Marketing Management

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9/10 stars
based on  8 reviews
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Cost FREE , Add a Verified Certificate for $150
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Course Details

Cost

FREE,
Add a Verified Certificate for $150

Upcoming Schedule

  • In Session

Course Provider

edX online courses
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be tau...
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

Provider Subject Specialization
Sciences & Technology
Business & Management
22460 reviews

Course Description

According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”

While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.

In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.

You will learn how ...

According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”

While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.

In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.

You will learn how marketing serves as a key element within an organization’s strategy.

Marketing Management course image
Reviews 9/10 stars
8 Reviews for Marketing Management

Ratings details

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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Allen profile image
Allen profile image

Allen

10/10 starsCompleted
1 year, 6 months ago
The course in overall was a good learining experirence for me . It was not at all boring theoritical lectures but also fun pratical examples was included in the content . I am highly satisfied with the course and hope to learn and earn certificates in other courses too!
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Harry Leatemia profile image
Harry Leatemia profile image
10/10 starsCompleted
  • 1 review
  • 1 completed
1 year, 6 months ago
I was very happy to have the opportunity to attend this course. I found it was very comprehensive and useful. There are so many examples that make lecture materials easier to understand. I would like to use this opportunity to extend my appreciation for the hard work done by Professor Ashis Mishra and team. I wish all the best for you.
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Pradiphut Pornsongkaoh profile image
Pradiphut Pornsongkaoh profile image
8/10 starsCompleted
  • 1 review
  • 1 completed
1 year, 6 months ago
I love Professor, he is full of knowledge.and speaks sound clear for understanding. I learn from him so much. thank you I hope my information will help you with enrollment decision.
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student

10/10 starsCompleted
1 year, 6 months ago
I was very happy to be part of the students of this course. Very high comprehensive, very well structured, providing additional resources to learn too. Thank you
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Do Thu Ha profile image
Do Thu Ha profile image

Do Thu Ha

10/10 starsDropped
1 year, 6 months ago
I love this course and I hope can see this course again. Many thanks for you all. If I want to keep all content of this course, how I should do. Please help and contact me at thuhaeveron@gmail.com
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Muhammed Suhail profile image
Muhammed Suhail profile image

Muhammed Suhail

10/10 starsCompleted
1 year, 6 months ago
Well planned & executed. Basics are explained with much care and precision. Easy to understand and easy to relate with the real life examples provided throughout the course.
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Fikri Syaryadi profile image
Fikri Syaryadi profile image

Fikri Syaryadi

10/10 starsTaking Now
1 year, 8 months ago
All about IIMB material course very awesome. If a student have no pass the garde, can I retake for this course?
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Joël Neveu profile image
Joël Neveu profile image

Joël Neveu

10/10 starsCompleted
2 years ago
J'ai été ravi de suivre une précédente session de ce cours. Si comme moi vous lisez l'anglais mais que vous avez du mal à le comprendre oralement, pas de problème les transcriptions sont là, on peut les lire puis regarder les vidéos. La pédagogie du professeur Ashis Mishra est excellente, doucement on approfondit les sujets. Je ne connaissais rien au marketing et j'en avais plutôt une vision négative mais ce cours montre d'autres côtés plus modernes. Pour les apprenants francophones il existe une traduction de la quinzième édition du livre de Philip Kotler "Marketing management" aux éditions Pearson par l'auteur des "Principles of marketing" évoqué dans le cours, cette édition tenant compte des tendances les plus récentes.
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.