Marketing Analytics: Competitive Analysis and Market Segmentation

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8/10 stars
based on  3 reviews
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Cost FREE
Start Date TBA
Marketing Analytics: Competitive Analysis and Market Segmentation

Course Details

Cost

FREE

Upcoming Schedule

  • TBA

Course Provider

edX online courses
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be tau...
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

Provider Subject Specialization
Sciences & Technology
Business & Management
22314 reviews

Course Description

In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic attempts to laser-guided precision.

You will learn how to predict what your competitors will do next, plus how to segment markets for greater customer satisfaction and company profitability.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing no...

In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic attempts to laser-guided precision.

You will learn how to predict what your competitors will do next, plus how to segment markets for greater customer satisfaction and company profitability.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

Reviews 8/10 stars
3 Reviews for Marketing Analytics: Competitive Analysis and Market Segmentation

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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Altantuya Davaasambuu profile image
Altantuya Davaasambuu profile image

Altantuya Davaasambuu

10/10 starsTaking Now
1 year, 11 months ago
I think, this course important. I really want to this course. I am lecturer and researcher. I mainly teach: Basic marketing, Marketing management, Marketing/Market research, Consumer behaviour
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William Perez profile image
William Perez profile image

William Perez

10/10 starsCompleted
2 years, 11 months ago
The course was challeging and really offered a very in depth Marketing Analytics for Market Segmention knowledge. It can easily be adapted for real life situations. Really enjoyed the material provided that helped a lot with the tests. 100% approved.
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Pitt John profile image
Pitt John profile image

Pitt John

1/10 starsTaking Now
2 years, 11 months ago
How it's possible to do a bored course as this one ? Really disappointed. no animation, voice as a robot... really diffictult to get contentrate
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.