile image
david amparan profile image

david amparan

10/10 starsCompleted
1 year, 4 months ago
Amazing Course!! they´re a good teachers, thanks for bring to us this big information!.. So excited for take more course about business or marketing.. Thank you paul and darrell
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10/10 starsTaking Now
  • 1 review
  • 0 completed
1 year, 5 months ago
This is a great course, and it allowed me to land a job as a marketing assistant towards the end of it (background in graphic design). I felt confident I could switch careers and it worked! Thank you Paul and Darren, and I want to learn more, marketing is fascinating.
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Vishvendra Singh Tomar profile image
Vishvendra Singh Tomar profile image

Vishvendra Singh Tomar

10/10 starsCompleted
1 year, 5 months ago
An excellent course with well crafted course content! If you are a novice to the marketing world, this is where you should catapult your marketing career.
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Eman Ismael profile image
Eman Ismael profile image

Eman Ismael

8/10 starsCompleted
2 years ago
It's the perfect course for the beginners in marketing, the instructors are professional. I had been lucky to find this course.
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Brijesh Kapadia profile image
Brijesh Kapadia profile image

Brijesh Kapadia

10/10 starsCompleted
2 years ago
This is a great course. Met all my expectations, wonderful exposure. The instructor were extra ordinary. Especially Darren, loved all his stories.
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Lomis Chen profile image
Lomis Chen profile image

Lomis Chen

9/10 starsCompleted
2 years, 1 month ago
Coming from an engineering background, I would say that this course is definitely on the other end of the spectrum of what I'm used to. I loved this course! I catch myself logging onto edX everyday wanting to learn more and more about it! The course content is concise and yet insightful. It delivered the key concepts very well. I loved the story telling part. Most importantly, it did not feel like a course at all. It was more of youtube style entertainment to me. One piece of critical feedback is that I wish there's more suggested reading/material so I could learn more about the topic. I highly recommend this course to anyone who wishes to look into marketing
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Asmaa Essam profile image
Asmaa Essam profile image

Asmaa Essam

10/10 starsCompleted
2 years, 1 month ago
thank you so much for this useful course it's my first marketing course and because of this course i want to learn more about marketing .
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Anna Kalashnikova profile image
Anna Kalashnikova profile image
10/10 starsTaking Now
  • 4 reviews
  • 3 completed
2 years, 1 month ago
This is the best course I have taken so far. Absolutely loved the instructors. The way they deliver material and communicate with the students is exceptional. Gained so much from just three weeks! I studied Marketing at University but it was absolutely useless. Just tedious lectures without even mentioning 4P's. I want to thank everyone for providing education without boundaries.
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Tek Bahadur Bashyal profile image
Tek Bahadur Bashyal profile image

Tek Bahadur Bashyal

10/10 starsTaking Now
2 years, 1 month ago
Thanks Edx... Its great and good idea and teaching method....we are lucky for your companina. we are think proud. thanks again this team and leaders........We are positive and help ur mission . Its support we also for learning everything....
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student profile image
student profile image

student

8/10 starsTaking Now
2 years, 2 months ago
This is the best online course I have ever taken. I completed 3 weeks lessons in only two days as I found it so interesting and informing. The instructors are brilliant. They are smart and use stories and visual aids to teach you. So unlike most online courses, you never get bored and you really learn something. It's not my first time taking an online course but it's my first time being on EDX. I want to thank EDX for providing education to the whole world without any discrimination.
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Kazem Seddighi profile image
Kazem Seddighi profile image

Kazem Seddighi

9/10 starsTaking Now
2 years, 2 months ago
You have no idea how empowering and constructive this course is unless you go through it. I strongly recommend the course to those who wish to deepen their practical knowledge
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Sally Yuan profile image
Sally Yuan profile image

Sally Yuan

9/10 starsCompleted
2 years, 3 months ago
Very attractive course for non-marketers, in terms of both instructor and content. Vivid stories /examples with clear explanation of various marketing concepts. Highly recommend.
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Mehran Rohe profile image
Mehran Rohe profile image

Mehran Rohe

8/10 starsCompleted
2 years, 4 months ago
Great course & very talented instructors. I have learned a lot from this course & now implementing in my day to day official work.
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Minhaz Khan profile image
Minhaz Khan profile image

Minhaz Khan

10/10 starsCompleted
2 years, 5 months ago
By far the best MOOC in marketing. Darren and Paul are superb! They will make you understand the topic very very easily with a lots of stories and case studies.
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Antara Antara profile image
Antara Antara profile image

Antara Antara

6/10 starsTaking Now
2 years, 5 months ago
Hi there!! I am going to enroll myself for this course. I would like to know how many hours of online study does this whole program consist of? Thank you Regards
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symon goliath profile image
symon goliath profile image
10/10 starsTaking Now
  • 1 review
  • 0 completed
2 years, 5 months ago
This is a more useful course, the content covered so far and the examples given including case studies are very very helpful and the instructors are just marvelous and well knowledgeable in this field of study. Thank you Paul and Darren
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Marlon Amancio profile image
Marlon Amancio profile image

Marlon Amancio

9/10 starsTaking Now
2 years, 6 months ago
The course is really useful for newbies in mkt field. The instructors Paul and Darren are a great match in each role they play. The content is great too with many cases, simple and direct. Thanks guys.
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Sofia Mouratidou profile image
Sofia Mouratidou profile image

Sofia Mouratidou

9/10 starsCompleted
2 years, 7 months ago
The content was interesting, usefull and really well structured. The instructors were both excellent;they were pleasant and they could successfully transmit their knowledge. Well done to British Columbia and edX!
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Geeta Singh profile image
Geeta Singh profile image

Geeta Singh

10/10 starsCompleted
2 years, 8 months ago
I received important point still not gone through about marketing.As am house wife not have enough time to go university so edx play a important role in my life
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.