Marketing Analytics: Marketing Measurement Strategy

Provided by:
6/10 stars
based on  4 reviews
Provided by:
Cost FREE
Start Date TBA
Marketing Analytics: Marketing Measurement Strategy

Course Details

Cost

FREE

Upcoming Schedule

  • TBA

Course Provider

edX online courses
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be tau...
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

Provider Subject Specialization
Sciences & Technology
Business & Management
22043 reviews

Course Description

Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success.

In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace.

Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

Reviews 6/10 stars
4 Reviews for Marketing Analytics: Marketing Measurement Strategy

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student

5/10 starsDropped
2 years, 7 months ago
The course presentation was not appealing and I would have much prefered to just download the slides and flick through them in a lot less time. I liked the quizzes and learned more from them than watching the videos. Unfortunately one of the methods that came up in the quiz - the Growth Share Matrix seems to be outdated according to wikipedia.
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A. B.

8/10 starsCompleted
2 years, 8 months ago
Considering the complexity and vastity of the subject, this course is really well summarized by the author. A good basical framework that gives sound fundamentals on what, how, and why marketing measurement is crucial for businesses nowadays.
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Paul McC profile image
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Paul McC

1/10 starsTaking Now
2 years, 10 months ago
reallybad course !! bored ! just slide from powerpoint and y a voice off!! one of the worst course ! good if you have knowledge perhaps - but for begginer ...
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Alfons Beleshi profile image
Alfons Beleshi profile image

Alfons Beleshi

8/10 starsDropped
2 years, 11 months ago
hello my name is alfons beleshi i am from albania i have study for marketing end i do some analytics marketing here in albania end now i wont to know internacional
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