Platform Strategy for Business

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9/10 stars
based on  2 reviews
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Cost FREE , Add a Verified Certificate for $200
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Course Details

Cost

FREE,
Add a Verified Certificate for $200

Upcoming Schedule

  • In Session

Course Provider

edX online courses
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be tau...
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with edX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

Provider Subject Specialization
Sciences & Technology
Business & Management
22043 reviews

Course Description

Firms such as Apple, Alibaba, Facebook, SalesForce, Uber and Yelp operate as platform ecosystems that match buyers and sellers, gain value and market share from network effects, and harness their users to innovate.

This course teaches you how to convert products to platforms and how to generate platform innovation. You will learn how to negotiate platform startup, convert existing businesses, and make vital decisions on issues of openness, cannibalization, and competition.

You will discover how to apply concepts from two sided networks, information asymmetry, pricing, intellectual property, and game theory to real problems.

This course is taught by the instructor who literally wrote the book on this topic, “Platform Revolution: How Networked Markets Are Transforming the Economy—and How to Make Them Work for You.

This course is part of both the Digital Leadership and Product Management MicroMasters programs.

Reviews 9/10 stars
2 Reviews for Platform Strategy for Business

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Ilknur Sozat profile image
Ilknur Sozat profile image

Ilknur Sozat

10/10 starsCompleted
1 year, 4 months ago
This course has been a great learning experience. I found the material exceptionally well-prepared and presented. I've learned so much throughout the course and with the knowledge gained I will keep learning. Huge thanks to Marshall Van Alstyne! And thanks to everyone who made this course possible!
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Roger Pena profile image
Roger Pena profile image

Roger Pena

10/10 starsCompleted
1 year, 5 months ago
Thoroughly enjoyed the course! Top notch course to take with all the content, videos, webnairs,and discussions.
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.