Introduction to Marketing: Tools to Set Enterprises Apart

Provided by:
9/10 stars
based on  7 reviews
Provided by:
Cost FREE , Add a Verified Certificate for $49
Start Date Upcoming
Introduction to Marketing: Tools to Set Enterprises Apart

Course Details

Cost

FREE,
Add a Verified Certificate for $49

Upcoming Schedule

  • Upcoming

Course Provider

edX online courses
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be tau...
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

Provider Subject Specialization
Sciences & Technology
Business & Management
22215 reviews

Course Description

Want to learn how successful businesses use marketing to increase revenue, share and profitability? 

In an increasingly competitive market, marketing skills are vital to help organizations stand out, win customers, build loyalty and sustain long term impact and returns.

This business and management course will help you understand the role of marketing and introduce you to the latest tools to help create value and competitive advantage for an enterprise. In an exciting age where innovation and new business models are required to stay ahead of competitors, we explore how new players in a market can achieve impact through marketing, providing you with unique insight to even apply within your own business venture.

Learn how to build a compelling value proposition, establish presence in a market, and compete effectively against rivals.  Learn how marketers use segmentation, targeting, positioning, branding, design, pric...

Want to learn how successful businesses use marketing to increase revenue, share and profitability? 

In an increasingly competitive market, marketing skills are vital to help organizations stand out, win customers, build loyalty and sustain long term impact and returns.

This business and management course will help you understand the role of marketing and introduce you to the latest tools to help create value and competitive advantage for an enterprise. In an exciting age where innovation and new business models are required to stay ahead of competitors, we explore how new players in a market can achieve impact through marketing, providing you with unique insight to even apply within your own business venture.

Learn how to build a compelling value proposition, establish presence in a market, and compete effectively against rivals.  Learn how marketers use segmentation, targeting, positioning, branding, design, pricing, channels and integrated marketing communications to win against competitors, attract customers and build brand loyalty.

No previous knowledge of marketing is needed. All you need is an open-mind and the ability to think creatively.

Introduction to Marketing: Tools to Set Enterprises Apart course image
Reviews 9/10 stars
7 Reviews for Introduction to Marketing: Tools to Set Enterprises Apart

Ratings details

  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars

Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

Sort By
Michael Harvey profile image
Michael Harvey profile image

Michael Harvey

10/10 starsCompleted
1 year, 4 months ago
My eyes are now WIDE open as never before in terms of marketing strategies, media channels, pricing the why, then when and the what-I am consciously decoding marketers messages and communications-This is also serving me well in my occupation-Thanks Team!!!
Was this review helpful? Yes0
 Flag
Dembo Sanneh profile image
Dembo Sanneh profile image

Dembo Sanneh

10/10 starsTaking Now
1 year, 5 months ago
learn about marketing to help people who goods are i the market in other to sell them in the market for buyer to buye
Was this review helpful? Yes0
 Flag
Jennifer Amuah profile image
Jennifer Amuah profile image

Jennifer Amuah

10/10 starsTaking Now
1 year, 7 months ago
The course has been absolutely great, innovative and rewarding. Still enjoying it, thanks. Instructors are good, course materials are easily accessible and easy to understand. It has been great.
Was this review helpful? Yes0
 Flag
Joshua Sankey profile image
Joshua Sankey profile image

Joshua Sankey

10/10 starsTaking Now
1 year, 8 months ago
I hope it may good.But still now I don't know how to learn from my Facebook. I want to know how I do I get it that.
Was this review helpful? Yes0
 Flag
student profile image
student profile image

student

8/10 starsTaking Now
2 years, 1 month ago
Malcolm Kirkup is amazing. I loved this course. I recommend this course to anyone who want to learn something new and also enjoy the time by doing that.
Was this review helpful? Yes0
 Flag
John Delenu profile image
John Delenu profile image

John Delenu

10/10 starsTaking Now
2 years, 1 month ago
I have seen this subjects explained for years. I can tell you this is a very clear and excellent course.
Was this review helpful? Yes0
 Flag
student profile image
student profile image

student

10/10 starsCompleted
2 years, 1 month ago
I love this course! It gave me everything I needed to know for passing my principles of marketing CLEP test. If you want some easy collage credits sign up and use this course. Plus once you are done with the course they might even pay for your test! Nothing better than a free test, right?
Was this review helpful? Yes0
 Flag

Rating Details


  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars

Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.