Persuasive Communication: What Makes Messages Persuasive?

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Persuasive Communication: What Makes Messages Persuasive?

Course Details

Cost

FREE,
Add a Verified Certificate for $79

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Course Provider

FutureLearn online courses
At FutureLearn, we want to inspire learning for life. We offer a diverse selection of free, high quality online courses from some of the world’s leading universities and other outstanding cultural institutions. Our aim is to connect learners from all over the globe with high quality educators, and with each other. We believe learning should be an enjoyable, social experience, with plenty of opportunities to discuss what you’ve studied, in order to make fresh discoveries and form new ideas....
At FutureLearn, we want to inspire learning for life. We offer a diverse selection of free, high quality online courses from some of the world’s leading universities and other outstanding cultural institutions. Our aim is to connect learners from all over the globe with high quality educators, and with each other. We believe learning should be an enjoyable, social experience, with plenty of opportunities to discuss what you’ve studied, in order to make fresh discoveries and form new ideas. Courses are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life, rather than your life around learning. We are a private company wholly owned by The Open University, with the benefit of over 40 years of their experience in distance learning and online education. Our partners include over 20 of the best UK and international universities, as well as institutions with a huge archive of cultural and educational material, including the British Council, the British Library, and the British Museum.

Provider Subject Specialization
Humanities
Sciences & Technology
129 reviews

Course Description

Understand what makes message persuasive and how to develop persuasive messaging

What makes one message more convincing than another? In a noisy world, knowing the answer to this question is crucial. In this course you will discover the processes strategic communication professionals in fields such as public relations, marketing and advertising use to develop persuasive communication. More importantly you will learn strategies for evaluating your own organization’s efforts at developing more persuasive messaging strategies.

What topics will you cover?

  • What is strategic communication
  • What are “persuasive campaigns” and “persuasive messages.”
  • Tailoring messages to specific audiences
  • Message factors that impact message persuasiveness
  • How media choice impacts persuasiveness
  • Assessing and evaluating message effectiveness.

The Brian Lamb School of Communication is one of the world’s leading communication programs. The lea...

Understand what makes message persuasive and how to develop persuasive messaging

What makes one message more convincing than another? In a noisy world, knowing the answer to this question is crucial. In this course you will discover the processes strategic communication professionals in fields such as public relations, marketing and advertising use to develop persuasive communication. More importantly you will learn strategies for evaluating your own organization’s efforts at developing more persuasive messaging strategies.

What topics will you cover?

  • What is strategic communication
  • What are “persuasive campaigns” and “persuasive messages.”
  • Tailoring messages to specific audiences
  • Message factors that impact message persuasiveness
  • How media choice impacts persuasiveness
  • Assessing and evaluating message effectiveness.

The Brian Lamb School of Communication is one of the world’s leading communication programs. The lead instructor, Dr. Bart Collins, directs the Lamb School’s Master of Science program in Communication, and the graduate certificate program in strategic communication management. He also teaches coursework in principles of persuasion and social influence.

The course is ideal for anyone considering postgraduate study, such as Purdue’s three-course online Graduate Certificate in Strategic Communication Management or ten-course online Master of Science in Communication.

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