The Digital Economy: Selling Through Customer Insight

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Start Date TBA
The Digital Economy: Selling Through Customer Insight

Course Details

Cost

FREE,
Add a Verified Certificate for $79

Upcoming Schedule

  • TBA

Course Provider

FutureLearn online courses
At FutureLearn, we want to inspire learning for life. We offer a diverse selection of free, high quality online courses from some of the world’s leading universities and other outstanding cultural institutions. Our aim is to connect learners from all over the globe with high quality educators, and with each other. We believe learning should be an enjoyable, social experience, with plenty of opportunities to discuss what you’ve studied, in order to make fresh discoveries and form new ideas....
At FutureLearn, we want to inspire learning for life. We offer a diverse selection of free, high quality online courses from some of the world’s leading universities and other outstanding cultural institutions. Our aim is to connect learners from all over the globe with high quality educators, and with each other. We believe learning should be an enjoyable, social experience, with plenty of opportunities to discuss what you’ve studied, in order to make fresh discoveries and form new ideas. Courses are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life, rather than your life around learning. We are a private company wholly owned by The Open University, with the benefit of over 40 years of their experience in distance learning and online education. Our partners include over 20 of the best UK and international universities, as well as institutions with a huge archive of cultural and educational material, including the British Council, the British Library, and the British Museum.

Provider Subject Specialization
Humanities
Sciences & Technology
136 reviews

Course Description

No matter how sophisticated your marketing is, if it doesn’t result in attracting customers, then your business is set to fail. This free online course applies fresh thinking to how marketing and selling activities combine to create customers who keep coming back.

Build a holistic view of your customers

Perspectives on the role and behaviour of customers are changing, with marketers drawing on increasingly powerful information systems to build a holistic view of consumers.

In this course, you will develop an understanding of how customer relationship management breeds business development success and will critically evaluate accepted wisdom on how marketing influences customers. You will also learn how selling has transitioned from being a ‘foot in the door’ to having a ‘finger on the pulse’, using insight-driven approaches to win those all-important sales.

Thrive in the digital economy

The Digital Economy: Selling Through Cust...

No matter how sophisticated your marketing is, if it doesn’t result in attracting customers, then your business is set to fail. This free online course applies fresh thinking to how marketing and selling activities combine to create customers who keep coming back.

Build a holistic view of your customers

Perspectives on the role and behaviour of customers are changing, with marketers drawing on increasingly powerful information systems to build a holistic view of consumers.

In this course, you will develop an understanding of how customer relationship management breeds business development success and will critically evaluate accepted wisdom on how marketing influences customers. You will also learn how selling has transitioned from being a ‘foot in the door’ to having a ‘finger on the pulse’, using insight-driven approaches to win those all-important sales.

Thrive in the digital economy

The Digital Economy: Selling Through Customer Insight is one of four courses from The Open University about the digital economy, designed to help experienced managers get to grips with today’s technology-enabled business environment.

The course has been developed by The Open University Business School – a pioneering institution that is triple accredited by AMBA, EQUIS and AACSB.

Holders of FutureLearn Certificates of Achievement for all four Digital Economy courses can earn 15 UK credits towards The Open University Business School’s flexible MBA by passing a linked Open University assessment module (requiring separate OU registration and fee).

This course is intended for anyone who wants to learn about attracting and retaining customers. No previous experience of studying sales or marketing is required, but some basic knowledge of how businesses work would be beneficial.

Find further information about OU registration, the assessment module and MBA in the entry requirements. The Open University does not operate in Cuba, Iran, North Korea, Sudan and Syria. This means that Learners based in those countries will not be able to convert their participation in this Program to Open University course credits.

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