Marketing Analytics: Price and Promotion Analytics

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8/10 stars
based on  2 reviews
Provided by:
Cost FREE
Start Date TBA
Marketing Analytics: Price and Promotion Analytics

Course Details

Cost

FREE

Upcoming Schedule

  • TBA

Course Provider

edX online courses
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be tau...
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

Provider Subject Specialization
Sciences & Technology
Business & Management
22220 reviews

Course Description

In this marketing course, you will learn how to price your offerings, as well as how to allocate your scarce marketing budget among different promotion vehicles to maximize their overall impact in the organization.

You will also learn how to select prices to maximize profits or fulfill other specific company objectives.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

Reviews 8/10 stars
2 Reviews for Marketing Analytics: Price and Promotion Analytics

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Student

6/10 starsCompleted
2 years, 11 months ago
This was a decent introductory course to Marketing Analytics but some material was convoluted. Ultimately, I felt this course offered limited real world examples or applications. The instructor could have been more engaging and quizzes could have been more challenging.
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Thompson olaymbo ojo

10/10 starsTaking Now
3 years, 2 months ago
This the good content that will to marketing breakthrough,the major things that controls the marketing worlds are price and product.This course that will add value to me and the place of my work.Looking froward to get the best from you.
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.