Competitive Advantage: Using Information to Build Business Success

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Competitive Advantage: Using Information to Build Business Success

Course Details

Cost

FREE,
Add a Verified Certificate for $69

Upcoming Schedule

  • Upcoming

Course Provider

FutureLearn online courses
At FutureLearn, we want to inspire learning for life. We offer a diverse selection of free, high quality online courses from some of the world’s leading universities and other outstanding cultural institutions. Our aim is to connect learners from all over the globe with high quality educators, and with each other. We believe learning should be an enjoyable, social experience, with plenty of opportunities to discuss what you’ve studied, in order to make fresh discoveries and form new ideas....
At FutureLearn, we want to inspire learning for life. We offer a diverse selection of free, high quality online courses from some of the world’s leading universities and other outstanding cultural institutions. Our aim is to connect learners from all over the globe with high quality educators, and with each other. We believe learning should be an enjoyable, social experience, with plenty of opportunities to discuss what you’ve studied, in order to make fresh discoveries and form new ideas. Courses are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life, rather than your life around learning. We are a private company wholly owned by The Open University, with the benefit of over 40 years of their experience in distance learning and online education. Our partners include over 20 of the best UK and international universities, as well as institutions with a huge archive of cultural and educational material, including the British Council, the British Library, and the British Museum.

Provider Subject Specialization
Humanities
Sciences & Technology
126 reviews

Course Description

Get started learning how to use information as a competitive edge.

Apple, Facebook and Google are three of today’s most vibrant companies. And they have something in common: they understand that the value of their business is built on what they know about their business and their customers, and this gives them their competitive advantage. Information is the key to contemporary business success.

Learn how information can give you a competitive edge

This online course looks at the value of information to businesses and how using what you know can give you a competitive advantage. You will:

  • explore entrepreneurial spirit and find out how to elevate yourself above the competition
  • examine case studies of how businesses use information to generate distinctive ideas and create new opportunities
  • analyse your own situation and develop the confidence to make decisions that lead to you achieving your personal goals
  • discuss with fe...

Get started learning how to use information as a competitive edge.

Apple, Facebook and Google are three of today’s most vibrant companies. And they have something in common: they understand that the value of their business is built on what they know about their business and their customers, and this gives them their competitive advantage. Information is the key to contemporary business success.

Learn how information can give you a competitive edge

This online course looks at the value of information to businesses and how using what you know can give you a competitive advantage. You will:

  • explore entrepreneurial spirit and find out how to elevate yourself above the competition
  • examine case studies of how businesses use information to generate distinctive ideas and create new opportunities
  • analyse your own situation and develop the confidence to make decisions that lead to you achieving your personal goals
  • discuss with fellow learners your own competitive nature and the ethical implications of having an information advantage
  • understand the elements that set your business apart and how to use this knowledge to stay ahead.

Learn from the business experts

Deakin University’s Business School is a global leader in business and management education. Its online MBA is ranked in the top 20 in the world and the School is accredited by the Association to Advance Collegiate Schools of Business (AACSB). A hallmark of excellence, AACSB accreditation is awarded to business schools that meet strict standards of quality, academic and professional excellence, and the most recognised form worldwide of professional accreditation an institution and its business programs can earn.

Take your learning to the next stage

This course is a free introduction to a Deakin University postgraduate degree in Information technology and Cyber security which can be studied wholly online on FutureLearn

This course is aimed at a wide range of learners interested in the way contemporary businesses use information to gain a competitive advantage. It will be of particular interest to new small to medium enterprises and learners devising new business plans.

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