Marketing Analytics

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7/10 stars
based on  1 review
Provided by:
Cost FREE , Add a Verified Certificate for $375
Start Date Upcoming

Course Details

Cost

FREE,
Add a Verified Certificate for $375

Upcoming Schedule

  • Upcoming

Course Provider

edX online courses
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be tau...
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

Provider Subject Specialization
Sciences & Technology
Business & Management
21556 reviews

Course Description

Marketers want to understand and forecast how customers purchase products and services and how they respond to marketing initiatives.

Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on investment (ROI).

In this course, part of the Business Analytics MicroMasters program, discover how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact for:

  • customer relationship management;
  • market segmentation;
  • value creation;
  • communication;
  • monetization.

You will learn how to use probabilistic models and optimization tools to model customer demand forecasts, pricing sensitivity, Lifetime Value and how to leverage such data to make optimal decisions on designing new products, marketing segmentation and strategy.

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Reviews 7/10 stars
1 Review for Marketing Analytics

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M AD

8/10 starsCompleted
8 months ago
This course has the best introduction to R (in rstudio) I've ever seen. Sadly the videos are not public on youtube - they would have a success, and make a good advertisement for this course! The quality of rmarkdown assignments is high, and the video lectures almost match that quality. Most of the subjects are pretty basic, the multivariate regression is probably the most advanced topic covered in this course. The course focuses on the practical aspects, avoiding mathematics, but the instructors nevertheless manage to provide some intuitions about the methods. The weekly quizzes and assignments have only one attempt, and that made me really trying to make an effort when solving them.
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.