Marketing Analytics: Marketing Measurement Strategy

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9/10 stars
based on  3 reviews
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Cost FREE , Add a Verified Certificate for $99
Start Date Upcoming
Marketing Analytics: Marketing Measurement Strategy

Course Details

Cost

FREE,
Add a Verified Certificate for $99

Upcoming Schedule

  • Upcoming

Course Provider

edX online courses
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be tau...
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

Provider Subject Specialization
Sciences & Technology
Business & Management
22043 reviews

Course Description

Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success.

In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace.

Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

Reviews 9/10 stars
3 Reviews for Marketing Analytics: Marketing Measurement Strategy

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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James Collace profile image
James Collace profile image

James Collace

10/10 starsCompleted
1 year, 5 months ago
This is an extremely good course. This is very useful. I took this class. I recommend this to everybody.
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Shamal Jayakody profile image
Shamal Jayakody profile image

Shamal Jayakody

10/10 starsCompleted
1 year, 5 months ago
The course is well structured and make Marketing Measurement Strategy easy to understand. It is a great start for entry level people. For people who are currently working in the industry may find it useful as well.
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Hadi Zadsar profile image
Hadi Zadsar profile image

Hadi Zadsar

10/10 starsCompleted
1 year, 6 months ago
Because it fits in perfectly with my career aims and I enjoy it. I am a teacher and I want to study in this field
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.