LEAD: Customer Experience Design: A Neuroscience Perspective

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LEAD: Customer Experience Design: A Neuroscience Perspective

Course Details

Cost

FREE

Upcoming Schedule

  • TBA

Course Provider

NovoEd online courses
With NovoEd, you can learn from the world's leading institutions and collaborate with students from more than 150 countries across the globe. This online education platform connects millions of students to MOOcs, or Massive Open Online Courses, to provide them with a one-of-a-kind learning experience. Students develop an understanding of the content through worthwhile projects and collaborating with their peers. You can create a learning experience that is entirely suited to your needs and...
With NovoEd, you can learn from the world's leading institutions and collaborate with students from more than 150 countries across the globe. This online education platform connects millions of students to MOOcs, or Massive Open Online Courses, to provide them with a one-of-a-kind learning experience. Students develop an understanding of the content through worthwhile projects and collaborating with their peers. You can create a learning experience that is entirely suited to your needs and preferences by responding to student learning as it happens. You can essentially shape your instruction to make the online classes more effective and productive. Through innovative technology, in-depth academic relationships with peers around the world, and instruction from distinguished professors at top universities, you can become an expert on anything from finance to decision quality.

Provider Subject Specialization
Business & Management
18 reviews

Course Description

This is a LEAD Elective Course, exclusively part of the Stanford LEAD Certificate in Corporate Innovation: an immersive online program designed to be completed in one year. LEAD Certificate comprises 8 courses: 3 required foundation courses and 5 electives you choose.

  • Learn at your own pace, on your own turf with self-paced video lectures and assignments
  • Build an exclusive network of highly-qualified change agents from around the globe
  • Exchange ideas and collaborate with senior faculty, peers, and teaching teams through live virtual interactions, projects, and discussion forums

Enrollment is limited. Tuition for the 8-course certificate is $16,000. To be selected for the September 20, 2016 LEAD program start, applications will be accepted through August 17, 2016. There is no fee to apply to the Stanford LEAD Program.

Apply Here


Course Overview

The current business landscape calls for a change in business practic...

This is a LEAD Elective Course, exclusively part of the Stanford LEAD Certificate in Corporate Innovation: an immersive online program designed to be completed in one year. LEAD Certificate comprises 8 courses: 3 required foundation courses and 5 electives you choose.

  • Learn at your own pace, on your own turf with self-paced video lectures and assignments
  • Build an exclusive network of highly-qualified change agents from around the globe
  • Exchange ideas and collaborate with senior faculty, peers, and teaching teams through live virtual interactions, projects, and discussion forums

Enrollment is limited. Tuition for the 8-course certificate is $16,000. To be selected for the September 20, 2016 LEAD program start, applications will be accepted through August 17, 2016. There is no fee to apply to the Stanford LEAD Program.

Apply Here


Course Overview

The current business landscape calls for a change in business practice and mindset in order to gain a competitive advantage and be successful. We can already see changes taking place. More and more companies are beginning to focus on the customer experience and to incorporate design into their business strategy. Why are companies focusing on the customer experience? Why are more designers in the C-level in organizations?

In this course, we will explore customer experience design and design thinking through the lens of neuroscience in order to understand why focusing on the customer experience can provide companies with strategic advantages. You will see many examples of how focusing on the customer experience has led to great insights and innovations. You will also practice applying some basic neuroscience concepts to guide your design thinking process.

This course will provide you with neuroscience frameworks and design thinking tools and techniques that you will be able to leverage to gain meaningful insights and create a culture of innovation within your organization.

Key topics include:

  • Neuroscience frameworks that describe instinctual human behavior and can be used to influence behavior
  • The sweet spot of innovation that includes a focus on human values
  • Framing and solving problems with an understanding of the emotional brain
  • Design thinking techniques that value both divergent and convergent thinking
  • Designing systems that engage customers and build a competitive advantage
  • Creating a culture of innovation within organizations

In this course, we will employ short lecture videos, real-life examples, and projects to help you use neuroscience and design thinking frameworks to gain insights and lead teams toward transformative and sustainable innovation.

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