LEAD: The Innovation Process - Testing and Implementation

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LEAD: The Innovation Process - Testing and Implementation

Course Details

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FREE

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  • TBA

Course Provider

NovoEd online courses
With NovoEd, you can learn from the world's leading institutions and collaborate with students from more than 150 countries across the globe. This online education platform connects millions of students to MOOcs, or Massive Open Online Courses, to provide them with a one-of-a-kind learning experience. Students develop an understanding of the content through worthwhile projects and collaborating with their peers. You can create a learning experience that is entirely suited to your needs and...
With NovoEd, you can learn from the world's leading institutions and collaborate with students from more than 150 countries across the globe. This online education platform connects millions of students to MOOcs, or Massive Open Online Courses, to provide them with a one-of-a-kind learning experience. Students develop an understanding of the content through worthwhile projects and collaborating with their peers. You can create a learning experience that is entirely suited to your needs and preferences by responding to student learning as it happens. You can essentially shape your instruction to make the online classes more effective and productive. Through innovative technology, in-depth academic relationships with peers around the world, and instruction from distinguished professors at top universities, you can become an expert on anything from finance to decision quality.

Provider Subject Specialization
Business & Management
18 reviews

Course Description

This topic is delivered over two different LEAD Elective Course, exclusively part of the Stanford LEAD Certificate in Corporate Innovation: an immersive online program designed to be completed in one year. LEAD Certificate comprises 8 courses: 3 required foundation courses and 5 electives you choose.

  • Learn at your own pace, on your own turf with self-paced video lectures and assignments
  • Build an exclusive network of highly-qualified change agents from around the globe
  • Exchange ideas and collaborate with senior faculty, peers, and teaching teams through live virtual interactions, projects, and discussion forums

Enrollment is limited. Tuition for the 8-course certificate is $16,000. To be selected for the September 20, 2016 LEAD program start, applications will be accepted through August 17, 2016. There is no fee to apply to the Stanford LEAD Program.

Apply Here


Course Overview

In these experiential project-based co...

This topic is delivered over two different LEAD Elective Course, exclusively part of the Stanford LEAD Certificate in Corporate Innovation: an immersive online program designed to be completed in one year. LEAD Certificate comprises 8 courses: 3 required foundation courses and 5 electives you choose.

  • Learn at your own pace, on your own turf with self-paced video lectures and assignments
  • Build an exclusive network of highly-qualified change agents from around the globe
  • Exchange ideas and collaborate with senior faculty, peers, and teaching teams through live virtual interactions, projects, and discussion forums

Enrollment is limited. Tuition for the 8-course certificate is $16,000. To be selected for the September 20, 2016 LEAD program start, applications will be accepted through August 17, 2016. There is no fee to apply to the Stanford LEAD Program.

Apply Here


Course Overview

In these experiential project-based courses taken consecutively, you will apply the concepts of design thinking and hypothesis-driven startup (also known as lean startup) to design and test new business concepts that address real world customer needs. Working in teams, you will identify an unmet user need, design new products, services, or processes to meet that need, and develop a business case that leverages your organization's capabilities and resources to support the creation and launch of this new product, service, or process. Each team will conceive, design, build, and field test critical aspects of both product/service/process and its business case. Teams will interact directly with users and coaches to develop a deep understanding of the challenges they face and to field test their proposed services, processes, products, and business cases.

Key topics from The Innovation Process: Design Thinking include:

  • Forming an effective team
  • Identifying unmet customer needs
  • Human-centered design
  • Needs finding
  • Ideation
  • Interviewing and empathy-building techniques
  • Prototyping

Key topics from The Innovation Process: Testing and Implementation include:

  • Minimal Viable Products
  • Understanding key risks in the launch of a new product/service/process
  • Defining key hypotheses and designing experiments to stress test critical risks
  • Business Model Canvas as a tool to establish the business case for an innovative product/service or process
  • Go-to-market strategies and unit economics as key steps to assessing commercial viability

In these hands-on courses, we will employ a series of short video lectures to guide you as you work in small, collaborative teams to complete the exercises and deliverables. These courses are based on the popular Startup Garage course taught at Stanford GSB that helped launch such successful companies as Trulia and Epocrates. The content has been adapted to meet the specific needs of the intrapreneur: the entrepreneurial corporate executive who aspires to develop new products, services, or processes that meet previously unidentified user needs. A user can be external to an organization (customer, supplier, partner) or internal (employee) and the goal is to find common ground between the needs of the user and the goals of the organization.

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