Omnichannel Strategy and Management

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9/10 stars
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Course Details

Cost

FREE,
Add a Verified Certificate for $99

Upcoming Schedule

  • In Session

Course Provider

edX online courses
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Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

Provider Subject Specialization
Sciences & Technology
Business & Management
22621 reviews

Course Description

Retail customers are omnichannel. They increasingly expect to interact with retailers in a seamless way, combining aspects of different channels at different stages of their purchase journey. They want to place an order online and pick it up an hour later on their way to work, or return at the store an order they had placed online. We have been studying for many years how traditional retailers can become omnichannel retailers. It is not an easy transition and requires a fundamental change in the retailer’s processes, systems and strategy. This transformation is not about small adjustments but a complete redesign of the retailer’s business model.

In this course, part of the Retail Management Professional Certificate program, you will learn from retailers that are successfully navigating this transformation. You will explore how to attract omnichannel customers, what fulfillment options these customers expect, how retailers can leve...

Retail customers are omnichannel. They increasingly expect to interact with retailers in a seamless way, combining aspects of different channels at different stages of their purchase journey. They want to place an order online and pick it up an hour later on their way to work, or return at the store an order they had placed online. We have been studying for many years how traditional retailers can become omnichannel retailers. It is not an easy transition and requires a fundamental change in the retailer’s processes, systems and strategy. This transformation is not about small adjustments but a complete redesign of the retailer’s business model.

In this course, part of the Retail Management Professional Certificate program, you will learn from retailers that are successfully navigating this transformation. You will explore how to attract omnichannel customers, what fulfillment options these customers expect, how retailers can leverage their online and brick and mortar presence, and what retailers need to support an omnichannel strategy. By the end of the course, you won’t be thinking about separated retail channels but one integrated retailer that is aligned to best serve today customer’s needs.

We have designed this course based on our own work in omnichannel retail. The course will suit a variety of participants from retail owners and undergraduate business majors, to retail specialists.

Reviews 9/10 stars
3 Reviews for Omnichannel Strategy and Management

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JITIN KISHORE profile image
JITIN KISHORE profile image

JITIN KISHORE

10/10 starsCompleted
2 years ago
Delighted to have taken this course. It was insightful, and the industry relevant issues and examples made it easy to relate to. Kudos to the course instructors for the structured course and presentation.
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mohamed atit profile image
mohamed atit profile image

mohamed atit

8/10 starsCompleted
2 years, 2 months ago
its amazing course but i have finished the audit track one month ago but apply for certificate closed ,can i know when it will be possible to apply for certificate
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Srivats Balan Kannadas profile image
Srivats Balan Kannadas profile image

Srivats Balan Kannadas

10/10 starsCompleted
2 years, 3 months ago
The concepts taught in this course were highly fascinating.The course was very well presented by the instructors. Thank you for giving this knowledge
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