Online Business: Digital Marketing for Success

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Online Business: Digital Marketing for Success

Course Details

Cost

FREE,
Add a Verified Certificate for $54

Upcoming Schedule

  • Upcoming

Course Provider

FutureLearn online courses
At FutureLearn, we want to inspire learning for life. We offer a diverse selection of free, high quality online courses from some of the world’s leading universities and other outstanding cultural institutions. Our aim is to connect learners from all over the globe with high quality educators, and with each other. We believe learning should be an enjoyable, social experience, with plenty of opportunities to discuss what you’ve studied, in order to make fresh discoveries and form new ideas....
At FutureLearn, we want to inspire learning for life. We offer a diverse selection of free, high quality online courses from some of the world’s leading universities and other outstanding cultural institutions. Our aim is to connect learners from all over the globe with high quality educators, and with each other. We believe learning should be an enjoyable, social experience, with plenty of opportunities to discuss what you’ve studied, in order to make fresh discoveries and form new ideas. Courses are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life, rather than your life around learning. We are a private company wholly owned by The Open University, with the benefit of over 40 years of their experience in distance learning and online education. Our partners include over 20 of the best UK and international universities, as well as institutions with a huge archive of cultural and educational material, including the British Council, the British Library, and the British Museum.

Provider Subject Specialization
Humanities
Sciences & Technology
126 reviews

Course Description

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This free online course will introduce you to the rapidly evolving world of digital marketing and the role it plays in driving awareness and sales for online businesses. We will go on a customer journey together, to discover how people use digital to search, engage, review and buy.

Learn how to create a digital marketing strategy

If you don’t know where you’re going, you’ll never arrive, which is why you need a strategy to direct your digital marketing decisions. We will provide you with a step-by-step guide to creating your own digital marketing strategy, to keep you on the right track towards engaging and retaining your most valuable customers online.

Explore digital marketing tools

There are so many ways you can engage online and new digital marketing tools evolving everyday. We’ll give you an overview of what’s available and drill down into the four main components: search, content, social and email. We’ll let you try you...

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This free online course will introduce you to the rapidly evolving world of digital marketing and the role it plays in driving awareness and sales for online businesses. We will go on a customer journey together, to discover how people use digital to search, engage, review and buy.

Learn how to create a digital marketing strategy

If you don’t know where you’re going, you’ll never arrive, which is why you need a strategy to direct your digital marketing decisions. We will provide you with a step-by-step guide to creating your own digital marketing strategy, to keep you on the right track towards engaging and retaining your most valuable customers online.

Explore digital marketing tools

There are so many ways you can engage online and new digital marketing tools evolving everyday. We’ll give you an overview of what’s available and drill down into the four main components: search, content, social and email. We’ll let you try your hand at using some of the tools and help you understand the opportunities each presents, to form part of a compelling digital marketing campaign, which will get your online business noticed.

By the end of the course, you will:

  • understand digital marketing and the opportunities it presents for online business;
  • realise the importance of a digital marketing strategy;
  • know the different forms of digital marketing and best application of each;
  • create the digital customer journey;
  • prepare for developing content;
  • and design measurement and analytics.

Get expert online business advice

This course is one of four in the Online Business Success program from RMIT University. On every course, you will be guided by academics from the College of Business and the Business Enterprise Unit. Plus you’ll hear from successful online entrepreneurs about how they run their own digital marketing campaigns.

This course is targeted at learners who have a small online business or are considering setting up a small online business and wish to understand the principles of digital marketing, how to create a digital marketing strategy, and how to develop components of a campaign and evaluate their effectiveness. No digital marketing skills are necessary.

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