Marketing Management

Provided by:
10/10 stars
based on  17 reviews
Provided by:
Cost FREE
Start Date On demand

Course Details

Cost

FREE

Upcoming Schedule

  • On demand

Course Provider

edX online courses
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be tau...
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

Provider Subject Specialization
Sciences & Technology
Business & Management
22043 reviews

Course Description

According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”

While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.

In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.

You will learn how ...

According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”

While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.

In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.

You will learn how marketing serves as a key element within an organization’s strategy.

Marketing Management course image
Reviews 10/10 stars
17 Reviews for Marketing Management

Ratings details

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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Joël Neveu profile image
Joël Neveu profile image

Joël Neveu

10/10 starsCompleted
1 year, 8 months ago
J'ai été ravi de suivre ce cours. Si comme moi vous lisez l'anglais mais que vous avez du mal à le comprendre oralement, pas de problème les transcriptions sont là, on peut les lire puis regarder les vidéos. La pédagogie du professeur Ashis Mishra est excellente, doucement on approfondit les sujets. Je ne connaissais rien au marketing et j'en avais plutôt une vision négative mais ce cours montre d'autres côtés plus modernes. Pour les apprenants francophones il existe une traduction de la quinzième édition du livre de Philip Kotler "Marketing management" aux éditions Pearson par l'auteur des "Principles of marketing" évoqué dans le cours, cette édition tenant compte des tendances les plus récentes.
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Zeinab Ibrahim profile image
Zeinab Ibrahim profile image

Zeinab Ibrahim

10/10 starsCompleted
1 year, 8 months ago
It's really amazing and the instructor is very simple and explains everything. i loved the course as it really helped me knowing more as i study marketing in college and the course has been very useful for me. It was my first course and i'm happy .
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Vithal Yakenya profile image
Vithal Yakenya profile image

Vithal Yakenya

10/10 starsCompleted
1 year, 9 months ago
Hi all, As for me, this was my first time to study the Marketing Management or the marketing course in my life and learnt a lot from this course. What I can say now is to thank you the edx team in genaral and the instructor Ashis Mishra in particular. I wish all the best to edx.
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student profile image
student profile image

student

10/10 starsTaking Now
1 year, 9 months ago
Lot of examples and in depth knowledge has been imparted.This course was excellent.I would to thank Edx and prof. Ashish Mishra, who gave me a chance to learn from a great expert.
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Ambrish Sharma profile image
Ambrish Sharma profile image

Ambrish Sharma

10/10 starsCompleted
1 year, 9 months ago
The content delivered by prof Ashish Mishra provided me the real understanding of the subject. example are so relevant therefore I understood the marketing in real sense. I wish and would be fortunate if could meet my professor personally. Regards
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Padam Bhatt profile image
Padam Bhatt profile image

Padam Bhatt

10/10 starsCompleted
1 year, 9 months ago
Scope of improvement is always there but content is very good to provide basic concept of Marketing Management and the instructor Prof Ashish is excellent. He explains complex things also in very easy way. Great concept and efforts from Edx.
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GUDDU SINGH profile image
GUDDU SINGH profile image

GUDDU SINGH

10/10 starsCompleted
1 year, 9 months ago
As a marketing student,it was a wonderful experience to gain some more and creative knowledge from the Professor of IIMB. It was a great opportunity for student like us to be a part of this course.I would like to thank Prof.Ashish, IIMB(& team), and edX(& team) to make it possible to study anywhere,anytime for everystudents.
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student

10/10 starsTaking Now
1 year, 9 months ago
wonderful course. content covers all basic aspect of marketing management . All examples are very good to understand the concept.overall it deserves 5 star rating . Thank you .
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Venumurthy Vuppula profile image
Venumurthy Vuppula profile image

Venumurthy Vuppula

8/10 starsCompleted
1 year, 9 months ago
Really Professor Ashis Mishra turned this program to WOW level,The way he explained the Marketing management concept is really wonderful,I enjoyed entire this program and learnt a lot form this course, Though I am having good experience in manufacturing field,my exposure in marketing field is very minimal,this course contents and the enthusiastic lecturing of professor made me to learn many things in marketing management,infact it is very useful in my future assignments.Thanks to Ashis and the team.
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prem kumar profile image
prem kumar profile image

prem kumar

10/10 starsCompleted
1 year, 9 months ago
Instructor Ashis Mishra's passion for teaching making this subject a really special one. I could feel his energy through out the session. Great knowledge to have.
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Nikhil Kulkarni profile image
Nikhil Kulkarni profile image

Nikhil Kulkarni

10/10 starsCompleted
1 year, 9 months ago
It was awesome experience.. Its kind of class room trainig... Hope will get such nice stuff by providing like this.
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Saurav Kumar Jha profile image
Saurav Kumar Jha profile image

Saurav Kumar Jha

10/10 starsCompleted
1 year, 9 months ago
It was a wonderful experience learning from the from the professors from IIM Bangalore. This course has provided me with clear basis of Marketing skill.
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Benjamin Tunwashe profile image
Benjamin Tunwashe profile image

Benjamin Tunwashe

8/10 starsTaking Now
1 year, 9 months ago
Its is an opportunity to get world class learning facility with nice instructor, this course helps to understand practical components of marketing in the business world today...thank you so much for time...
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Shilpa Arora profile image
Shilpa Arora profile image

Shilpa Arora

10/10 starsTaking Now
1 year, 9 months ago
How do I go about getting enrolled for "Verified Course". it doesn't give me the option anymore:-( Shilpa
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student profile image
student profile image

student

10/10 starsCompleted
1 year, 9 months ago
The content is excelent, very useful. The instructor knows very well the concepts and explaines correctly, the provider is good.
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JOYDEB RAKSHIT profile image
JOYDEB RAKSHIT profile image

JOYDEB RAKSHIT

10/10 starsCompleted
1 year, 9 months ago
PERHAPS ONE OF THE FINEST COURSE ON MARKETING ON EDX PLATFORM,HIGH QUALITY BLEND OF THEORY WITH PRACTICAL EXAMPLES,INTUITIVE IN NATURE AND ENGAGING .
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Nikhil Kulkarni profile image
Nikhil Kulkarni profile image

Nikhil Kulkarni

10/10 starsTaking Now
1 year, 10 months ago
Its is an opportunity to get world class learning facility with nice instructure, this course helps to understand practical components of marketing.
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Rating Details


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  • 5 stars
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  • 3 stars
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  • 5 stars
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.