Introduction to Marketing Essentials

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8/10 stars
based on  2 reviews
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Cost FREE
Start Date TBA

Course Details

Cost

FREE

Upcoming Schedule

  • TBA

Course Provider

edX online courses
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be tau...
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

Provider Subject Specialization
Sciences & Technology
Business & Management
23448 reviews

Course Description

This business and management course will bridge the gap between information and real world experience.

Marketing is one of the most misunderstood disciplines in management today. It is commonly used as a synonym for activities related to shopping, but it goes far beyond selling a product. In addition, many people believe they are experts in marketing, having shopped for various items all their lives and having been exposed to many advertisements.

In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will explain what marketing management is all about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.

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Reviews 8/10 stars
2 Reviews for Introduction to Marketing Essentials

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student

10/10 starsCompleted
3 years, 6 months ago
Course videos and transcripts are, “content intensive” and very useful. In addition, several resources and resource links, which can be accessed with ease, for additional reading, have been made available. The professor has communicated every aspect of the course with effortless ease, in the course videos. In addition to this, the professor has made use of several examples to illustrate important points, relating to each lesson. Overall a very intriguing course on Introduction to Marketing Essentials,conducted by Professor Ashis Mishra and team of IIMBx, MK101x.
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Hosea Peter

8/10 starsTaking Now
3 years, 9 months ago
It very straight forward and simple to understand. This is a very planned,arranged and concise lecture for one to easily go through and you are enriched. This is perfectly thoughtout by the proffesor in charged which show s that he is experience in the field.
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