Online Business: Pricing for Success

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Course Details

Cost

FREE,
Add a Verified Certificate for $54

Upcoming Schedule

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Course Provider

FutureLearn online courses
At FutureLearn, we want to inspire learning for life. We offer a diverse selection of free, high quality online courses from some of the world’s leading universities and other outstanding cultural institutions. Our aim is to connect learners from all over the globe with high quality educators, and with each other. We believe learning should be an enjoyable, social experience, with plenty of opportunities to discuss what you’ve studied, in order to make fresh discoveries and form new ideas....
At FutureLearn, we want to inspire learning for life. We offer a diverse selection of free, high quality online courses from some of the world’s leading universities and other outstanding cultural institutions. Our aim is to connect learners from all over the globe with high quality educators, and with each other. We believe learning should be an enjoyable, social experience, with plenty of opportunities to discuss what you’ve studied, in order to make fresh discoveries and form new ideas. Courses are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life, rather than your life around learning. We are a private company wholly owned by The Open University, with the benefit of over 40 years of their experience in distance learning and online education. Our partners include over 20 of the best UK and international universities, as well as institutions with a huge archive of cultural and educational material, including the British Council, the British Library, and the British Museum.

Provider Subject Specialization
Humanities
Sciences & Technology
126 reviews

Course Description

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Do you ever hear people say “I have a lot of interest in my business and I am working hard, but I am not making any money”? This free online course will help you understand the key aspects of getting your prices and costs right, while aligning pricing to your marketing strategies.

Understand pricing and costing concepts

Understanding pricing is a critical step to starting your own online business. We will explain the key drivers, helping you appreciate how price will be a deciding factor in whether to set up a business in the first place and its long-term sustainability.

This course will take you through a number of costing and financial concepts, financial documents and performance ratios, to provide you with an overarching understanding of how these documents can help you.

By the end of the course, you will understand:

  • how to make practical pricing decisions;
  • how to assess the expenses of a business;
  • methods for und...

##

Do you ever hear people say “I have a lot of interest in my business and I am working hard, but I am not making any money”? This free online course will help you understand the key aspects of getting your prices and costs right, while aligning pricing to your marketing strategies.

Understand pricing and costing concepts

Understanding pricing is a critical step to starting your own online business. We will explain the key drivers, helping you appreciate how price will be a deciding factor in whether to set up a business in the first place and its long-term sustainability.

This course will take you through a number of costing and financial concepts, financial documents and performance ratios, to provide you with an overarching understanding of how these documents can help you.

By the end of the course, you will understand:

  • how to make practical pricing decisions;
  • how to assess the expenses of a business;
  • methods for understanding and analysing the numbers;
  • and how to read the numbers.

Get expert online business advice

This course is one of four in the Online Business Success program from RMIT University. On every course, you will be guided by academics from the College of Business and the Business Enterprise Unit. Plus you’ll hear from successful online entrepreneurs about how they positioned and priced their online business.

This course is targeted at learners who have a small business or are considering setting up an online business and wish to understand the principles of costing and pricing, through a series of short case studies, practical exercises and the completion of templates.

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