Marketing Analytics: Products, Distribution and Sales

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7/10 stars
based on  1 review
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Cost FREE
Start Date TBA
Marketing Analytics: Products, Distribution and Sales

Course Details

Cost

FREE

Upcoming Schedule

  • TBA

Course Provider

edX online courses
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be tau...
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

Provider Subject Specialization
Sciences & Technology
Business & Management
22042 reviews

Course Description

In this marketing course, you will learn how to apply advanced concepts such as conjoint analysis and decision tree methodologies to product decisions, as well as learn the best ways to distribute and sell your offerings to consumers.

You will also learn how to apply conjoint analysis to identify the product features that your consumers want most.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapi...

In this marketing course, you will learn how to apply advanced concepts such as conjoint analysis and decision tree methodologies to product decisions, as well as learn the best ways to distribute and sell your offerings to consumers.

You will also learn how to apply conjoint analysis to identify the product features that your consumers want most.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

Reviews 7/10 stars
1 Review for Marketing Analytics: Products, Distribution and Sales

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fanuel Sabini profile image
fanuel Sabini profile image

fanuel Sabini

8/10 starsTaking Now
2 years, 8 months ago
My confidence in edx course r 100% Looking on instructor and course targetam sure everything is arranged on top of any other online derived course global Thanks for the past course that give me more confidence to take more course under edx Hope this will be the Fourth course in my lost Thanks the edx teams and all universities
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.